Economics & Education

MANAGEMENT OF HUMAN RESOURCE POTENTIAL UNDER DIGITAL TRANSFORMATION AND ORIENTATION TOWARDS SUSTAINABLE DEVELOPMENT

Oksana Shpatakova — 2024-12-13

The aim of the research is to systematize the features of human resource potential management under the influence of digital transformation and the implementation of sustainable development goals, as well as to define recommendations for enhancing the efficiency of this process. Methodology. The methodological basis of the study includes: a comprehensive approach, which considers the primary components of the development of the examined process both at present and in the future; comparative analysis, which enables a comparison of scientists’ views on the studied issues; and content analysis, through which key terms characterizing the use of various approaches to human resource potential management within the context of sustainable development and digital transformation were identified. Results. The main directions of managing the human resource potential of enterprises under digitalization and sustainable development goals were developed and characterized, including: (1) the intellectual direction of integrating digital technologies into the processes of managing human resource potential; (2) the performance-oriented direction of implementing digital technologies in managing human resource potential; and (3) the competitive direction of integrating digital technologies into the processes of managing human resource potential of enterprises. In this work, recommendations for improving human resource potential management are formulated and substantiated. These recommendations include: implementing an approach to maintain motivation within the workforce to ensure continuous digital learning and self-improvement, not only in their primary specialization but also in complementary skills that may become essential for them in the future; incentivizing mentorship within the work collective, encouraging experienced and proactive specialists to engage in the adaptation of new employees to work with digital technologies, thus contributing to the achievement of sustainable development goals; and developing strategic management models for adapting human resource potential to digital transformations and the enterprise’s pursuit of sustainable development objectives. Practical implications. The practical value of the research results lies in their potential application by enterprises that are implementing new approaches in the human resources domain within the context of digital transformation and the shift towards sustainable development. Value / Originality. The scientific novelty of the presented study lies in the development of theoretical and methodological support for human resource potential management under the influence of digital transformation and the pursuit of sustainable development goals.

THE CONTRIBUTION OF SMALL AND MEDIUM-SIZED BUSINESSES TO ENSURE THE SUSTAINABILITY OF ECONOMIC GROWTH IN UKRAINE

Ivanna Fedko — 2024-12-13

The article analyzes the formation and realization of Ukrainian small businesses' potential to increase the labor paid. Based on the results of a comparative analysis of the ratio of productivity growth and real wages for small, medium and large enterprises, as well as taking into account the trends in the share of labor costs in the value added generated by small, medium and large enterprises, we have obtained empirical evidence that if the current trends continue, the redistribution of the total number of employees in favor of small and, in particular, microenterprises will harm the economic conditions for the growth of labor paid and wider involvement the employees to the distribution of benefits, generated by business activity. This may exacerbate the problem of the "forced", exclusively regulatory nature of the enterprises’ motivation to participate in human capital development programs: a problem when the investment of enterprises in increasing the human capital of employees is extremely limited and the willingness to bear additional costs for the preservation of human potential in times of war is determined only by legal requirements or special incentive measures of the government. Such a leading role of state coercion and a subordinate role of commercial motivation significantly reduces the likelihood of the Ukrainian economy approaching a sustainable development trajectory. In addition, it is proven that the traditional grouping of small and medium-sized enterprises in modern economics does not correspond to the trends in the dynamics of productivity, real wages and their share in value added observed in relation to small and medium-sized enterprises in Ukraine.

COMPARATIVE PERSPECTIVE ON MIGRATION TRENDS IN WESTERN AND CENTRAL EASTERN EUROPEAN COUNTRIES

Yuliia Tsevukh — 2024-12-13

The purpose of this article is to examine migration trends and challenges in the European Union, highlighting the dynamics of immigration and emigration within Western and Central European regions. It explores the socioeconomic and geopolitical factors driving migration, focusing on critical developments, including the 2015–2016 refugee crisis, the COVID-19 pandemic, and the 2022 Ukrainian refugee influx. The analysis underscores disparities between Western and Central European countries in terms of migration rates and policy responses, emphasizing the need for cohesive strategies to balance humanitarian and economic priorities. The study provides insights into how migration shapes the EU's social and economic landscape, highlighting the growing significance of integration policies and labor market demands. Methodology. The study employs a comparative analysis of emigration and immigration dynamics in Western and Central European countries using data from 2012 to 2022. It incorporates official statistics and reports to identify key patterns of immigration and emigration, with particular attention to the effects of significant migration crises and policy responses. Quantitative data on migration flows are analyzed to reveal regional disparities and evolving trends in migration management. This approach enables a comprehensive understanding of how economic development, labor market needs, and geopolitical events shape migration dynamics across the EU. Results. The study identifies significant differences in migration patterns between Western and Central European countries. Western Europe consistently experienced higher levels of immigration, driven by economic opportunities and established social systems, with Germany, France, and the Netherlands leading as primary destinations. Central Europe, while exhibiting lower overall immigration levels, demonstrated notable growth in recent years, particularly in countries like Poland, Romania, and the Czech Republic. Key findings highlight the critical role of EU policies, such as the Temporary Protection Directive [1], in addressing migration challenges. The analysis also reveals the impact of the COVID-19 pandemic and geopolitical crises on migration flows, underscoring the adaptability of EU migration policies in response to emerging challenges. Value / Originality, This study offers a novel comparative perspective on migration patterns across Western and Central Europe, addressing a gap in the literature by emphasizing the regional disparities and the evolving role of EU policies in managing migration crises. It provides an updated and comprehensive analysis of migration trends influenced by recent geopolitical events, such as the Ukrainian refugee influx, and explores their implications for economic and social policy-making in the EU.