Economics and Education

FEATURES OF USING INNOVATIVE TECHNOLOGIES IN RECRUITMENT THROUGH ARTIFICIAL INTELLIGENCE TOOLS

Tetiana Koturanova, Nadiya Shapa — Wed, 25 Jun 2025 00:00:00 +0000

The article is devoted to the relevant issue – the study of the peculiarities of applying such innovative technologies as artificial intelligence (AI) in the recruitment of personnel in modern companies, with the aim of optimizing recruitment costs and reducing the influence of the human factor in decision-making. It has been proven that the implementation of innovative technologies in personnel work is essential for adapting to modern market conditions, increasing efficiency, and improving interaction between employers and employees. Such modern technologies as artificial intelligence, social networks, automation of HR processes, remote work platforms, analytical systems, etc., significantly change the traditional approaches to human resource management, opening up new horizons for company development. Innovative systems make it possible to ensure the rapid analysis and assessment of candidates during hiring (recruitment), optimize personnel activities, minimize risks, and make effective HR decisions. In addition, the automation of personnel management processes allows for a quick response to external and internal environmental factors of the enterprise’s activities, enabling the company to promptly adapt to new labor market requirements. One of the main aspects of applying innovative technologies in HR is increasing the efficiency of recruitment and personnel management processes. Thanks to the use of AI, machine learning, and other technologies, automated systems enable a more accurate and objective candidate selection process. The analysis of this data set makes it possible to identify patterns in employee behavior, helps to predict potential problems, and allows timely influence on staff motivation and the overall efficiency of the company’s operations. The purpose of the paper is to highlight modern artificial intelligence tools that can be used to improve the efficiency of recruitment processes. Methodology. The implementation of innovative technologies is essential for adapting to modern market conditions, increasing efficiency, and improving interaction between employers and employees. Modern technologies such as AI, social networks, HR process automation, remote work platforms, analytical systems, and others are significantly transforming traditional approaches to human resource management, opening new horizons for company development. Attention has been drawn to innovative recruitment technologies in the hiring process, and their effectiveness has been demonstrated. Based on the results of research of existing trends in the recruitment services market, the advantages and disadvantages of artificial intelligence (AI) in recruitment were analyzed, and practical examples were provided. Attention is drawn to the fact that the application of AI simplifies and accelerates personnel selection processes, employee performance evaluation, and other aspects of human resource management, making them even more precise and objective. The research has shown that AI serves as an assistant, not a replacement for a specialist, and currently it cannot be compared to human intelligence, as it only helps to more quickly automate and optimize recruitment and HR management processes. Practical implications. Under modern conditions, one of the key factors for the successful functioning of companies and a tool for enhancing their competitiveness is the proper selection of employees who must possess the necessary level of qualifications, skills, and competencies. The organization of labor in any company has certain features determined by the specifics of its operations. It should be noted that the use of new approaches based on modern innovative technologies and the latest personnel consulting tools significantly increases the efficiency of the personnel selection process. Value / originality. In scientific discourse, recruitment is recognized as one of the technologies for successfully implementing personnel policy, allowing for job evaluation, creation of a competency profile, identification of optimal recruitment channels, evaluation of candidates, and their support during the adaptation period using both comprehensive and individual approaches, thereby contributing to the effective formation of the enterprise’s human resources potential with the required level of professional knowledge and skills. However, it should be noted that in most cases, research on innovative technologies in recruitment is developing rapidly, with new tools and opportunities constantly emerging, requiring new challenges and further investigation.

ENHANCING THE EFFICIENCY OF PARCEL LOCKER NETWORKS IN POSTAL AND COURIER SERVICES

Oleksii Taranenko — Wed, 25 Jun 2025 00:00:00 +0000

This article aims to enhance the efficiency of automated parcel pickup networks operated by postal and courier services by developing recommendations for optimizing parcel locker compartment sizes based on statistical analysis. Methodology. Statistical analysis methods were applied to determine optimal locker sizes. System analysis was used to structure and evaluate the postal service’s shipment database. Additionally, graphical and tabular methods were employed to visualize the results and facilitate their interpretation. Results. Using Nova Poshta as a case study, the shipment structure was analyzed, identifying two categories of parcels suitable for delivery via parcel lockers. The consistency between the nationwide shipment structure and a control sample from Kyiv was assessed. Based on this analysis, an algorithm was developed to determine the share of parcels for which the existing locker sizes are optimal. Practical implications. The statistical analysis of the occurrence rate of parcels with varying dimensions facilitated the formulation of hypotheses regarding the most efficient locker compartment sizes. The implementation of the proposed algorithm allowed for the identification of the share of parcels for which the compartment sizes of both indoor and outdoor parcel lockers are optimal. Value / originality. The findings on optimal parcel locker compartment sizes provide a foundation for the efficient utilization of locker volume. This leads to improved throughput capacity of the parcel locker network, yielding a positive economic effect by reducing investment costs for network development.

STRATEGIC PLANNING FOR THE DEVELOPMENT OF UKRAINE'S SEAPORTS: DEFINITIONS, TRENDS, EFFICIENCY CRITERIA

Olga Afanasieva, Artem Kyriukhin — Wed, 25 Jun 2025 00:00:00 +0000

This article aims to justify the necessity of strategic planning for the development of Ukraine’s maritime ports in the context of global logistics challenges, geopolitical instability, and the need for integration into the European transport network. The study defines the conceptual framework of strategic port development, identifies current trends, and develops a system of efficiency criteria that can guide sustainable and competitive growth in the maritime sector. Methodology. The research applies a qualitative analytical approach based on a review of academic literature, policy documents, and port development strategies. A multidimensional framework of port efficiency is developed, encompassing economic, environmental, social, innovative, and operational criteria. Comparative and system analyses are used to assess their relevance for strategic port planning under the conditions of transformation and uncertainty in the global logistics environment. Results. The study confirms that strategic planning must integrate state policy instruments, market mechanisms, and digital technologies. Economic efficiency supports investment strategy and optimal resource use; environmental performance reflects compliance with international standards and enhances port attractiveness; social efficiency is linked to regional development and community engagement; innovation ensures modernization through digitalization and automation; and operational productivity determines the speed and quality of port services. The proposed efficiency framework offers a holistic vision for developing Ukrainian ports as sustainable and competitive logistics hubs. Value / Originality. This research contributes to the theoretical and practical discourse on port development by proposing a comprehensive set of efficiency criteria applicable in strategic planning. It emphasizes the importance of coordinated interaction between government, business, academia, and international partners in the modernization of Ukraine’s maritime infrastructure and its integration into global logistics chains.

HUMAN RESOURCE MANAGEMENT OF ENTERPRISES OF AGRARIAN BUSINESS IN THE CONDITIONS OF MARTIAL LAW

Andrii Kovalskyi, Olena Feleniuk — Wed, 25 Jun 2025 00:00:00 +0000

The article examines the peculiarities of human resource management of agricultural enterprises under martial law. The main challenges faced by managers in organising labour processes during the crisis period are identified, and ways to adapt personnel policy to emergency conditions are proposed. The necessity of a strategic approach to human resources management to ensure the sustainability and efficiency of agricultural business is substantiated. Analysis of recent research and publications. The subject of human resource management in crises and emergencies was considered in the works of such domestic and foreign scholars as O. Amosha, I. Petrunya, M. Becker, J. Storey, D. Ulrich. Their research covers the issues of adaptive management, strategic HR management, and motivational mechanisms in times of instability. However, most of these studies do not take into account the specifics of the agricultural sector in the context of military conflict, which creates a scientific gap. Identification of previously unresolved parts of the overall problem. Despite the existing developments, insufficient attention has been paid to the practical aspects of human resource management in agricultural enterprises during martial law. The impact of the war on employee motivation, productivity, security aspects of labour relations, and long-term planning of human resources has not been fully explored. These issues need to be studied separately in order to form an effective model of human resource management in crisis conditions, such as martial law.

WAYS TO IMPROVE THE MECHANISM FOR PREVENTING BANK INSOLVENCY: AN ECONOMIC MODEL FOR ASSESSING INSOLVENCY FACTORS

Mykhailo Kazimirov — Wed, 25 Jun 2025 00:00:00 +0000

In the current conditions of economic instability, military challenges and global financial shocks, the issue of bank insolvency is becoming particularly relevant. The stability of the banking system is a fundamental prerequisite for the effective functioning of the national economy, and timely identification and prediction of signs of financial instability of banks allows not only to minimize risks for depositors, but also to maintain confidence in the financial sector as a whole. The paper analyzes existing approaches to assessing the solvency of banks, in particular based on the CAMELS system, and also justifies the need to improve the methods through the integration of econometric modeling and machine learning methods. It is concluded that CAMELS, although it remains a standard for supervision, has a number of shortcomings – in particular, limited coverage of non-financial risks, inefficiency and subjectivity of assessment. In this context, it is proposed to build a comprehensive economic model for assessing bank insolvency factors using logistic regression and machine learning algorithms, such as decision tree, random forest, XGBoost and neural networks. The model takes into account financial, macroeconomic and behavioral indicators, which allows identifying problem banks at an early stage. A comparative analysis of the methods was carried out, their advantages and limitations were identified. Based on the analysis of examples of banks that became insolvent in Ukraine, the effectiveness of the multidimensional approach was confirmed. Recommendations were made for integrating the model into the monitoring system of the National Bank of Ukraine. The proposed model can become an effective tool for state regulation of the financial sector and increasing the country's financial security.

INDICATORS OF SOCIO-ECONOMIC EFFICIENCY OF PERSONNEL DEVELOPMENT IN THE CONTEXT OF DIGITALIZATION

Vasyl Hoichuk, Nadiya Lyubomudrova — Wed, 25 Jun 2025 00:00:00 +0000

In the context of rapid digital transformation, the issue of assessing the socio-economic efficiency of personnel development is gaining strategic importance. This article proposes a system of indicators that reflects both quantitative and qualitative changes in employee development under digitalization. The study identifies key performance criteria, such as productivity, adaptability, digital skills, and return on training investment, which can serve as tools for evaluating human capital efficiency in modern organizations. The proposed indicator framework allows for a more accurate alignment of HR development strategies with organizational goals in the digital era. The purpose of this article is to develop and substantiate a system of socio-economic indicators that can be used to evaluate the efficiency of personnel development in the conditions of digital transformation. Methodology. The study is based on a combination of theoretical analysis and expert evaluation methods. A review of scientific literature and international reports was conducted to identify existing approaches to performance measurement. The final system of indicators was structured through comparative analysis and validated using expert assessments and relevance criteria. Both quantitative (e.g., digital ROI) and qualitative (e.g., employee adaptability) indicators were included. Results. The article presents a two-level system of indicators for assessing the socio-economic efficiency of personnel development. The indicators are divided into quantitative (productivity, training cost efficiency, retention rates) and qualitative (digital adaptability, innovation capacity, employee satisfaction with digital tools). These indicators reflect not only the economic outcomes of HR development but also the social and behavioral changes in a digital environment. Practical implications. The proposed indicator system can be applied by HR departments, consultants, and policymakers to assess the effectiveness of personnel development programs. It can serve as a foundation for performance monitoring, benchmarking, and strategic decision-making in the sphere of human resource management under digital transformation. Value / Originality. The originality of the article lies in its attempt to integrate traditional socio-economic evaluation methods with digital-specific indicators. The proposed model responds to the urgent need for updated tools of measurement in personnel development, offering a structured and adaptable framework applicable in both public and private sectors.

LABOUR MARKET IN THE CONTEXT OF ARMED CONFLICT: UKRAINIAN PERSPECTIVE AND INTERNATIONAL

Nataliia Turlo, Elena Litvin, Svitlana Markhonos — Wed, 25 Jun 2025 00:00:00 +0000

The purpose of the paper is to analyse the impact of armed conflict on the labour market and the economy, with a particular focus on structural shifts in employment, unemployment dynamics, income levels, social protection and working conditions. The main focus is placed on Ukraine as a country experiencing a full-scale war, while drawing parallels with other conflict-affected regions to provide broader analytical context. Methodology. The study is based on a comprehensive analysis of statistical data, economic forecasts, official reports of governments and international organisations, as well as the experience of countries that have faced similar challenges. Particular attention is paid to the employment of internally displaced persons and refugees, as well as mechanisms for their integration into host labour markets. The results of the study show that military conflict leads to a sharp increase in unemployment, income instability, and a significant redistribution of labour resources. Many businesses cease operations due to destruction or displacement, resulting in job losses and lower production rates. Large-scale internal and external migration leads to demographic shifts and regional labour shortages or surpluses, alters the structure of employment, and increases demand for specialists in defence, logistics, infrastructure reconstruction, healthcare, and humanitarian support. Despite these challenges, armed conflict can stimulate the development of new economic sectors, encourage innovation, and accelerate the implementation of adaptation mechanisms and structural reforms in the labour market. Practical implications. The results obtained can help to develop targeted employment recovery programmes, improve social protection systems and support for the displaced population. Value / originality. The longitudinal data and international comparisons contribute to a deeper understanding of labour market transformation in conflict, helping to develop evidence-based strategies for stabilisation, recovery and sustainable post-war development.

CURRENT PROFILE OF UKRAINE'S BUSINESS CLIMATE FOR THE INTRODUCTION OF SMALL BUSINESSES DURING THE WAR PERIOD

Vitalii Cherednichenko — Wed, 25 Jun 2025 00:00:00 +0000

The article examines the conditions of the business climate of small business in Ukraine during the war. The purpose of the study is to determine the profile of the business climate and characterise the peculiarities of small business functioning during martial law, as well as to identify the main challenges for its operation. Particular attention is paid to the analysis of business climate transformations in the frontline regions. Methodology. In the course of the study, a set of general scientific and special methods was applied. In particular, the methods of analysis, synthesis and systematisation of factors influencing the business climate of small businesses were used. Statistical analysis of data from the State Statistics Service of Ukraine, the Ministry of Finance of Ukraine, the National Bank of Ukraine and the results of expert surveys allowed us to identify the dynamics of key performance indicators of small businesses in the period from 2019 to March 2025. The methods of comparative analysis are used to assess regional differences in the conditions for the functioning of small businesses. To gain a deeper understanding of trends in small business during the wartime period, the author conducted a study based on a comparison of the World Bank statistics on the business climate of European countries. As a result of the study, a profile of the current business climate for small businesses in Ukraine during the war was formed, the areas of necessary changes were summarised and critically assessed, and the key difficulties faced by the subjects in the context of the systemic crisis were identified. These challenges include rising energy costs, tight lending conditions, a shortage of qualified personnel, and a decline in the population's ability to pay. Particular attention is paid to the functioning of small businesses in regions close to the war zones (in particular, Kharkiv, Sumy, and Zaporizhzhia oblasts), where security risks significantly affect business activity. At the same time, a positive lever has been identified that partially mitigates the impact of the crisis: the flexibility and adaptation of small businesses. Practical significance. The findings of the study can be taken into account by public administration and local governments when creating programmes to support small businesses. The analytical findings can also serve as a basis for business planning in an unstable environment. Value / Originality. The originality of the work is due to the combination of empirical data from Ukrainian official sources with international business climate indicators (in particular, World Bank statistics), which allowed not only to study national peculiarities but also to identify comparative advantages and barriers to the development of small business under martial law, which significantly transformed the economic environment in Ukraine.

THE SET MODEL: SYSTEMIC EXISTENTIAL TRANSFORMATION IN COMPLEX HUMAN ENVIRONMENTS

Grygoriy Shamborovskyi — Wed, 25 Jun 2025 00:00:00 +0000

The purpose of this paper is to introduce and conceptualize the SET model (Systemic Existential Transformation) as an integrative framework for understanding human well-being and transformation in complex environments. Unlike conventional models, SET focuses on inner dynamics of meaning, resonance, and systemic coherence rather than static metrics. Methodology. The model is based on interdisciplinary synthesis, including existential philosophy, systems thinking, and symbolic cartography. It integrates qualitative tools such as the SET Core 100 matrix (a structure of 100 meaning-energy clusters), the Loop of Transformation (a recursive process of rupture and integration), and the Pure Well-being Index (PWI). These tools were developed through theoretical modeling and applied experimentally in coaching and facilitation contexts. Results. The SET model outlines a dynamic, recursive view of personal and systemic change. It identifies key patterns of disintegration and reintegration and offers structured tools for navigating them. The model has been piloted in reflective practices across domains such as personal development, education, and organizational leadership. It remains in a conceptual phase and requires further empirical validation. Practical Implications. The model can be applied in coaching, education, and organizational settings to improve self-awareness, adaptive capacity, and meaningful alignment. Tools like the SET Core 100 and PWI support practitioners in navigating complex human states and transitions beyond conventional metrics of success. Value/originality. SET offers a novel grammar of transformation rooted in inner coherence and existential navigation. It contributes to the emerging paradigm of meaning-centered development and may be of interest to researchers and practitioners exploring deep adaptation, resilience, and integrative well-being.