Green, Blue and Digital Economy Journal

THE INFLUENCE OF PERCEIVED QUALITY, PRICE PERCEPTION AND SOCIAL MEDIA MARKETING ON GREEN PRODUCT PURCHASE INTENTION: CASE STUDY IN INDONESIA

Budi Sutedjo Dharma Oetomo, Singgih Santoso — Fri, 21 Mar 2025 00:00:00 +0000

As global and Indonesian environmental conditions continue to deteriorate, sustainability has become an increasingly critical issue. Environmentally conscious consumers consider environmental factors in their purchasing decisions and seek products and brands that minimise negative environmental and social impacts. This study used purposive sampling method with 177 students from Duta Wacana Christian University, Indonesia as participants to examine the influence of perceived quality, price perception and social media marketing as predictors of green product purchase intention in the digital era. The research used survey methods with questionnaires, and the researchers used purposive sampling as the sampling technique. Multiple regression analysis was used to process the data and evaluate the research model and hypotheses. The results of hypothesis testing indicate that all the predictors have a positive and significant effect on green product purchase intention. The findings suggest that companies wishing to sell green products must be aware of the quality of their green products, exercise caution in setting pricing policies, and consistently use social media to promote their products to young consumers in Indonesia.

ABOUT TOURIST SATISFACTION IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Maia Seturi — Fri, 21 Mar 2025 00:00:00 +0000

Establishing market relations in a post-Soviet Countries is accompanied by many challenges. Therefore, conducting research, studying the market, as well as sharing advanced experiences, are of great importance. The article discusses several marketing issues in the tourism and hospitality business. The author's discussion focuses on changing environmental factors. It is noted that in the post-COVID period, the Georgian tourism and hospitality business operates under conditions of increased demand for their services. Various conditions necessary for their effective functioning play an important role in the success of tourism enterprises. In sustainable development tourism has an important place. Sustainable development is a philosophy that can bring great benefits to a country and its people. However, its implementation in real life is difficult and associated with many issues and problems. The modern concept of marketing, known as socio-ethical marketing, recognizes the principles of sustainable development and, at the same time, the need to satisfy the needs of consumers. The author believes that adherence to recognized marketing approaches and principles will play an important role in creating satisfaction of tourists, their further interest. Satisfied visitors leave their positive reviews, which affects the growth of the tourist flow. The development of the tourism sector needs a strong infrastructural basis. The author believes that the development process of this industry should be closely related to the aspects of environmental safety protection and the introduction of sustainable development principles. Therefore, it is important to plan it in advance wisely. Also, based on the analysis of the current situation in the field of marketing environment, it was determined that it is necessary to pay more attention to the targeted approach. The author provides a number of recommendations, including the idea of promoting the development of agrotourism in Georgia, which could be very effective.

TRANSFORMING INDUSTRIAL LANDSCAPES: FROM CHILD-FRIENDLY DESIGN TO SMART, CIRCULAR, AND ECO-EFFICIENT SOLUTIONS

Anton Andriienko — Fri, 21 Mar 2025 00:00:00 +0000

The purpose of the study is to explore the sustainable transformation of industrial landscapes by reimagining them as eco-industrial parks (EIPs) that integrate circular economy principles, smart technologies, and child-friendly design. The subject of this research focuses on creating inclusive, resilient, and environmentally sustainable industrial ecosystems that balance economic productivity with community well-being. The study emphasizes the importance of addressing environmental and social dimensions simultaneously, ensuring industrial development aligns with global sustainability goals while meeting the needs of local communities. Methodology. The research is based on a multi-dimensional approach that incorporates a detailed review of academic literature, synthesis of case studies from Ukraine and other regions, and analysis of empirical data gathered in crisis-affected areas. The framework explores global challenges driving industrial transformation and examines the role of child-friendly design in enhancing social inclusivity. The analysis also evaluates the impact of technological innovation and circular economy practices in optimizing resource use and minimizing waste. Finally, the study proposes a strategic framework for implementing sustainable practices in industrial parks. A descriptive-analytical method was used, supported by comparative analysis of international experiences. The aim of the study is to identify key factors that enable successful eco-industrial park development, such as collaborative governance, public-private partnerships, and the application of innovative technologies. It also explores how child-friendly design principles can strengthen community engagement and inclusivity, ensuring industrial zones foster positive social impacts. Smart technologies and circular economy practices are shown to promote resource efficiency, industrial symbiosis, and long-term sustainability. The findings provide actionable insights for policymakers, urban planners, and industry leaders. The proposed framework offers a practical roadmap for transforming industrial landscapes into hubs of sustainability and innovation. Recommendations include adopting inclusive policies, adaptive planning, and leveraging advanced technologies to create resilient industrial ecosystems that benefit both the environment and communities. Value/originality. This research contributes to the global discourse on sustainable industrial transformation by presenting a case study of Ukraine alongside broader applications for international contexts. By addressing environmental, social, and economic dimensions, the study provides a comprehensive vision for rethinking industrial zones as engines of sustainability, innovation, and community well-being.

CHINA'S GOVERNMENT PROGRAMS SUPPORTING ELECTRIC VEHICLE PRODUCTION: IMPACT ON SECTOR DEVELOPMENT AND GLOBAL TRENDS IN SUSTAINABLE TRANSPORTATION

Oleksii Honcharov — Fri, 21 Mar 2025 00:00:00 +0000

The purpose of this article is to substantiate the necessity of government programs in the People's Republic of China (PRC) in supporting electric vehicle (EV) production, analyze the impact of these initiatives on the growth and development of the EV sector, and their contribution to the global transition to sustainable transportation. The article aims to provide both theoretical insights and scientific and practical recommendations for enhancing the effectiveness of public policies and financial incentives to accelerate EV production, reduce carbon emissions, promote green innovation in the automotive sector, and develop infrastructure and research support provided by the Chinese government. Methodology. The article uses a combination of quantitative and qualitative research methods to analyze the impact of government programs on EV production in the PRC. Statistical analysis is applied to assess the relationship between government incentives (such as subsidies, tax breaks, and grants) and the growth of EV production in the PRC. A case study approach is also used to examine successful government initiatives in the PRC. Additionally, comparative analysis is employed to explore the effectiveness of different policy models and identify challenges and opportunities for scaling up EV production in the PRC. The results of the study show that government programs play a crucial role in stimulating the growth of EV production in the PRC. Support from the Chinese government for the EV market through financial subsidies, tax incentives, and investments in infrastructure has successfully positioned the PRC as a global leader in the EV market. Despite these achievements, challenges remain in rural adoption and technological integration, which require continued innovation and policy refinement. The study also identifies several issues, including high initial costs, limited charging infrastructure, and resistance from traditional automakers. Practical implications. The study's findings underline the need for governments to design policies that combine financial incentives, infrastructure development, and regulatory measures to support the EV industry. We have developed and proposed practical recommendations to enhance the effectiveness of government programs, such as the integration of public-private partnerships, the development of targeted incentives for manufacturers, and the creation of EV production hubs. These measures are essential to overcoming existing barriers and achieving large-scale EV adoption. Value / Originality. This article provides an in-depth analysis of government programs supporting EV production, contributing to existing knowledge by offering new ideas for improving public policy to accelerate the green transition in the automotive sector and the long-term sustainability of China’s EV programs. The research contributes to the understanding of effective tools and strategies for boosting EV production and adoption, emphasizing the need to shift from subsidies to fostering innovation and addressing the challenges of rural adoption and infrastructure development. The study's findings are relevant for policymakers, stakeholders, and researchers in the field of electric vehicle production and consumption in the PRC and worldwide, particularly in the context of sustainable development and environmental transformation.

STRATEGIC DIRECTIONS FOR SUSTAINABLE TOURISM DEVELOPMENT THROUGH PUBLIC-PRIVATE PARTNERSHIPS: NATIONAL CHARACTERISTICS AND MANAGEMENT OBJECTIVES

Lidiya Lisovska, Oksana Roik, Vasyl Mykhailyshyn — Fri, 21 Mar 2025 00:00:00 +0000

The tourism industry plays a crucial role in the economic and social development of nations, contributing to job creation, regional growth, and cultural heritage preservation. However, in the context of Ukraine, the ongoing military conflict has significantly affected tourism, created new challenges and necessitated innovative approaches to sector recovery. One of the key strategies for overcoming these difficulties is the implementation of public-private partnerships, which can facilitate investment, infrastructure development, and the sustainable management of tourism resources. This study investigates the strategic directions for sustainable tourism development in Ukraine through the application of public-private partnerships mechanisms. The research focuses on the impact of war-related challenges on the tourism industry and explores how collaboration between government authorities and private enterprises can ensure its resilience and long-term growth. The main objective of the study is to identify and to analyse key management strategies, national characteristics, and policy solutions that can enhance sustainable tourism under crisis conditions. Methodology. The research methodology is based on a systematic review of academic literature, case study analysis, and expert evaluations of public-private partnerships projects in the tourism sector. A qualitative approach was employed to examine existing tourism policies, legislative frameworks, and international experiences of public-private partnerships implementation. The study also integrates a comparative analysis of successful partnership models in conflict-affected regions to derive practical recommendations for Ukraine. Key Findings and Conclusions. The findings highlight that public-private partnerships can play a transformative role in revitalizing Ukraine’s tourism industry by mitigating financial risks, facilitating investment in infrastructure, and fostering innovation in tourism management. The study identifies several strategic directions, including developing resilient tourism infrastructure in safe regions through public-private investments; enhancing marketing strategies to rebuild Ukraine’s image as a tourism destination; leveraging digitalization and smart tourism solutions to attract international visitors; strengthening legislative and regulatory support to improve the effectiveness of public-private partnerships in tourism. The study concludes that public-private partnerships is a crucial mechanism for sustaining tourism growth during and after wartime, as it enables the efficient allocation of resources, promotes innovation, and fosters stakeholder collaboration. By implementing targeted policies and investment incentives, Ukraine can accelerate the recovery of its tourism sector and ensure long-term sustainability. These insights provide valuable guidance for policymakers, tourism enterprises, and scholars aiming to design effective strategies for tourism recovery under crisis conditions.

GLOBAL ECONOMIC SHOCKS AND BUSINESS RISK MANAGEMENT

Yullia Malynovska, Viktor Bilonizhka, Taras Hrynchuk — Fri, 21 Mar 2025 00:00:00 +0000

Global economic shocks, such as financial crises, pandemics, and geopolitical conflicts, disrupt markets, hinder economic growth, and force companies to rethink their business models. Understanding the impact of such crises on economic performance and corporate resilience is crucial for developing sustainable business strategies. This paper aims to analyze the impact of global economic shocks on business risk management, with a particular focus on financial crises and pandemics. By examining historical economic downturns, we seek to identify key lessons and propose strategies for enhancing corporate resilience in uncertain environments. Methodology. The study is based on a combination of macroeconomic analysis, empirical case studies, and data visualization. Official GDP growth statistics, reports from international financial institutions (IMF, World Bank), and scholarly articles on risk management strategies are utilized to provide a comprehensive assessment of economic crises and their consequences for businesses. Results. The findings reveal that businesses with adaptive risk management frameworks, strategic flexibility, and digital transformation capabilities are more resilient to economic shocks. Case studies on the 2008 Global Financial Crisis and the COVID-19 pandemic illustrate how organizations that integrated agile financial planning, diversification, and digital solutions recovered more effectively. The study underscores the role of government policies, monetary interventions, and corporate innovation in shaping post-crisis strategies. The practical implications emphasize the necessity of proactive risk assessment, scenario-based planning, and enhanced supply chain resilience for business sustainability in volatile economic conditions. Practical implications. The study highlights that businesses can enhance resilience to economic shocks by adopting agile strategic planning, leveraging digital transformation for risk assessment, and diversifying operations across markets and supply chains. The findings emphasize the importance of integrating AI-driven analytics, blockchain security, and scenario-based planning to mitigate financial risks and improve business continuity. Strengthening supply chain resilience and implementing proactive crisis management frameworks are essential for sustaining long-term stability in volatile economic conditions. Value / originality. This research contributes to the existing body of knowledge by offering a systematic classification of economic shocks and their implications for business risk management. Unlike previous studies that focus solely on financial aspects, this paper integrates macroeconomic analysis with contemporary risk mitigation strategies, including digital transformation and AI-driven decision-making. The insights provided are particularly relevant for business leaders and policymakers seeking to develop agile risk management frameworks in an era of heightened economic uncertainty.

THE EXPANDING CONCEPT OF CAPITAL: THE ROLE OF SOCIAL AND HUMAN CAPITAL IN ECONOMIC DEVELOPMENT

Olena Palchuk — Fri, 21 Mar 2025 00:00:00 +0000

The purpose of this paper is to analyze the concept of social capital, its theoretical evolution, and its role in socio-economic development. The study explores how social capital interacts with human and economic capital, highlighting its significance in fostering economic growth, democracy, and social cohesion. Methodology. This study employs a mixed-methods approach to examine the role of social capital in the economic development of Ukraine. The research combines quantitative analysis of statistical data with qualitative insights gathered from surveys and expert interviews. Results. The findings of this study highlight the significant impact of social capital on Ukraine’s economic development. Higher levels of trust and civic engagement contribute to stronger economic performance. Regional differences in social capital affect economic stability and development potential. Strengthening institutional transparency and community-led initiatives is vital for sustainable economic growth. Practical implications. The findings of this study provide valuable insights into how social capital can be leveraged to foster economic development in Ukraine. The practical implications are relevant for policymakers, business leaders, and civil society organizations aiming to enhance economic resilience and long-term growth. Value / originality. This study contributes to the existing literature by offering a comprehensive analysis of the role of social capital in driving economic development in Ukraine, a context that has been underexplored in academic research.