STRATEGIC ANALYSIS OF THE EFFECTIVE DEVELOPMENT OF INDUSTRIAL ENTERPRISES ON THE BASIS OF THE USE OF “CORPORATE INNOVATION MANAGEMENT CHART”

Abstract

Intensification of innovation activity of enterprises requires a qualitatively new organization of interconnections and interaction between all participants of the innovation process. The spreading of forms of corporate ownership and management in Ukraine has led to the development of corporate governance, whose strategic focus is becoming a top priority in the management of industrial enterprises. The introduction of an effective corporate innovation management system enhances competitiveness and economic efficiency by ensuring due attention to the interests of investors, management, and other participants in corporate relations; financial transparency, the introduction of effective management and control rules. The purpose of the article is to substantiate the use of “corporate innovation management chart” at industrial enterprises in conducting a strategic analysis of their effective development. Methodology. Methodological basis of the work is a set of methods and principles of scientific knowledge, general and special methods and techniques used during the study. The theoretical basis of the research is fundamental positions of the general theory of systems and innovation management, the theory of corporate management, scientific works of domestic and foreign scholars in the field of innovation management and corporate governance. The legal framework of the study is the current legislative and regulatory documents regulating the innovation activity of enterprises and corporate governance. For the achievement of the set purpose during writing of the article, the following methods are used: method of system analysis (for the definition of conditions of functioning of the corporate system of management of innovations); modelling (in the development of a mechanism for managing the effective development of an industrial enterprise with the use of “corporate innovation management chart”); graphic (for a visual representation of stages of creating a “corporate innovation management chart”). Practical implications. The obtained results and practical recommendations constitute the methodical basis for the formation of a corporate innovation management system. The results of the most practical significance include: directions of management of effective development of the industrial enterprise are revealed, the need to use “corporate innovation management chart” is proved, the necessity to create “corporate innovation management chart” is substantiated, types of these charts are considered, a model of “corporate innovation management chart” is developed, stages of creation of “corporate innovation management chart” are identified, the team’s actions on creation of “corporate innovation management chart” at each stage are studied. Value/originality. It is substantiated that in order to make effective decisions under changes in the competitive environment, it is expedient for enterprises to use special forms of the planning of innovation activity. Form of such planning is the developed “corporate innovation management chart” as a special form of innovation planning, in which the achievement of strategic objectives of the enterprise is based on meeting the needs of consumers of innovative products by choosing organizational, industrial or technological innovations taking into account available resource possibilities for their implementation, which promotes, due to the possibility of viewing and updating the developed chart, making strategic management decisions in terms of changes in external and internal environment of the enterprise.