Baltic Journal of Economic Studies

CHAT MARKETING'S IMPACT ON CUSTOMER SUPPORT SATISFACTION IN FINANCIAL STARTUPS

2024-06-10T06:42:33+00:00

The subject of this paper is the influence of chat marketing on customer support satisfaction. The purpose of the study is to determine the relationship between the use of chat marketing and customer support satisfaction, as well as to identify the essential factors that contribute to this relationship. Furthermore, this paper aims to provide theoretical insights into the influence of chat marketing on customer support satisfaction in financial startups. Many companies struggle to achieve the most efficient chat session and are uncertain about the best strategies, factors and types of chat to implement. Therefore, these findings will help financial startups to theoretically understand the aspects of chat marketing and customer support satisfaction. The object of this article is the impact of chat marketing on customer satisfaction, and the purpose is to reveal theoretical knowledge that will help identify the factors that contribute to chat marketing and customer satisfaction in financial startups. This paper discusses the importance of customer support for financial startups and the different approaches to providing customer support through emotional means. In addition, this paper highlights the importance of customer satisfaction through trust and commitment to build a positive relationship with the customer. Furthermore, this paper demonstrated the framework behind chat marketing, which includes the use of different tools such as live chat platforms, chatbots and live agents or human representatives that help to achieve customer satisfaction through customer support. Moreover, using methods such as: observation, survey and regression analysis, this paper has demonstrated the importance of customer centricity in the financial sector to provide key essentials for employees as incentives that maintain customer satisfaction, while ensuring the flexibility of real-time communication with chatbots or live agents, with the need to have the ease of use and flexibility and various other factors to contribute to customer support satisfaction. As a result, the paper emphasises that in order to increase customer satisfaction with financial start-ups, it is crucial to maintain a low response rate by providing fast and reliable customer assistance. Developing and regularly updating chatbots to facilitate smooth transitions to live agents in complex situations is essential. Implementing an effective ticketing system to automate and monitor issue resolution is essential, with a focus on resolving issues during chat interactions whenever possible. Adopting a hybrid strategy that combines live agents and chatbots helps to meet diverse customer needs in a timely manner. Investing in comprehensive training for live agents is necessary to ensure professional and timely service. In addition, continuous monitoring and analysis of customer feedback plays a key role in improving overall business performance.

KEY PERFORMANCE INDICATORS FOR THE CREATIVE INDUSTRY

2024-06-10T06:42:34+00:00

At present, the economy is developing technologically, and the creative economy makes use of new knowledge, technology and human creativity. The creative economy consists of the creative and cultural industries. Many authors deal with the issue of the creative economy and conclude that the creative industry has the potential to lead the economic sector or the economic level of regions. This paper addresses the issue of key performance indicators in the creative industries. It defines concepts such as creativity, the difference between creative and cultural industries and key performance indicators (KPIs). The research for this paper focused on the world's most awarded agencies for creativity, the world's most awarded brands for creativity and the world's most awarded countries for creativity. KPIs can be used to identify and compare the work of organisations in the creative and cultural industries. If the goals of the organisation are set and selected correctly, KPIs will provide measures of effectiveness in achieving them. The aim of this paper is to define key performance indicators for the creative industries. The method of collecting and processing information was used to collect information and then process the information related to the given topic. The method of analysis and synthesis was used to select a number of secondary data from internet sources and to trace the relationships between the chapters. The method of comparison was used to compare the information obtained. The methods of induction and deduction are used to evaluate and draw general conclusions. One of the main sources of data for the piece was the WARC Rankings 2023: Creative 100, which represents the most awarded campaigns and companies in the world. The KPIs were developed in six areas: financial, client, project, people, sales and website. Financial KPIs are the most important and reflect the performance of the creative agency as a whole. Customer KPIs show performance for the customer domain, track cost per customer and track the customer satisfaction index. Project KPIs focus on the moving parts of the project, regardless of the project management methodology. People KPIs include specific and quantifiable metrics to measure people performance, effectiveness and productivity. In sales, monthly sales growth, sales target attainment, cost as a percentage of sales and shopping basket abandonment rates are monitored. Performance monitoring should be important to all business units because it shows and reflects performance that is important to the achievement of goals or the survival of the business or institution.

ORGANISATIONAL AND LEGAL FRAMEWORK FOR THE IMPLEMENTATION AND FINANCIAL SUPPORT OF INTERACTION BETWEEN LOCAL SELF-GOVERNMENT BODIES AND THE POLICE UNDER MARTIAL LAW

2024-06-10T06:42:34+00:00

The article examines the organisational and legal framework for implementing certain projects of interaction between local self-government bodies and the police under martial law, and identifies the specifics of their financial support. The purpose of the study is to identify promising projects of cooperation between local self-government bodies and the police and other authorities in creating a secure environment and the means of their organisational and economic support. The objectives of the research are to clarify the legal basis and forms of cooperation between local self-government (LSG) bodies and the police in the area of ensuring the vital activity of the region; to identify promising projects of cooperation between local self-government bodies and the police and other bodies in creating a secure environment that have been implemented and are planned for implementation and ways to finance them. The methodological basis of the paper is the dialectical method, the application of which allowed to comprehensively reveal the nature of forms and methods of interaction between local self-government bodies and the police. The study established that the interaction of the National Police of Ukraine with other public security entities during the anti-terrorist operation should be understood as an activity based on legislative and by-law regulations and coordinated in terms of objectives, time and place of conduct between entities directly involved in the fight against terrorism, arising from the organisational activities of specially created coordination bodies, and other equal and independent state bodies, local self-government bodies and the public with the aim of their coordinated functioning to protect the rights, freedoms and security of citizens, prevent and suppress terrorist acts and other offences through the most appropriate combination of forms and methods inherent in these subjects. It is found that, taking into account the analysis of positive foreign experience, it is advisable to develop a model programme of interaction of local self-government bodies at the regional level with the police and other authorities to create a secure environment in Ukraine, which should define: the legal basis for interaction; areas of interaction; forms, means and methods of interaction; and the procedure for joint financing of security programmes of interaction in this area.

TRIAL BY JURY AS A GUARANTEE OF LEGITIMATE DECISIONS: CONSTITUTIONAL, LEGAL AND ECONOMIC PRINCIPLES

2024-06-10T06:42:34+00:00

The article is devoted to the analysis of the constitutional, legal and economic foundations of the jury trial as a guarantee of legal decision-making. The issue of jury trial remains extremely relevant in the context of building a democratic society and the rule of law. In accordance with the principles of separation of powers, a jury trial is an institution which ensures public control over justice and significantly affects the legitimacy of court decisions. The subject of the study is the constitutional and legal relations related to the functioning of the jury, as well as the economic relations closely related to it. The study of this topic is important for ensuring the effectiveness of justice, protecting human and civil rights and freedoms, and increasing public confidence in the judicial system. The purpose of the article is to analyse the constitutional and legal framework and economic principles underlying the jury trial and determining its role as a guarantor of lawful decision-making in the judicial system. The methodology of the article includes the method of analysis, comparative method, empirical method, method of synthesis and generalisation of results, and historical method. The results of this paper include an analysis of the role and significance of the jury in the legal system, the peculiarities of its composition and procedural functioning, as well as its impact on law enforcement and human rights protection. The publication analyses the constitutional and legal framework of the jury as a guarantee of legal decision-making. The authors analyses the domestic and foreign experience of using a jury trial, examines its advantages and disadvantages, economic factors and impact, as well as the legal acts regulating the activities of a jury trial, and the principles and procedures underlying its functioning. It is concluded that the historical context of the development of the jury trial demonstrates its significant role in the administration of justice. When defining the role and functions of the jury in the modern legal system, one can note its important impact on ensuring fair trial and protection of citizens' rights. However, there are problems and challenges that require attention, in particular, the issue of increasing the effectiveness and inviolability of the jury in practice. The conclusion of the study is that the institution of jurors is crucial for ensuring the fairness of justice and public trust, is determined by the constitutional principles of ensuring its independence, requires improvement of legislation, training of jurors and consideration of economic consequences for its further development, as evidenced by the results of the analysis and comparative methods with the European and American experience.

IMPLEMENTATION OF THE RULE OF LAW PRINCIPLE IN THE PRACTICE OF UKRAINE: CONCEPT, STRATIFICATION AND ECONOMIC JUSTIFICATION

2024-06-10T11:45:05+00:00

The subject of the study is the segmental manifestation of the rule of law principle and its elements in the activities of justice authorities, courts and public associations, taking into account the economic basis of its influence. The purpose of the study is to examine the forms of manifestation of the rule of law principle and its individual elements in the activities of justice and court authorities, to clarify the role of the public in its practical application, and to identify opportunities for its economic support. Methodology. The study used general scientific and special methods of scientific knowledge: the method of system analysis, the dialectical method, the formal logical method, the structural and functional method, as well as a number of empirical methods. In particular, the method of comparison was used to determine the transformation of penitentiary bodies and their transformation into penitentiary justice bodies. The results of the study demonstrated the need for: qualitative consideration of the aspect of ensuring the correction of a convicted person after serving his or her sentence; involvement of representatives of civil society institutions in the resocialisation processes; and identification of potential ways to implement effective reforms that can increase the efficiency and fairness of the judiciary. Conclusion. The article reveals the relationship between the transformation of the penal system into the penitentiary system and the implementation of the rule of law in this area and its comprehensive enforcement. It is noted that the criminal executive system takes into account the aspect of ensuring the serving of sentences, and in the penitentiary system, which operates under the rule of law, the authors additionally identifies such a qualitative component as ensuring the correction of a convicted person after serving his/her sentence and his/her resocialisation. It was found that the economic rationale for the transformation of the judiciary based on the rule of law consists in reducing the costs of: court functioning due to the possibility of digitalization of the preparatory stages before the court hearing and the holding of court hearings in videoconference mode; reducing costs for the court apparatus through optimization of its functions; reducing the number of court cases due to active mediation and other possible options for resolving disputes peacefully, etc. It is noted that justice in judicial proceedings means not only formal compliance with the law, but also the exercise of rights and freedoms of individuals with due regard for equality, objectivity and impartiality. The authors prove that non-governmental organisations are an important institution capable of promoting the principle of justice as an integral element of the rule of law, since they ensure the right to apply to court and the right to protection of members and third parties. The role of the public in shaping the economic basis for reforms and the proper functioning of state bodies was also highlighted. It is noted that national legislation needs to be amended in terms of granting NGOs the right to apply to court in the interests of third parties, in particular, in cases where a person is unable to protect his or her rights for valid reasons. The study analyses the fundamental provisions on economic support for the implementation of the rule of law in various spheres of public relations.

PARTICIPATORY MODEL OF SOCIAL ENTREPRENEURSHIP DEVELOPMENT AS A DETERMINANT OF VETERANS' AND THEIR FAMILY MEMBERS' REINTEGRATION: THEORETICAL FRAMEWORK

2024-06-10T06:42:35+00:00

The purpose of the paper is to state the theoretical framework for the formation of a participatory model of social entrepreneurship development as a tool for the reintegration of military personnel, veterans and their family members, based on the identified views of veterans and their family members regarding the role of certain institutions of society in the development processes of social entrepreneurship. Methodology. The research is based on the results of a survey with blocks of questions aimed at studying certain aspects of the participatory approach to the development of social entrepreneurship: the state, hromada, business, education, as well as the specifics of involving veterans and their families in these processes. The study sample included people with the status of combatants, war veterans, and their family members who were participants in the Ukraine-Norway project "Retraining and social adaptation of military personnel and their family members in Ukraine", which was implemented at the Chernihiv Polytechnic National University in 2016-2022. The results of the survey showed that the expectations of veterans and their family members from the state regarding the development of social entrepreneurship are: the establishment of "clear rules of the game" – not only the development and implementation of relevant legislation, but also the formation of transparent and detailed procedures for starting a social enterprise and its development; the development and implementation of programmes for the social reintegration of veterans into civilian life through support for the creation of social enterprises (financial support, preferential taxation). In terms of the role of business in supporting the return of veterans to civilian life through the opening of social enterprises, respondents see it mainly as providing financial support to those social enterprises set up by veterans and their family members. The hromada, as the embodiment of the public sector, appears in the perceptions of veterans and their family members as a centre for social support, for finding ways to protect their rights, and for finding resources to meet their needs (including employment or starting their own business). The opinion of the interviewed veterans and their family members regarding the involvement of education in supporting the development of social entrepreneurship can be summarised as follows: the involvement of experts in the development of effective strategies for the development of both social entrepreneurship in the interest of veterans and education from it; the development of short-term social entrepreneurship training programmes (non-formal education courses) involving business, hromada and government representatives. Practical implications. The revealed results could be used for further scientific and practical research: development of directions of the programme of social and psychological support for reintegration of military personnel, veterans of ATO/UFO and their family members with their active involvement in social entrepreneurship. Value / Originality. The developed theoretical framework for the formation of a participatory model for the development of social entrepreneurship as a tool for the reintegration of military personnel, veterans and their family members, based on the identified views of veterans and their family members regarding the role of certain institutions of society in the development processes of social entrepreneurship, points to further methodological and applied research: the development of a set of recommendations for the practical implementation of the proposed model at different taxonomic levels.

CONCEPTUAL FOUNDATIONS FOR THE FORMATION OF PERSONNEL STRATEGY AT INDUSTRIAL ENTERPRISES IN THE CONTEXT OF DIGITALISATION

2024-06-10T06:42:35+00:00

The relevance of research on the conceptual foundations of personnel strategy formation in industrial enterprises under the conditions of digitalisation appears to be very relevant, which is due to the following factors. The digital transformation of industrial enterprises leads to the emergence of new technologies, processes and personnel requirements. The HR strategy must adapt to these changes in order to ensure that the company has the necessary qualifications and skills. Under the conditions of digitalisation, the demand for specialists in the field of information technologies and digital data processing is increasing. Companies need to develop strategies to attract, retain and develop such personnel in order to remain competitive. Digital technologies make it possible to automate and optimise business processes, so the HR strategy must reflect these changes and take into account the new roles and requirements for personnel. As technologies and processes change, there is a need for continuous training and development of personnel. The HR strategy should include training and development programmes aimed at increasing digital skills. Studying the conceptual foundations of personnel strategy development in the conditions of digitalisation will help companies to effectively adapt to contemporary challenges and ensure their competitiveness. The purpose of the article is to disclose the conceptual foundations of forming a personnel strategy at industrial enterprises in the context of digitalisation. The methodology of the study is an interdisciplinary approach based on the idea of effective development of an industrial enterprise as a sociotechnological system, which allowed to combine systemic knowledge that will help to understand how social factors affect the implementation of technologies and the development of the enterprise as a whole. The enterprise as a complex social and technological system should be analysed within the framework of the socio-humanistic approach, which is based on the recognition of the human being as the subject and object of all processes. In the context of a socio-humanistic approach to business analysis, it is important to address aspects related to social relations, human needs and values, and the interaction between employees and management. The fundamental principles of the socio-humanistic approach, such as taking into account the individual needs of employees, supporting their development and satisfaction from professional activities, can be applied to the analysis of an enterprise's performance. This means that the efficiency and success of an organisation is assessed not only by financial indicators, but also by the level of satisfaction and development of its employees. Studying the social interactions, communication and psychological climate of the team can help to understand what factors contribute to or hinder the effective functioning of the organisation. This approach allows to see the company as a living, organic system in which human relationships and values play an essential role. The study opens up the possibility of integrating different scientific disciplines, such as sociology, technology, economics, psychology and management, in order to understand the complex relationships in today's industrial companies. The implementation of the recommendations will help companies improve the efficiency of personnel management, provide the necessary human resources and meet the requirements of the modern market. The research generates new knowledge in the field of personnel management and digitalisation, has direct practical application for companies in increasing their competitiveness and stability in the market.

ECONOMIC ASPECTS OF USING THE POTENTIAL OF BIOENERGY CROPS FOR BIOGAS PRODUCTION AND ADVANCED TECHNOLOGIES FOR DIGESTATE APPLICATION

2024-06-10T06:42:35+00:00

The research examines the prospects for using the potential of the agro-industrial complex of Ukraine to study green technology innovations during economic development under martial law. Based on the study, it is proved that technological innovations in the agricultural sector contribute to economic development and improve the quality of agricultural land. The article analyses the successful implementation of the case of LLC Yuzhef-Mykolayiv Biogas Company, which has successfully restructured the production of a sugar plant and produces biogas and digestate with further processing into electricity and fertiliser. The modern capacities of the studied enterprise are highlighted, which allow to produce 2800 m3 of biogas and ensure the production of 5200 kWh of electricity, while consumption does not exceed 150 kW, at a load of 80%. The volume of digestate produced per year is 100,000 tonnes. In the regional context, innovative environmental technologies aimed at improving the quality of agricultural land have been introduced. An effective mechanism of spatial synergy with adaptation of this practice at most sugar factories through restructuring of production - creation of biogas production facilities on the basis of sugar factories - is proposed. As a long-term development perspective, the paper presents further creation of alcohol production facilities to use excess heat energy from mini-thermal power plants for the production of alcohol and bioethanol. Furthermore, this study confirms the non-linear effect of economic development; a significant result shows that the impact of green technology innovations on improving the quality of agricultural land (soil humus content, amount of mineral and organic fertilisers, pesticides, area of land under organic production, etc.) contributes to the increase in the level of regional economic development of the agricultural sector. The article clarifies the intermediary role of economic development of the agro-industrial complex. The results of the study implement the tasks of sustainable development, such as improving the environment through the innovation of green technologies and achieving regional synergy in green development.

THE ROLE OF STATE SUPPORT IN THE DEVELOPMENT OF THE HOTEL AND RESTAURANT BUSINESS IN THE CONTEXT OF CRISIS PHENOMENA AND EUROINTEGRATION PROCESSES

2024-06-10T06:42:35+00:00

The article presents the results of a study of the state of the hotel and restaurant business in Ukraine in general and the Transcarpathian region in particular in the context of crisis phenomena. The authors analyse the peculiarities of functioning of hospitality enterprises in the context of military operations on the territory of Ukraine. The research provides an analytical review of the legislative framework and social factors that have influenced the activities of hospitality enterprises in conditions of instability. It also identifies the problems and prospects for the development of the hotel and restaurant business in the context of overcoming the consequences of military operations, European integration processes and legislative changes, and outlines promising ways of future recovery of the hospitality sector as a component of tourism. The purpose of the article is to conduct an analytical study of the state of the hotel and restaurant business in the post-covid period and the active phase of the military conflict, and also the impact of state regulation on overcoming such destructive factors against the background of Ukraine's European integration processes. Methodology. The study was conducted on the basis of an analysis of statistical indicators of the performance of temporary accommodation (accommodation) and catering enterprises, based on analytical and statistical materials of official statistics of the Zakarpattia Oblast for the period from 2020 to 2024, provided by the Main Department of Statistics in the Zakarpattia Oblast. The legal framework and regulatory documents related to the identified issues were analysed. The paper analyses the state and needs of SMEs in Ukraine as assessed by local hromadas, as well as an analytical study based on a survey of owners of hotel and restaurant businesses in Zakarpattia Oblast through personal interviews. The monitoring study covered 50 enterprises of different sizes and different forms of ownership. Results. The publication analyses the factors that stimulate the activity of enterprises in the accommodation sector, describes the destructive factors that suppress or complicate the activity of enterprises in this sphere of economic activity, and considers the state policy aimed at supporting the hotel and restaurant business and the tourism sector in general. The authors identify the commonality of problematic issues for the hromadas of Ukraine on the way to the future post-war reconstruction of the hospitality and tourism sector, as well as the functioning of this sector today. The research lists the opportunities for business on the way to European integration and the challenges associated with it. As a result, the authors suggested ways to accelerate and facilitate the integration of the local hotel and restaurant business, improve the legislative framework at the state and local levels for the development of the hotel and restaurant sector and its de-shadowing, and also emphasised the importance of close cooperation of SMEs with state and local authorities in terms of support, development promotion, investment prospects and implementation of European legislation in the activities of such enterprises.

ENSURING ENERGY EFFICIENCY OF SETTLEMENTS IN UKRAINE AND EU COUNTRIES: LEGAL, ECONOMIC AND MANAGERIAL ASPECTS

2024-06-10T06:42:35+00:00

The study examines energy and energy-related environmental policies in the international context and their impact on the economy and businesses in the context of energy efficiency. The focus is on Ukraine's integration into the European energy market and the legislative features of energy policy. The purpose of the article is to determine the content and features of the administrative and legal regime for the use of solar energy facilities in Ukraine in the light of ensuring the requirements for the viability of human settlements. The tasks of the article were to determine the EU energy efficiency policy, its economic and regulatory justification, which can be adapted to the needs of meeting the energy needs of Ukraine in the crisis conditions of war, and to determine the strategy for the development of energy efficiency of settlements in post-war conditions. The study used general scientific and special methods, the main of which were: abstract-logical, deductive, inductive, historical, modelling and forecasting, methods of system structural, system and functional analysis, economic-statistical (grouping, comparison, etc.). As a result, the authors conclude that the reason for this is its clear advantages over traditional sources, which are difficult to refute. In some countries, the government is implementing complex public programmes with huge financial investments for gradual replacement, but so far the results remain insignificant. Ensuring an adequate level of energy efficiency in Ukraine requires the activation of processes of harmonization of the current national legislation with the standards of the EU energy and climate policy, which is connected with: amendments to the Tax Code of Ukraine in order to create conditions for attracting investors to the market of energy services; further processes of decentralization of the energy system and the spread of alternative, independently separated energy subsystems and energy resource traders; formation of artificial raw materials as sources of thermal energy.

SOCIO-ECONOMIC ASPECTS OF SUSTAINABLE DEVELOPMENT OF THE REGIONAL HEALTHCARE SYSTEM

2024-06-10T06:42:36+00:00

Improving health is now a major societal goal around the world, with clear direct benefits both in terms of economic development (efficiency in the use of human capital) and in terms of longer and better lives for millions of people. It is also recognised by the global community that improving the health of populations can bring significant indirect benefits to the economy by accelerating social and economic development and improving their quality of life. In this regard, the modernisation of the healthcare system is not only a priority task to be solved within the framework of the region's socio-economic policy, but also a necessary condition for the functioning and development of the region's socio-economic system, ensuring an increase in the efficiency of the region's human capital. Objective. The purpose of the article is to develop scientifically sound approaches to the development of the regional healthcare system, which will ensure an increase in the efficiency of the use of human capital in the region. Methodology. The methodological basis of the study is methodological approaches to the development of the regional healthcare system as a factor of increasing the efficiency of human capital use as a factor of increasing the efficiency of human capital use. Practical implications. The practical significance of the study lies in the possibility of using the tools and methods, as well as the recommendations set out in the study, in the development of the regional healthcare system as a factor in improving the efficiency of human capital use. Value/Оriginality. It is substantiated that the core of the socio-economic system of the region, which determines the state of human capital, is social infrastructure, in particular healthcare, which forms human capital and determines the possibilities of its use for socio-economic development.

ORGANISATIONAL CULTURE AS AN EFFECTIVE TOOL FOR MANAGING A TELECOMMUNICATIONS ENTERPRISE

2024-06-10T11:52:00+00:00

The purpose of the article is to study and clarify the substantive characteristics of organisational culture, to substantiate its relationship with the organisational design of enterprise. To determine the key factors of mutual influence on the formation of organisational culture and building of organisational design of a telecommunications enterprise. To assess the state of organisational culture of telecommunication enterprises and provide recommendations for its support, taking into account the functional features of its management. An analysis of the dynamics of the volume of products (services) sold by economic entities of Ukraine by type of economic activity for the period (2015, 2020, 2021, 2022) is carried out. Methodology. Economic and abstract and logical research methods were used in combination with methods of collecting sociological information: surveys and questionnaires. They made it possible to study the dynamics of development of enterprises by types of economic activity and assess the state of corporate culture of telecommunications enterprises. Results. According to the results of the analysis of statistical data, the decrease in the volume of products (services) sold by Ukrainian enterprises in the analysed period was revealed, regardless of the type of economic activity. The reasons for the deterioration of their activity have been clarified and the factors of mutual influence on the formation of the organisational culture and the construction of the organisational design of the telecommunications enterprise have been described. The state of the organisational culture of the telecommunications enterprises was assessed according to the relevant criteria within the framework of the questions. It was proved that organisational culture is an effective management tool. Practical implications. The study of the state of organisational culture of telecommunications enterprises in Ukraine proves the need to model the strategy of formation and development of organisational culture, taking into account internal opportunities and external threats that can accelerate or inhibit this development. The results of the assessment will help to make effective management decisions to improve the working environment and employee satisfaction. Value / Оriginality. It is recommended to take into account the functions of internal integration and external adaptation in the process of managing the organisational culture of a telecommunications enterprise. This is necessary to improve the working conditions of the company's employees and to establish effective interaction between the levels of management and employees.

SMART MARKETING AND GLOBAL LOGISTICS NETWORKS

2024-06-10T06:42:36+00:00

In the context of the global digital transformation, new communication systems are being formed based on networking and platforms, increased attention to environmental issues and social needs of the population. The purpose of the article is to identify the peculiarities of smart marketing development in the context of global logistics networks. Using the methods of system analysis, the article summarises the processes of spreading smart technologies at all stages of marketing: from smart supply to smart consumption. Graphical visualisation confirms the growth of spending on the latest information technologies in marketing strategies. The essence of the smart marketing concept is revealed: it is becoming digitised and focused on sustainable development, based on personalisation of offers and advertising, acceleration of the purchase or delivery of goods, and focuses on reasonable consumer requirements. A market for new products is emerging, with a high share of digital components, eco-friendly and organic products. Smartisation processes are transforming the logistics activities of companies. New technical solutions (big data, cloud solutions, augmented reality, drone delivery, etc.) help create competitive advantages for the company, increase the efficiency of its solutions, and significantly expand the range of opportunities: personalisation of demand, satisfaction of individual customer requests, improved communications and service, scaling up operations, deeper analysis and forecasting, and the introduction of dynamic pricing.

ORGANISATIONAL AND ECONOMIC SUPPORT FOR FOOD SECURITY IN THE CONTEXT OF EXTRAORDINARY CHALLENGES

2024-06-10T06:42:36+00:00

The theoretical and methodological basis of the research presented in the scientific paper is based on the solution of the problem of the effective functioning of the market environment, agricultural market infrastructure in Ukraine, problems and prospects that Ukrainian agrarian modernity has today in the development of global food markets. An important block of issues is also the role of the state in building new mechanisms of restrictions and incentives, implementation of the whole set of regulatory policies during the war in the context of global political, economic, food and financial challenges. The purpose of the study is to improve scientific approaches and practical recommendations for solving the problem of ensuring the organisational and economic foundations of the functioning of the agrarian market in Ukraine under martial law. In order to achieve this goal, a wide range of research methods was used, the most important of which were the methods of generalisation and synthesis, scientific abstraction, analytical diagnostics, descriptive statistics. The methodical basis of the research were general and special methods, namely: system analysis - in order to comprehensively characterise the strategic potential of agricultural development; statistical analysis (method of standard deviation) of the dynamics of gross production by main types of agricultural products, generalisation and synthesis - in order to examine the legislative and regulatory bases in the direction of diagnosis of the potential of the agricultural sector to ensure the sustainability of national food security. The dialectical method of understanding socio-economic processes, the formal-logical method and the method of system analysis have been applied in order to better understand the processes of the country's food supply, the formation of food independence from imports, the identification of the regularities of the processes of food self-sufficiency, as well as to take into account the influence of macroeconomic factors on the improvement of the level of national food supply and food security. The main set of indicators and factors (conditions) of national food security and the set of indicators of national food security were formed to address important issues of food supply in accordance with the country's potential capabilities in the production, storage, processing of agricultural products to provide food for all categories of the population with appropriate levels of consumption, as well as food of adequate quality and safety. The study determines that the economic focus of regulatory measures on the food sector, on the protection of domestic consumers, will lead to the provision of agricultural producers with the necessary and optimal level of income, and will help to increase the competitiveness of the agricultural sector as a whole. It has been proved that solving the problem of improving the organisational and economic foundations of functioning of the agrarian market of Ukraine under martial law will generally contribute to ensuring the level of national food security, which will further give a powerful impetus to the State-building in Ukraine under martial law.

STRENGTHENING THE JUSTICE SECTOR IN UKRAINE AND EUROPEAN ASSISTANCE IN RESPONSE TO RUSSIA'S AGGRESSION

2024-06-10T06:42:36+00:00

This article examines the multifaceted assistance provided by the European Union and the Council of Europe to Ukraine in response to Russian aggression. It delves into the various forms of support, including financial, humanitarian and institutional assistance, with a particular focus on strengthening the judiciary. Through initiatives such as the Council of Europe Action Plan and the establishment of the Register of Damage, international partners are seeking to accelerate Ukraine's recovery and address human rights violations. The authors emphasise the importance of ongoing cooperation to strengthen Ukraine's resilience and democratic progress, advocating for continued support to promote peace and stability in the region. The authors provide a thorough analysis of the legal and regulatory framework and the criteria for European assistance to Ukraine. They emphasise the key role of the justice sector in ensuring good governance, upholding the rule of law and restoring violated rights. The study describes in detail the financial assistance envisaged in the Council of Europe's Action Plan for 2023-2026 entitled "Resilience, Recovery and Reconstruction". The analysis shows that EU financial assistance has been instrumental in addressing the challenges of sustaining the justice system. Economic support to the justice sector, which is monitored by the Council of Europe, aims, among other things, to strengthen judicial expertise, develop free legal aid institutions, formulate programmatic documents for prison reform, implement pilot projects for prison management recommended by the Council of Europe, and strengthen oversight mechanisms for penitentiary institutions. The authors conclude by stressing the need to promote the development of the justice sector and ensure its financial support as an integral part of effective public administration.

ECONOMIC EDUCATION UNDER THE INFLUENCE OF INFORMATION TECHNOLOGY: ANALYSIS OF THE BIBLIOGRAPHIC LANDSCAPE

2024-06-10T06:42:37+00:00

The aim of the article is to carry out a bibliographic analysis of articles related to the use of IT in economic education, in order to characterise the future landscape of scientific and pedagogical research. The material for the analysis were publications from the scientometric database Web of Science from 2020 to 26 March 2024. Only open access publications were taken into account. The VOSviewer application was used to qualitatively characterise the publication's landscape using keyword sets. The search was conducted among publications from 2020 using the words "information technology" and "economic education" in the "Keywords" and "Abstract" fields according to the search formula "information technology AND economic education". In terms of quantitative indicators, there is reason to believe that with the development of the IT industry and, importantly, with the emergence of artificial intelligence and the development of machine learning, the number of qualitative studies in economic education is growing. The subject of such research is the modernisation of economic disciplines, the introduction of active learning methods, and the spread of digital platforms that improve the training of economists. A qualitative analysis of the keywords that form the three main clusters of research reveals three trends: (1) the trend of integrative influence of IT development on the development of educational institutions, introduction of innovative models in economic education and its management; (2) the trend of development of personal qualities under the influence of economic education with the use of information technologies; (3) the trend of integration of economic education into socio-economic processes and its impact on human resources and their development. These areas are interconnected and therefore considered promising for the future: research related to the various impacts of the digital economy on the development of universities and their digital administration (digital university, provision of educational services anywhere in the world; development of digital learning environments and pedagogical design, and so forth); research related to the development of learning technologies under the influence of Internet technologies (immersive, gaming technologies, simulations, use of virtual and augmented reality), development of individual qualities of specialists in the field of economics (development of relevant skills – critical and creative thinking, digital communication skills, lifelong learning); research that reveals the peculiarities of organising education in the face of constraints and characterises the causes of digital divide; study of economic processes that determine the links between economic growth, economic education, the introduction of Industry 4.0 and the spread of artificial intelligence in all areas of the national economy.

SOCIAL AND ECONOMIC PRINCIPLES OF HEALTHY LIFESTYLE FORMATION AMONG EMPLOYEES OF HIGHER MEDICAL EDUCATION INSTITUTIONS

2024-06-10T06:42:37+00:00

In recent years, there has been a sharp decline in the population of Ukraine. For this reason, the promotion of measures aimed at maintaining and improving health is becoming increasingly important. Its implementation requires financial and social support from the state, which is essential. The purpose of this study is to determine the impact of economic and social factors on the adherence to a healthy lifestyle by medical school staff and future doctors. Methodology. The study involved 73 respondents in the age groups of 22-24 and 25-35, of whom 37 were students of 4-6 years of KNMU; 26 were KNMU educators and 10 were educators from V. N. Karazin KNU. The sociological research was conducted by means of a survey. The questionnaire was distributed using Google forms in the relevant groups on Viber, Telegram and Instagram. Results. When analysing the data of the study, the following data were obtained: the observance of a healthy lifestyle is mainly influenced by the lack of financial support, the lack of preferential conditions for the purchase of season tickets or sports equipment. In addition, there is a lack of safe places for mass sports and/or physical culture. Another factor that has a significant impact on the observance of a healthy lifestyle is insufficient health education, as none of the respondents mentioned the implementation of educational activities to clarify the importance and benefits of maintaining and improving one's health and the degree of responsibility that the individual bears. At the same time, the data obtained point to a number of issues that need to be addressed: firstly, it is necessary to improve the legal framework to ensure compliance with a healthy lifestyle; secondly, it is essential to implement measures to support and promote the maintenance of health, in particular the abandonment of bad habits. It is also advisable to provide funding for the creation of safe places for mass sports/physical culture and assistance in the provision of subscriptions and necessary sports equipment on preferential terms. Conclusion. Thus, summarising the above information, it can be concluded that the issue of supporting a healthy lifestyle requires close attention from the state, justification for attracting economic resources and society as a whole. The data obtained are a prerequisite for the development of measures to promote a healthy lifestyle, in particular the promotion and clarification of the positive consequences of observing and maintaining health, with mandatory visual confirmation and clear justification of this statement. At the same time, in order to implement this line of action, it is necessary to take into account the experience of the countries of the European Union, especially with regard to the improvement of the regulatory and legal framework.

INTERNATIONAL BUSINESS INTEGRATION: BUSINESS PLATFORMS, INTERNATIONAL BUSINESS SYNERGY AND COOPERATION

2024-06-10T11:46:00+00:00

The subject of the study is the integration of international business: business platforms, international business synergy and cooperation. The purpose of the study is to formulate the concept of integrating international business into a single powerful platform by applying existing practices of business platforms. Methodology. The study used general and specific methods of scientific knowledge: the method of system analysis, the dialectical method, the formal logical method and the structural-functional method, as well as a number of empirical methods. Results. It is found that the study of international business integration is not new at the level of doctrine in foreign countries. However, in Ukraine, this phenomenon has not been thoroughly studied and requires the formation of a national vision and laying the foundations for business integration in modern conditions. The main factors that necessitate the creation of business platforms for Ukraine as tools for achieving synergy in the integration of international business in Ukraine include: globalisation processes, technological progress, integration, the need for unification of legislation, the full-scale invasion by the Russian Federation of Ukraine, resource saving, economic growth, etc. The role of civil society in relations with business was highlighted, as it has become a bridge for the state and business in addressing important issues and a communication intermediary between Ukrainian business and the international community, as well as the importance of academic partnerships and incubation programmes in business integration and cooperation. It was noted that the integration of international business is an effective way to attract investment, move business, increase instruments, and provide opportunities to deepen business through integration processes into another financial system that is more capacious and capable. The article substantiates that integration of international business into a single powerful business platform is a long and gradual process which has to go through various stages related to cultural, legal, financial and other types of adaptation. At the same time, the creation of such a mechanism for integrating international business is the goal of the platform.

MEANS OF INTERNATIONAL LAW TO ELIMINATE CORRUPTION THREATS TO NATIONAL SECURITY

2024-06-10T06:42:37+00:00

The subject of the article is the means of international law to eliminate corruption threats to national security. The research methodology involved the use of logical, historical and legal, systemic, natural law, formal and dogmatic, hermeneutical, economic and legal (analysis, comparison), axiological, statistical and economic methods. The purpose of the article is to reveal the means of international law to eliminate corruption threats to national security. Carrying out the study made it possible to draw the following conclusions. It was found that most countries of the world have implemented international anti-corruption norms into their national legal frameworks and have the support of international organisations specialising in the fight against corruption. The resources of foreign legal doctrine become an important source of support for domestic scientists to convince of the correctness of their scientific conclusions regarding successful anti-corruption measures. An extensive system of international anti-corruption assistance allows to minimise the costs of own relevant infrastructure. On this basis and against the background of access to powerful anti-corruption resources at the European and world level, there is essentially sabotage of anti-corruption policy in Ukraine, which has critically affected the security of the Ukrainian nation. It was emphasised that military threats from the outside are an exceptional danger for corrupt countries. At the same time, even the stabilising effect of microcorruption becomes dangerous for them in today's unstable development environment. All the positive effects of corruption in the form of improved communication through small gifts that comply with legal customs disappear when top corruption spreads in a country. Then this level of corruption multiplies a series of official crimes, treason and other crimes that destroy the foundations of national security. Already after the point of no return – the beginning of military aggression from outside against the background of prolonged high-level corruption inside the country – external support for anti-corruption reforms becomes a condition for the survival of the nation, the reduction of human losses in the war, and so forth. The need to neutralise these two challenges to national security becomes urgent after years of procrastination on accountability and other dimensions of integrity in public positions. In these cases, the national legal standard falls under the critical conditions of ultra-fast transformation, according to the successful anti-corruption models of countries that saved their nation from war and high-level corruption. It is noted that the standards set for Ukraine are quite close. These are EU standards, which are achieved through the adoption and implementation of those legal norms that reflect the current state of ensuring human opportunities. It is stressed that the specification of anti-corruption norms and the structural units of their implementation in legal reality are nativemorphic. They always differ in the degree of unification within the contexts common to nations, namely, legal traditions, mentality, historical conditions, economy, etc. Transnational anti-corruption assistance in the mutual enrichment of some nations through the possibility of using the experience of other nations. The author concludes that knowledge about the practices of building virtuous relations is the capital of the nation that possesses it. Conscious disregard of this knowledge by the recipient should be remedied by charging a fee for it. It is proposed to establish an International Organisation for Integrity Development, which would include the top 20 countries in terms of corruption and rule of law perception indices.

DEVELOPMENT OF THE E-COMMERCE MARKET IN UKRAINE IN THE CONTEXT OF MODERN CHALLENGES

2024-06-10T06:42:38+00:00

Over the past few decades, the use of e-commerce in business has increased significantly. More and more companies that used to focus exclusively on offline operations are beginning to consider e-commerce as a promising area of strategic development. As a result, studying the state of the e-commerce market in Ukraine, as well as trends and barriers to its development, will allow to develop an understanding of the peculiarities of the functioning and growth of business entities in the context of the Ukrainian online environment. In this regard, it is worth paying special attention to the study of the specifics of the development of the e-commerce market as a strategic recovery of the Ukrainian economy. The subject of the study is the process of development of the Ukrainian e-commerce market in the conditions of war. The purpose is to research and analyse the state of the e-commerce market in Ukraine in the context of growing instability caused by the war, as well as to identify key issues and trends in the development of the e-commerce system in an unstable and changing environment. The questions of this study require the use of a combination of general scientific and modern research methods, among which the most important are the method of system analysis (when studying the approaches and points of view of Ukrainian and Western scientists), economic and statistical analysis (to determine the trends in the development of e-commerce in Ukraine), analysis and synthesis (when studying the types and models of e-commerce), graphic analysis (to visualize a number of theoretical and practical provisions of the article). The article examines the state of the e-commerce market in Ukraine during the war. It finds that until 2022 there was a significant increase in the volume and growth rate of the e-commerce market. With the outbreak of the war, the market experienced a dramatic drop in volume, but from 2023 significant stabilisation processes took place. The importance of further development of the e-commerce market not only during the war, but also to overcome its consequences during the post-war recovery period is determined. Conclusions. Ukrainian e-commerce is experiencing high growth rates. The barriers to entering the online market are relatively low and the benefits of e-commerce for users and entrepreneurs are tangible. However, at the current stage, the Ukrainian e-commerce market has many unresolved issues that hinder its development. If the key issues are effectively addressed, the development of e-commerce in Ukraine will have a future.

DEVELOPMENT OF THE SMART ECONOMY AS THE MAIN SOURCE OF COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT

2024-06-10T06:42:38+00:00

The development of the smart economy is a topic of great relevance in the contemporary world, particularly in the context of rapid technological advancement and digital transformation. The smart economy is predicated upon the utilisation of sophisticated technologies, including artificial intelligence, the Internet of Things, data analytics, blockchain, and others, with the objective of optimising processes across a multitude of domains, including production, transportation, healthcare, education, energy, trade, and others. The principal advantages of the advancement of the smart economy are that the utilisation of the most recent technologies permits the automation of processes, the optimisation of resources and the enhancement of production efficiency. Those countries and companies that adopt smart technologies proactively can secure a competitive advantage in the market through innovation supported by digital solutions. The objective of this article is to conceptualise the development of the smart economy as the primary source of competitiveness and sustainability. The successful development of the smart economy requires the right management strategy, investment in innovation and education, and partnership between public authorities, the private sector and the public. The growing role of the smart economy defines it as a key factor of competitiveness and sustainability for countries and companies in the modern world. The research methodology includes the integration of different philosophical methods (axiological, systemic, synergistic) with the Agile methodology, which has made it possible to comprehensively analyse the development of the smart economy as the main source of competitiveness and sustainability. Agile methodology, as a methodology of complex adaptive systems, flexible management and innovative components, has allowed to show the practical levers of using mechanisms to ensure sustainable growth, the role of information technologies in the development of a smart economy to achieve the goals of ESG (environmental, social and corporate management) of sustainable development. Research results. The emergence and development of the smart economy as an economy of knowledge, innovation, science and progress, based on intelligent machines and information networks, platforms and tools, which is an integral part of the innovative economy, is presented; the criteria and advantages of the smart economy are defined. The directions of development of the smart economy, its potential impact on competitiveness and sustainability are identified. Among the directions of development of the smart economy, the symmetric economy is distinguished, which is based on symmetric relations between economic subjects and objects, which are the driving force of economic development. The symmetry of the economic structure is a model for the development of a smart economy, a source of economic development, a subject-centred smart economy. It turns out that the smart economy includes the development of the main trends of the latest technologies, such as artificial intelligence, the Internet of Things (IoT), blockchain and data analytics, to optimise production, manage resources and create effective business models.

CONCEPTUAL POLYCOMPONENT MODEL OF AN INNOVATIVE MECHANISM FOR IMPROVING THE COMPETITIVENESS OF AGRO-INDUSTRIAL COMPLEX ENTERPRISES

2024-06-10T06:42:38+00:00

The modern agricultural sector is going through a period of intense transformation caused by both internal and external factors. In the context of active globalisation, business entities are forced to withstand fierce competition and therefore need to constantly adapt to the environment. This creates an urgent need for agribusiness enterprises to constantly improve their approaches and mechanisms of operation. Continuous adaptation requires flexibility, innovation and strategic thinking. Changes in the economic, political and technological landscape require businesses to respond quickly to new opportunities and challenges to ensure their competitiveness and sustainability. This constant process of adaptation is becoming a prerequisite not only for success, but also for survival in today's global business environment. The purpose of the article is to develop an innovative mechanism for improving the competitiveness of agribusiness enterprises. Methodology. The methodological basis of the study, which objectively reveals and substantiates the problem of increasing the competitiveness of agro-industrial enterprises using the model of the innovation mechanism, is based on such special and general scientific methods as: monographic, logical-theoretical, statistical and economic-mathematical, visualisation, system analysis, neural network modelling, logical generalisation, abstraction and conclusion formation. The information base of the study was formed by the materials of the State Statistics Service of Ukraine, statistical yearbooks, scientific developments of scientists on the defined topic, and financial statements of the studied enterprises. The subject and object basis of the study is the entrepreneurial activity of agricultural enterprises in Vinnytsia Oblast: Agricultural complex "Zelena Dolyna", PJSC "Dashkivtsi", LLC "Selyshchanske", FE "Yavir", FE "IRYNA – O.T". The results of the study have shown that the innovation mechanism, which consists in ensuring the management of innovative development of agribusiness enterprises, involves adjusting the business environment of an economic entity to achieve a cumulative effect from the efficient use of innovative and energy potentials. The paper emphasises that the cumulative effect means that the effect of the interaction of innovation and energy resources exceeds the simple effect of the impact of each of them separately. Practical implications. The authors calculated the indicators of competitiveness of the studied agricultural enterprises of Vinnytsia Oblast; assessed the level of innovation potential of these enterprises; determined the indicators of energy potential. On the basis of the obtained diagnostic results, a fuzzy knowledge base has been formed and a multicomponent decision-making system has been built for various combinations of values of the components of the innovation mechanism.

COMPETITIVE ENVIRONMENTAL STRATEGY OF AGRICULTURAL ENTERPRISES OF THE CARPATHIAN REGION OF UKRAINE

2024-06-10T06:42:39+00:00

A comprehensive assessment of the level of environmental competitiveness of agricultural enterprises of the Carpathian region of Ukraine allows to recognise them as priority, important competitors of high quality and safe agricultural products with geographical indication. In this regard, the problem of developing and implementing an environmental competitiveness strategy of agricultural enterprises in the Carpathian region, which is characterised by a relatively low level of environmental pollution and has significant land and resource potential for the production of the main types of agricultural products, is being updated at the national level. Methodology. The article uses the methods of induction, deduction, analysis, synthesis, statistical sampling, comparison, expert opinions, associations and analogies. Results. The identified conceptual foundations of the competitive environmental strategy of agricultural enterprises at the regional level provide for improvement of the regulatory and legal support for their functioning. A grouping of farms in the Carpathian region of Ukraine was carried out according to two key criteria: the area of agricultural land and the number of farms. Based on the results of the analysis, a matrix of problematic aspects of the development of organic agriculture is formed, which is based on the following levels of management: legislative-institutional and organisational-economic. Practical implications. Implementation of a competitive environmental strategy in the Carpathian region of Ukraine requires active and coordinated work of government authorities, scientific institutions, NGOs and the private sector. This will help to preserve and rationally use the region's environmental resources, ensure its sustainable development and improve the quality of life. Value/Originality. The paper suggests and evaluates the environmental competitiveness of agricultural enterprises in the Carpathian region of Ukraine using the integrated index of environmental competitiveness based on the data of the State Statistics Service of Ukraine.

INCLUSIVE ECONOMY AND PUBLIC FINANCE: CURRENT STATE AND PRINCIPLES OF POST-WAR RECOVERY

2024-06-10T06:42:39+00:00

The purpose of this study is to analyse the current state of the economy and public finances in Ukraine and to develop an inclusive and collaborative framework for their post-war recovery. The main research methods used were quantitative, qualitative and documentary analysis. Quantitative analysis was used to evaluate and compare key economic and financial indicators between different countries, as well as to identify trends, including inclusive ones, in the development of the economy and public finances. Qualitative analysis was used to study and analyse the political, social and economic factors that influence the development of an inclusive economy and public finance after conflicts. The documentary analysis was used to assess the legal and regulatory framework governing economic and financial relations in Ukraine and other countries, and to determine the capacity of the existing regulatory system to ensure inclusive post-war recovery. The results of the study, based on the study of empirical material and typologies of best practices of countries that have been in various types of conflicts, prove the need for an in-depth study of the interactions and interdependencies between the inclusive economy and public finance based on the Inclusive Growth Index and structural changes in the issues of the impact of inclusion on the ontogeny of public finance, solving problems with corruption, involvement of civil society institutions and adaptation of SMEs to the conditions of the military economy. The paper also identifies structural, fiscal and debt obstacles to ensuring the sustainability of public finances, which threatens Ukraine's further post-war recovery based on an inclusive paradigm. The authors present the key determinants of post-war recovery based on an inclusive country ranking, which should underpin further progress in public finance in the context of short-, medium- and long-term post-war goals. The study's conclusions are based on the inclusive economy paradigm, which forms an ecosystem of rationalisation of natural resources and the use of innovations, which should become the basis for post-war recovery, ensuring sustainable and balanced development of public finances and inclusive economic policy based on the Ukrainian Peace Formula. To this end, the article substantiates the need to develop a modified version of the strategy (in the tactical projection – more broadly adapted to the conditions of the wartime economy, the need to provide financial resources for the shift in economic policy from raw material orientation to inclusive development, in the medium term – anti-crisis correction of behavioural models of economic agents in the direction of imbuing the Ukraine Facility Plan for 2024-2027 with the spirit of inclusion and barrier-free access, and in the long term – achieving the goals of post-war recovery, ensuring the sustainability of public finances and the national economy) for reforming the public finance management system, which should organically include the post-war recovery of Ukraine and take into account the inclusiveness of the economy, taking into account the programmed joint evolutionary progress in the specified niche (sectoral) strategies. The new socio-economic, financial and budgetary reality coloured by the Russian-Ukrainian war makes it necessary to rethink the interactions and interdependencies between inclusion, public finance and the potential for post-war recovery, both as a result of their collaboration and multidirectional development. The unregulated transition of economic policy to inclusive development is the root cause of the current restraint of transformational changes in public finance, and further creates a regulatory "vacuum" in the unbalanced development of niche strategies that define the paradigm of inclusion and sustainability of public finance. In such a disposition, there is no logical institutional and regulatory "flow" between these strategies to the conceptualisation of Ukraine's post-war recovery from the consequences of the war, as expressed in the Ukraine Facility Plan for 2024-2027.

MARKETING SUPPORT OF THE ENTERPRISE COMPETITIVENESS MANAGEMENT SYSTEM

2024-06-10T06:42:39+00:00

In the context of an aggravated competitive situation both in domestic and foreign markets, marketing tools for ensuring the competitiveness of an enterprise are becoming increasingly important. With the simultaneous growth of the role of a systematic approach in strategic planning both in the overall activities of the enterprise and its development prospects, and the level of competitiveness of the enterprise and its competitive position in specific markets. The subject of the study is the theoretical and methodological foundations of enterprise competitiveness management. The purpose of the article is to form a system for managing the competitiveness of enterprise on the basis of marketing. Methodology. To achieve the research objective, the following tasks were set and solved: a critical analysis of scientific approaches to the formation of a system for managing the competitiveness of enterprise, substantiation of the theoretical and methodological foundations for the formation of a system for managing the competitiveness of enterprise, clarification of the components of this system, and identification of the types of links between the components of the system for managing the competitiveness of enterprise. The following methods and approaches to research were employed in the study: an abstract and logical approach was used to examine the theoretical and methodological foundations of interaction management; an analysis of theoretical approaches to the formation of the enterprise competitiveness management system was conducted; an inductive and deductive approach (used to determine the factors influencing the formation of the enterprise competitiveness management system) was employed; a systematisation and generalisation approach (to clarify the approaches to the formation of the enterprise competitiveness management system) was also utilised. Results. The article considers processes of formation of the system of enterprise competitiveness management. It characterises and groups approaches to the system of management of competitiveness of an enterprise. The factors of influence on the level of competitiveness of enterprise have been determined. The structure of the system for managing the competitiveness of enterprise is described. Practical implications. The suggested integrated approach will help to clarify the role and functional links between the components of the enterprise competitiveness management system, taking into account the influence of factors of the marketing environment of enterprise and the marketing tools for assessing and improving the competitiveness of enterprise. Value/Originality. The proposed integrated approach to the formation of a system for managing the competitiveness of enterprise on the basis of marketing, unlike the existing ones, recognises the key role of competitiveness of enterprise products in assessing the competitiveness of enterprise, allocates the subject and object of competitiveness management, is based on the levels of strategic planning, takes into account the influence of factors of the marketing environment of enterprise and reveals the marketing tools for assessing and managing the competitiveness of enterprise.

STRATEGIC IMPERATIVES FOR DIGITISATION OF THE UKRAINIAN PHARMACEUTICAL INDUSTRY

2024-06-10T06:42:40+00:00

The purpose of the paper is to identify the strategic imperatives of the pharmaceutical industry in the context of the development of the digital economy. Inclusion of the pharmaceutical industry in the list of priority sectors of the economy will help attract state investment support for production and increase the number of jobs. This will help to prevent a collapse in the supply of medicines and medical devices to the healthcare system and ensure their uninterrupted production and supply to the end consumer. The population of Ukraine will have access to quality medicines and medical products. Methodology. The article presents an analysis of the indicators of the pharmaceutical industry for the period 2019-2023. These include the volume of import and export of pharmaceutical products, the structure of the main marketing organisations in the pharmaceutical market, leading drugs in terms of sales volume on the Ukrainian market, the structure of sales of "pharmacy basket" products, and the volume of hospital supplies in terms of funding sources. This paper analyses the main trends of digitisation in the pharmaceutical industry at the global level and in Ukraine in particular. A SWOT analysis was conducted to assess the development of the pharmaceutical industry in Ukraine. The analysis focused on identifying the key factors that contribute to the successful development of e-commerce in the pharmaceutical industry. Results. The publication identifies the main positive and negative manifestations of digitalisation of the pharmaceutical industry in Ukraine and the factors that hinder its development. Practical implications. Thus, the introduction of digitalisation tools in the Ukrainian pharmaceutical industry is an important step towards improving its competitiveness. The deployment of smart manufacturing systems makes it possible to produce medicines faster and more accurately. Such technological solutions can help to optimise the supply chain, which is important for the pharmaceutical industry, where the accuracy and speed of supply of medicines is critical. The use of digital technologies improves control over the safety of pharmaceutical products and increases production efficiency. Automation of business processes through the use of AI, VR, AR, cloud computing, big data, etc. can help reduce production costs and improve product quality. However, the implementation of digitalisation technologies in the pharmaceutical industry also requires significant investments and qualified personnel, which may temporarily reduce competitiveness due to higher prices for finished products.

PECULIARITIES OF THE INFLUENCE OF ECONOMIC SCIENCES ON THE FORMATION OF ADMINISTRATIVE AND LEGAL NOMENCLATURE

2024-06-10T06:42:40+00:00

The article is devoted to determining the peculiarities of the influence of economic sciences on the formation of the nomenclature of administrative law. It is found out that the nomenclature of modern administrative law develops under the influence of the results of other sciences and researches, among which the economic sciences take the first place. It has been established that the specialist literature does not consider the general tendencies of development of the nomenclature of administrative law under the influence of economic sciences. At the same time, administrative legislation always uses economic concepts in the texts of normative legal acts, otherwise it is impossible, firstly, to determine the scope of competence of the relevant authority and, secondly, to clarify the peculiarities of its functioning in the specific sphere of economic relations. It has been shown that in the last thirty years, in the nomenclature of administrative law: 1) some categories have remained unchanged; 2) some concepts have lost the status of categories and ceased to be used in scientific circulation; 3) new categories have appeared; 4) economic categories have become widely used. Thus, at the present stage of development of administrative law, economic sciences have a significant influence on the formation of its nomenclature. This process is characterised by the following positive results: 1) administrative law regulation and public administration in the economy take into account the achievements of economic sciences in order to increase the efficiency in the relevant field of both administrative law norms and the activities of public administration bodies; 2) the maximum satisfaction of economic interests and the exercise of economic rights of human beings in administrative law relations; 3) a real implementation of the human-centred concept in the relations between public administration bodies and private persons when it comes to the provision of public services in the field of economic activity; 4) a harmony between the achievements of economic sciences and administrative law sciences, which complement each other in a certain way.

CONCEPTUAL BASES OF STRATEGIC MANAGEMENT OF INTEGRATED ECONOMIC SUSTAINABILITY OF ENTREPRENEURIAL STRUCTURES IN CRISIS CONDITIONS

2024-06-10T06:42:40+00:00

Within the framework of the study of the parameters of the internal environment in relation to the level of economic sustainability, the article presents the main strategies aimed at increasing the level of integrated economic sustainability of an enterprise structure in the face of crisis situations and phenomena. These strategies include: the strategy of preserving the existing level of economic sustainability by ensuring the stability of business processes, the strategy of accelerated growth of the level of economic sustainability due to increased demand for the goods and services sold, the strategy of growth by using the "advantages" of the consequences of crisis phenomena, and a number of others. The article proves that the formation of integrated economic sustainability occurs through active interaction and mutual influence of management strategies and professional competences of economic behaviour of an entrepreneurial entity. Increasing the efficiency of this complementary organisational process contributes to increasing the level of sustainability and the ability to ensure stable and balanced functioning of the business structure in the face of crisis phenomena of a completely different nature and impact. Objective. A comprehensive study and further systematic development of the theory and methodology of strategic management of economic sustainability of business structures in the context of developing corporate strategies is timely and relevant. Methodology. The methodological basis of the study was formed by the provisions of the systemic approach and analysis, a synergistic approach to assessing the essence of sustainability as a separate scientific category, and a process approach in the context of developing methodological provisions for ensuring the integrated economic sustainability of business structures. Practical implications. The competencies of economic behaviour of business entities described and analysed above can be correlated both with the peculiarities of doing business in a stable market system and with the impact of crisis phenomena (by analogy with the first methodological approach to assessing the integrated economic sustainability of an enterprise structure). Value/Originality. The article identifies and characterises key directions of the state policy aimed at ensuring economic sustainability of entrepreneurial structures, including in the context of the current crisis.

AGRICULTURAL ENTERPRISE DEVELOPMENT STRATEGY AND ITS EFFICIENCY IN THE MODERN ECONOMIC CONDITIONS

2024-06-10T06:42:41+00:00

UKRAINE’S MONETARY POLICY UNDER MARTIAL LAW

2024-06-10T06:42:41+00:00

The relevance of the research is due to the change in the monetary policy regime of the National Bank of Ukraine (NBU), which consists in the transition from inflation targeting with a floating exchange rate to a fixed exchange rate as the nominal anchor of monetary policy under martial law. Such a plan to change the monetary policy regime was carefully calculated and outlined in the NBU's Monetary Policy Guidelines for the Duration of Martial Law. The timeliness and effectiveness of the NBU's monetary policy decisions enabled it to mitigate the impact of the military shock on the macro-financial stability of the national economy. The purpose of the article is to consider the theoretical and practical aspects of the NBU's monetary policy under martial law. Methodology. The study uses a systematic method of cognition to determine the sequence of application of monetary policy instruments to smooth out monetary shocks of the wartime period; an abstract-logical method to understand the future monetary policy strategy based on the abandonment of the fixed exchange rate regime and a gradual return to inflation targeting; and a statistical method to analyse the dynamics of monetary indicators of the national economy. Results. The paper presents the main principles of the NBU's monetary policy under martial law. The first shock from the war led to changes in the conduct of monetary policy and a shift to unconventional instruments of its regulation. The gradual adaptation of the economy to the new conditions determined the NBU's further steps to ease monetary policy and move to greater exchange rate flexibility. Practical implications. The practical significance of the research results is to assess the conditions for the transition from the key policy rate-based inflation targeting regime as the main monetary policy instrument to the use of foreign exchange interventions as the main operation in the foreign exchange market under martial law. Value / Originality. The originality of the article is due to the need to identify the prerequisites for the transition to a new monetary policy strategy in a wartime economy. Conclusions. The NBU's timely response to the negative phenomena associated with deteriorating inflation expectations, multiple exchange rates and pressure on international reserves helped prevent the development of a currency and financial crisis in Ukraine. Despite the active hostilities, the NBU is trying to find options that will allow it to conduct an effective monetary policy in the face of a full-scale invasion and unprecedented internal and external shocks. Internationally, Ukraine has exceeded expectations and the NBU has shown a high degree of responsibility, professionalism and creativity in the conduct of monetary policy. Increased confidence in the central bank is a valuable resource in times of martial law.