Three Seas Economic Journal

THE POWER OF INFORMATION: HOW BUSINESS INTELLIGENCE SHAPES A COMPANY'S ECONOMIC SUSTAINABILITY

Gia Zoidze — 2025-06-30

Relevance of the topic. Against the background of globalization and the rapid development of information technologies, the role of competitive intelligence in the strategic management of modern business is increasingly increasing. For organizations, general knowledge of the market is no longer enough - to ensure the effectiveness of decisions, an in-depth analysis of both competitors and various elements of the business environment is required. The expansion of the digital space has opened up new opportunities for obtaining information through open sources (OSINT), but at the same time it has also raised new ethical and legal challenges, which makes this topic particularly relevant for modern business practice. Aim and object of the research. The aim of the paper is to evaluate the modern practices of business intelligence, the methods of obtaining information from open and closed sources, their classification and efficiency. The object of the research is the methods used in the competitive intelligence process, their legal and ethical boundaries, as well as their impact on business decisions. Research methods. The paper uses descriptive and analytical research methods. The analysis was carried out based on international literature and expert assessments (e.g. Leonard Fuld's models), as well as practical examples. Information gathering methods are classified according to legality and ethics, which facilitates a comparative analysis of their effectiveness and risks. Practical significance. The paper indicates the need for systematic implementation of business intelligence in both large and medium-sized and small enterprises. The presence of an effective intelligence system not only increases the competitive position of the company, but also reduces strategic and operational risks, improves the speed of adaptation to the market and ensures the achievement of long-term plans. The need for training specialists as part of the national strategy is also emphasized, which will facilitate the legal and ethical use of intelligence tools in the modern Georgian business environment. Results. The study showed that despite the growing importance of open sources (which, according to experts, often provide 95–99% of the information needed for business intelligence), the highest strategic value is often found in semi-closed and difficult-to-access data. At the same time, some methods of information gathering — such as surveys of former employees, test purchases, detailed study of a similar product or pseudo-marketing research — are legal and effective, but on a tight leash in terms of ethical standards.

INSTITUTIONALIZING UKRAINE’S POST-WAR RECONSTRUCTION

Glib Aleksin — 2025-06-30

The devastation of war in Ukraine has triggered an urgent need for a comprehensive and sustained post-war recovery process. Yet, beyond rebuilding infrastructure and attracting foreign aid, the core challenge of recovery lies in institutionalization – the embedding of recovery efforts within resilient, accountable and inclusive governance frameworks. This research explores how institutionalizing recovery can serve not only as a mechanism for reconstruction, but as a foundation for reimagining Ukraine’s governance, state-society relations and long-term strategic direction. Drawing on interdisciplinary literature from post-war state-building, institutional economics and democratic governance, the paper outlines a conceptual model of institutionalized recovery that integrates legal reform, decentralization, public trust and strategic foresight. Paper emphasizes that successful reconstruction cannot be achieved through ad hoc projects or donor-driven initiatives alone; rather, it requires a systemic and deliberate effort to empower domestic institutions – both formal and informal – to lead, coordinate and adapt recovery strategies in response to evolving challenges. The analysis focuses on five interrelated dimensions: (1) the conceptual foundations of institutionalizing recovery in post-war settings; (2) the role of institutional resilience in enabling adaptive governance and citizen trust; (3) the design of core reforms, including the establishment of an autonomous national recovery coordination body and local capacity-building; (4) the centrality of civil society, transparency mechanisms and public participation in recovery oversight; and (5) the importance of balancing central and local government roles to ensure an inclusive and effective division of labor. Special attention is paid to Ukraine’s path toward Eurointegration and the opportunity to align recovery institutions with EU governance standards. The research draws on relevant international case studies, scholarly literature and the evolving Ukrainian context to argue that recovery must be deeply political and future-oriented, not merely technical. Environmental sustainability, digital innovation and protection against hybrid threats are also treated as essential components of institutional resilience. The paper concludes that institutionalizing recovery is Ukraine’s most strategic path toward rebuilding not only what has been destroyed, but also what was previously weak or dysfunctional. By embedding reconstruction within institutions that are transparent, participatory and adaptable, Ukraine can avoid the pitfalls of fragmented recovery and lay the groundwork for a democratic, secure and European future. Future research will focus on how to structure financial mechanisms for post-war recovery in alignment with Ukraine’s specific governance context.

QUADRUPLE HELIX IN POLICY DESIGN: RETHINKING INDUSTRIAL REVITALIZATION IN TRANSITIONAL ECONOMIES

Anton Andriienko — 2025-06-30

This article comprehensively examines the relevance and operationalization of the Quadruple Helix (QH) model as a transformative framework for designing robust industrial policy within transitional economies. The study focuses on integrating academia, industry, government, and civil society as co-equal stakeholders in innovation and economic governance. This is particularly pertinent given the systemic challenges inherent in post-socialist and post-crisis contexts, often characterized by profound institutional fragility, civic disengagement, and significant policy fragmentation. Traditional, top-down approaches to industrial revitalization have proven insufficient and unsustainable in such complex environments. The QH model offers a powerful normative and functional framework, offering a foundation for inclusive, democratic, and resilient policy co-creation processes that can genuinely address these underlying systemic weaknesses. The study employs a rigorous mixed-method qualitative approach. It begins with a systematic literature review of Quadruple Helix theory, exploring its conceptual evolution, theoretical underpinnings, and practical applications, including a comparative analysis of Triple versus Quadruple Helix governance structures. Building on this, the research constructs a novel conceptual framework centered on four critical governance functions: knowledge co-creation, institutional bridging, participatory legitimacy, and adaptive governance. This framework is subsequently tested and illustrated through three documented case studies: from Lithuania, Finland, and EU Interreg regions. These cases, drawing on diverse empirical evidence, provide rich insights into how QH mechanisms operate and translate into tangible policy outcomes across varied environments. The overarching goal of this article is to develop a practical, theoretically grounded, and empirically informed model for QH-based industrial policy specifically tailored for transitional settings. It seeks to demonstrate that genuine stakeholder co-creation, when appropriately institutionalized through clear legal mandates, robust intermediary platforms, and feedback-driven iterative governance processes, can effectively address deep-seated policy inertia, enhance public trust, and significantly bolster policy legitimacy. The findings clearly demonstrate that QH-informed approaches foster enhanced cross-sectoral coordination and resource mobilization, enabling critical place-based adaptability and promoting sustained, meaningful civic engagement. However, the research also highlights persistent challenges, including civic capacity gaps, the risk of symbolic participation, and resource limitations, particularly where enabling legal and institutional infrastructures are underdeveloped. In conclusion, the article firmly asserts that the Quadruple Helix model holds significant potential as a transformative governance logic for industrial revitalization. When thoughtfully adapted to the unique realities of transitional economies, it provides a robust foundation for policy design that is both deeply participatory and finely context-sensitive. The model moves beyond mere rhetorical inclusion of stakeholders, emphasizing the imperative need for systemic structures and processes that actively support long-term, democratic, and inclusive innovation. Policymakers are encouraged to embed QH principles through formal frameworks, dedicated funding, and iterative co-design practices to truly realize inclusive and sustainable industrial development that benefits all societal actors.

AI AND BANK’S OPERATIONAL RISK MANAGEMENT

Dmytro Bezshtanko — 2025-06-30

In modern conditions, the use of AI is an advantage for business. This allows you to free up additional human resources and direct them to other tasks, speed up operations, and move to new areas of development. At the same time, the use of AI leads to an increase in risks, cyber threats, costs, and the possibilities of minimizing risk using AI determine the relevance of this study. In this scientific work, the subject of research is the process of applying and using AI in the banking business and in the banking risk management. The topics specified for the study were applied standard scientific methods of analysis, synthesis, deduction, and induction, it is possible to determine the directions of using AI in the banking sector and identify the possibilities of using AI together with risk management tools. The main goal of the research is to identify the advantages and threats of using AI in the banking sector. Taking into account the clear regulation of banks' activities, the paper highlights risk management tools: creation and maintenance of a database of internal and external operational risk events, key operational risk indicators, operational risk self-assessment, scenario analysis, mathematical modelling, analysis of process maps, comparative analysis. Today, almost all bank operations can be performed based on AI or systems that use it. Examples of where such tools are used include financial monitoring, active or treasury operations, securitization, Chat-bots and social networks, remote identification and office management. At the same time, AI systems are also used to control the risks arising in these processes: for process control and risk management. Each of the above risk management tools can be based on AI systems, which opens up significant opportunities for control, risk minimization and the release of human resources. However, one should not forget about potential threats that can worsen the quality of risk management: lack of specialists, data fragmentation in banks, validation problems, the cost of connecting AI, imperfection of existing models, and the possibility of data loss. In conclusion, it is worth noting that the use of artificial intelligence, along with significant advantages for banks, generates numerous risks that can be minimized with the use of the same artificial intelligence. This situation indicates a transition to a new stage of banking risk management – the stage of cooperation with artificial intelligence.

FINANCIAL MECHANISM OF ELECTRONIC TRADING ON THE STOCK MARKET AND WAYS OF THEIR IMPROVEMENT

Yuliia Vladyka — 2025-06-30

The purpose explores the importance of financial mechanisms in the development of e-commerce in the context of technoglobalism. The main goal of the work is to analyze the impact of digital payment systems, blockchain, smart contracts, and artificial intelligence on the transformation of business processes in the field of e-commerce. The article examines current trends in the development of financial mechanisms and their impact on the formation of the global digital economy. It is noted that the development of such mechanisms contributes to increasing financial inclusion, expanding the population's access to financial services. Digital financial platforms open up opportunities for the small and medium-sized business community opportunities to participate in the global e-commerce market, bypassing the need to use traditional banking services. Metodology. The foundation of the study is based on the theoretical achievements of world economic science regarding the influence of financial mechanisms of technological innovations on the development of electronic commerce. Results. To solve the tasks set, various methods were used, in particular the historical-logical method, which allows analyzing the evolution of events and phenomena over time, system-functional approach - which helps to consider economic processes and relationships as a holistic system, as well as factor and structural analysis, which contribute to a detailed study of individual components of economic phenomena and their interaction, which is extremely important for understanding the dynamics of e-commerce in the context of technological change. Value. This stimulates the growth of the global digital economy and creates new prospects for businesses. Particular emphasis is placed on ensuring financial security, reducing transaction costs and strengthening trust between market participants.

RESULTS OF PREVIOUS POLICIES ON FOREIGN INVESTMENT PROMOTION IN UKRAINE IN LIGHT OF POST-WAR RECONSTRUCTION CHALLENGES

Vitalii Hramotniev — 2025-06-30

The purpose of this article is to analyze the evolution of investment promotion policies in Ukraine and to identify the results and lessons of previous state approaches in the context of the country’s future post-war recovery. The research methodology combines a historical-institutional analysis of legal frameworks and fiscal regimes introduced since the 1990s, as well as a comparative assessment of the effectiveness of various special legal regimes of economic activity. Special attention is paid to the legal, institutional, and strategic communication dimensions of foreign direct investment (FDI) policy. The results demonstrate that Ukraine’s early investment protection laws provided essential guarantees — such as safeguards against expropriation, repatriation of profits, and legal stability — but lacked strategic coherence and did not evolve into an integrated policy framework. The first generation of special regimes — free economic zones (FEZs) and territories of priority development (TPRs) — suffered from conceptual ambiguity, legal fragmentation, inconsistent incentives, and weak accountability. While they were designed to stimulate structural transformation at the regional level, their actual implementation was undermined by the absence of clear national strategies, regulatory instability, and corruption risks. The study highlights the relative advantages of more recent initiatives, such as industrial parks and the national-level framework introduced by the Law on Projects with Significant Investments (2020). These newer instruments prioritize infrastructural support and procedural transparency, rather than blanket fiscal benefits. They also introduce stricter eligibility criteria and contractual guarantees of legislative stability for up to 15 years. In light of Ukraine’s upcoming post-war reconstruction, the study emphasizes the need to focus future investment policy not on expanding fiscal incentives, but on ensuring legal stability, institutional reliability, and trust-based strategic communication. Practical implications. The findings provide guidance for a renewed FDI policy that avoids the inefficiencies of the past and contributes to a more resilient, transparent, and investor-oriented economic recovery. The proposed directions can inform both national strategies and local implementation frameworks. Originality. The article offers a structured synthesis of institutional lessons from past investment regimes in Ukraine and proposes key vectors of reform aimed at building long-term investor confidence in the post-war period through coherent, predictable, and credible governance mechanisms.

SOCIO-ECONOMIC ASSESSMENT OF HUMAN RESOURCE MANAGEMENT EFFECTIVENESS UNDER UNCERTAINTY

Mykhailo Dreichuk — 2025-06-30

The purpose of this paper is to develop a comprehensive conceptual framework for assessing the effectiveness of human resource management (HRM) under conditions of uncertainty. The study focuses on integrating socio-economic indicators into a structured evaluation model that reflects not only financial results but also social outcomes such as employee well-being, engagement, and adaptability. By addressing the limitations of traditional HRM evaluation methods, which often prioritize efficiency and cost control, the article proposes a more balanced and resilient approach suited for volatile environments. Methodology. The study adopts a conceptual and analytical approach, relying on an extensive review of contemporary academic literature and international standards for human capital reporting, including ISO 30414:2018. The authors synthesize findings from empirical and theoretical studies on HRM performance, high-commitment work systems, sustainable HRM, and human capital risk management. The research does not involve primary data collection or empirical testing. Instead, the framework is constructed on the basis of recognized academic principles and comparative analysis of existing evaluation models. The methodology also draws upon strategic management concepts, including dynamic capabilities and stakeholder theory, to ensure that the proposed framework is adaptive and aligned with organizational objectives and risk factors. Results. The main output of the research is a multi-dimensional analytical framework for evaluating HRM effectiveness under conditions of uncertainty. This framework incorporates both economic metrics (e.g., productivity, return on investment in human capital, turnover costs) and social indicators (e.g., employee satisfaction, stress levels, adaptability, organizational commitment). The evaluation process is structured into key stages: identification of uncertainty factors, goal alignment with stakeholders, selection and weighting of indicators, and feedback-driven adaptation. The framework is designed to be flexible, scalable, and applicable across different industries. It enables decision-makers to monitor HRM performance over time, adjust HR strategies proactively, and integrate human capital metrics into broader organizational risk assessments. Practical implications. The framework can serve as a practical tool for HR professionals and organizational leaders seeking to manage and evaluate HRM performance in unpredictable conditions such as war, crisis, recession, or digital transformation. It supports the design of HR dashboards, enhances human capital reporting, and fosters data-informed decisions that safeguard both employee welfare and long-term business goals. The article also opens a pathway for future empirical studies, particularly on how socio-economic indicators can be customized and weighted in sector-specific or country-specific settings. Value / originality. The originality of this research lies in its socio-economic approach to HRM effectiveness evaluation in uncertain environments. Unlike traditional models that isolate financial outcomes or internal process metrics, this framework acknowledges the interdependence of social and economic dimensions. It positions employees as key stakeholders and contributors to resilience, innovation, and sustainable performance. By proposing a balanced, human-centered framework, the article responds to global calls for responsible HRM and contributes to the advancement of strategic HRM practices suitable for dynamic and high-risk contexts, particularly in emerging economies.

DIGITALISATION OF HUMAN RESOURCE MANAGEMENT AS A FACTOR OF ENHANCING THE ECONOMIC RESILIENCE OF ENTERPRISES UNDER WARTIME CONDITIONS: ADAPTATION OF EUROPEAN PRACTICES

Anastasiia Zerkal — 2025-06-30

The purpose of the paper is to explore the transformation of human resource management (HRM) practices in the context of digitalisation, with a specific focus on European enterprises and the potential adaptation of these practices in Ukraine under wartime conditions. The study examines how digital tools, ranging from AI-powered recruitment platforms to integrated HR systems, have changed the operational landscape of HR departments and contributed to organizational resilience. Methodology. The research is based on a comparative analysis of secondary data, case studies, and recent literature on digital HRM tools implemented across European countries. A structured evaluation of selected platforms (e.g., SAP SuccessFactors, LinkedIn Talent Solutions, Oracle HCM) was conducted, focusing on their advantages, limitations, and applicability in crisis settings. The results highlight the strategic shift toward employee-centered digitalisation and reveal how large European enterprises have successfully leveraged digital HR tools to ensure continuity, engagement, and performance. These practices, however, face limitations in wartime Ukraine due to infrastructural constraints, workforce displacement, and legal misalignment. The paper identifies hybrid solutions combining global platforms with localized modules as the most promising approach for Ukrainian companies. Practical implications. The findings offer evidence-based recommendations for enterprises operating in volatile environments, particularly those in Ukraine, suggesting gradual digital adoption, integration with national systems, and employee-centered implementation strategies. Emphasis is placed on balancing technological innovation with psychological safety and adaptability of human capital. Value / originality. The paper contributes to the understanding of how digital HRM can be implemented in complex environments shaped by both digital transition and geopolitical disruption, offering original insight into adapting European practices to the Ukrainian context under martial law.

THE STREAMING REVOLUTION: A COMPREHENSIVE ANALYSIS OF GLOBAL TRENDS AND STRATEGIC ADAPTATIONS IN THE ENTERTAINMENT INDUSTRY

Karina Kapliar — 2025-06-30

Over the past decade, the streaming entertainment industry has undergone significant transformation, characterized by the shift from traditional media consumption to digital streaming platforms. This essay explores the implications of this "streaming revolution," analyzing its effects on content production, consumption, and distribution. It delves into the evolving dynamics of audience engagement, the role of technology, and the impact of regional market trends. As consumer behaviors shift in response to the convenience and accessibility of on-demand content, media companies face both challenges and opportunities. This report particularly focuses on the strategic adaptations undertaken by leading streaming providers such as Netflix and Disney Plus, assessing their operational models and competitive positioning within the fragmented global market. By applying PEST, SWOT, and Ansoff Matrix analyses, the essay navigates the complexities of the contemporary streaming landscape, revealing insight into the future trajectories of the industry amidst rapid technological advancements and changing viewer preferences.

ANALYSIS OF THE LEVEL OF INCLUSIVE DEVELOPMENT IN UKRAINIAN IT INDUSTRY

Victor Kloba — 2025-06-30

The research article analyzes the inclusive development of the IT industry in Ukraine. Inclusivity implies the availability of economic growth results for all citizens and taking into account the individual needs of citizens in the process of forming directions of economic development. In world practice, the Inclusive Development Index is calculated based on indicators characterizing economic growth. The IT industry in Ukraine is a promising sector of the economy, characterized by profitability, export orientation and rapid growth rates. The inclusive development of the IT industry depends on a significant number of factors, for example: the instability of the economic, political and security situation in Ukraine, as a result of a full-scale war, the world recession, the variability of legislation and tax policy. The development of the IT industry in Ukraine was studied through an assessment of the market for information equipment, services and technologies, and software. The largest number of business entities in the IT market is engaged in computer programming, consulting and related activities, and the number of such companies is growing every year. This gives grounds to argue that programming is a promising type of activity in Ukraine. A significant share in the structure of the IT sector belongs to companies engaged in the provision of information services, including data processing, posting information on websites and related activities, development and support of web portals and other information services. The IT industry in Ukraine is showing a growth trend, which is primarily confirmed by the growth in number of service providers and manufacturers of goods in this segment. Over the 10-year analyzed period, the number of providers of computer programming, consulting and related activities increased by 2.94 times, the number of computer game manufacturers increased by 1.78 times, the number of business entities providing information services increased by 2.98 times. The inclusiveness of information technologies for Ukrainian society was studied through an analysis of the: accessibility of the Internet for citizens, inclusiveness of state web services number of users of mobile operator services. The inclusiveness of state online resources continues to grow; by the end of 2023, 23% of official websites of state authorities reached a sufficient and high level of accessibility for people with hearing, vision, and musculoskeletal disorders. Inclusive development of the IT industry is an important component of the Digital Transformation Strategy of Ukraine, which aims to develop an inclusive, accessible and effective social sphere in Ukraine through the integration of digital technologies and innovations.

THE ROLE OF ARTIFICIAL INTELLIGENCE IN ECONOMIC TRANSFORMATION: FROM AUTOMATION TO THE DATA ECONOMY

Viktoriia Mykytas — 2025-06-30

The purpose of this paper is to explore the transformative role of artificial intelligence (AI) in shaping the structure and dynamics of modern economies. Particular attention is given to AI’s impact on labor markets, the evolution of new professions, and the development of human capital. As AI technologies continue to permeate production, services, and public administration, they are reshaping not only economic processes but also the very nature of work and professional identity. The primary objective of this research is to identify both the strategic opportunities enabled by AI integration and the key risks it poses, especially in terms of employment disruption, technological inequality, and ethical challenges. In doing so, the paper proposes frameworks for sustainable and inclusive adaptation to the AI-driven economy. Methodology. The study is based on a comprehensive literature review combined with the analysis of recent statistical data and forecasts from leading international organizations, such as the World Economic Forum, the World Bank, and the International Labor Organization. To capture the practical implications of AI transformation, comparative and sectoral case studies are employed, focusing on industries including manufacturing, logistics, finance, healthcare, and agriculture. These are supplemented by empirical indicators related to education, employment, and technological adoption. Results. The study finds that AI significantly accelerates automation, transforming both manual and cognitive labor by replacing repetitive tasks and supporting decision-making processes. This transition reduces the demand for low-skilled labor while increasing the demand for highly specialized professionals in AI development, data analysis, AI ethics, and cybersecurity. However, it also raises profound concerns related to job displacement, unequal access to retraining, data privacy, and algorithmic transparency. The development of human capital through lifelong learning, digital upskilling, and educational reform is identified as a core component of economic resilience in the AI era. Additionally, the emergence of remote and hybrid work models is reshaping employment practices and necessitating new regulatory frameworks. The paper emphasizes that successful integration of AI into economic systems requires a balanced approach that promotes innovation while safeguarding social cohesion. Governments, businesses, and educational institutions must collaborate to ensure that the benefits of AI are broadly shared and that societies remain adaptable in the face of accelerating technological change.

FOREIGN INVESTMENT AS A FACTOR OF ECONOMIC REVIVAL OF THE STATE

Nataliya Namliyeva — 2025-06-30

The article examines the current state of attracting foreign investment in recent years. The dynamics of foreign investment are presented, and monitoring of attracting foreign investment into the economy of Ukraine is carried out. The sectors of the national economy of Ukraine that attract the most foreign investment are characterized. The reasons that have a negative impact on the volume of their attraction are substantiated. The focus is on the key factors influencing the attraction of foreign investment, the investment field, and a favorable investment climate. Methodology. The sectoral structure of the distribution of foreign direct investment and their distribution by type of economic activity are studied. It is established that in terms of sectoral attractiveness, the priority areas for investment are industry and agriculture. The necessity of attracting foreign investment in modern conditions is substantiated, the main problems of foreign investment inflow are outlined and the main ways of solving them are proposed. The role of foreign investment in the economic growth of Ukraine is considered, factors that provide a positive impact on the investment climate and problems of forming a favorable investment environment are identified. Investments, including foreign ones, are not only a mechanism for development, but also a way of regulating the economy through capital transfers. Results. The purpose of the article is to analyze foreign direct investment as a factor of economic growth of the state. At the current stage of market development, foreign investments are the main source of obtaining the latest competitive technologies. At the same time, the chances of applying best practices in the field of obtaining new technologies and cash circulation during a protracted crisis are increasing. Practical implications. Therefore, among the problems that require immediate resolution, one of the first places is occupied by the problem of lack of investment resources in the Ukrainian economy and the creation of favorable conditions for their accumulation. Value / originality. It is worth noting that the processes of economic growth are determined by the volume and growth rates of investments, their structure and qualitative characteristics. It has been proven that for the full operation of enterprises and business structures there is a need to finance their current activities, introduce new technologies, insure existing risks, and develop trade and transport infrastructure.

CONCEPTUAL BASIS FOR THE CLASSIFICATION OF CREATIVE INDUSTRIES AND EMPIRICAL ANALYSIS OF THEIR DEVELOPMENT BASED ON TURNOVER DYNAMICS

Iryna Svyshchuk — 2025-06-30

The purpose of the paper is to provide the conceptual basis for the classification of creative industries and to conduct an empirical analysis of their development in Ukraine on the basis of sales volumes in 2010-2022. Methodology. The article provides a critical review of international classification approaches (DCMS, WIPO, UNESCO, UNCTAD) and proposes an author's classification model based on three parameters: the method of economic value creation, the form of the final product, and the type of interaction with the consumer. The empirical analysis is based on statistical data on product sales in eight groups of creative industries, grouped into four categories. The results of the study show significant structural shifts towards digital and technology-oriented sectors. In particular, digital industries showed the highest compound annual growth rate (CAGR – 163.55%), while traditional creative industries remained relatively stable or showed slowing growth rates. This indicates a change in consumer priorities and the growing role of digital platforms, IT solutions and multimedia content in the structure of the creative economy. Practical implications. The proposed classification model can be used for the purposes of strategic planning, improving public policy to support the creative sector and building a modern statistical accounting system. It makes it possible to identify sectors with high growth potential and to increase the efficiency of management decisions in this area. Value / originality. The article offers an authorial approach to the classification of creative industries, taking into account the modern challenges of the digital economy, and combines it with a quantitative analysis of sales volumes. The results obtained provide an analytical basis for further research and application in the design of innovative economic policies.