LEGAL REGULATION OF ADVERTISING IN THE RADIO BROADCASTING SPHERE

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Published: Jun 27, 2018

  Julia Volodina

Abstract

In the study a detailed analysis has been conducted of the legal framework of Latvian Republic that regulates the production and distribution of advertising of certain types of goods. The study has identi-  ed legal problems of regulating such advertising in radio broadcasting, as an important social-economic issue, and an analysis has been conducted of Latvian legal regulations, that regulate public relations closely related to this issue. As a result of the study, certain proposals are made, for introducing changes to the existing legislation, aimed at solving the problems that were identi ed.

How to Cite

Volodina, J. (2018). LEGAL REGULATION OF ADVERTISING IN THE RADIO BROADCASTING SPHERE. Baltic Journal of Legal and Social Sciences, (4), 52-62. Retrieved from http://baltijapublishing.lv/index.php/bjlss/article/view/1413
Article views: 53 | PDF Downloads: 39

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Keywords

legal regulation of advertising activities, advertising on radio, special regulations of advertising legislation, alcohol advertising, medication advertising, political advertising

References
1. Advertising law (adopted 20.12.1999)// The Latvian Herald - 2000, 10th January, Rapporteur. - 2000, 10th February.
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3. Law “Handling of Alcoholic Beverages” (Adopted 22.04.2004)// The Latvian Herald – 2004, 1st May, Rapporteur. – 2004, 29th April.
4. Selling of alcohol at night will be restricted (http://nra.lv/latvija/riga/129731-ierobezos-alkohola-apriti-nakti.htm).
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6. Amendments to prohibit the advertising of alcohol on television have been developed (http://www.ratv.lv/rus/news/6138.html).
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8. Advertising of medication (http://www.e-reading.club/chapter.php/68666/12/Svetlakova_-_Reklama,_kotoraya_vas_ubivaet.html).
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Issue
No. 4 (2016): Baltic Journal of Legal and Social Sciences