SPECIFICITY OF THE PRINT MEDIAMARKET OF UKRAINE IN THE CONTEXT OF THE GENERAL STATE OF THE MEDIA ECONOMY (2000 – JULY 2022)
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Published:
Oct 17, 2024
Abstract
In scientific research, an analysis of the state of the media market in Ukraine, in particular the print media market of the last twenty years, was carried out. Crisis periods of media development are singled out, in particular, special attention is paid to the COVID-19 pandemic and the period of modernity that the state is experiencing since February 24, 2022 – the full-scale invasion of Russia into Ukraine. The war caused a new configuration of the mass media market of Ukraine. In addition to the catalysts of sharp changes in the print media market of Ukraine, the specifics of the general state of the media market, factors that significantly affect the development trends of the general media market have been identified: digitization, destruction of logistics, periodicals, the outflow of advertisers from traditional media, rising prices for raw materials, lack of consumer culture subscription information because there is a free alternative. The format of work of the Ukrainian media in the first three months of the war is characterized by certain features: 24/7 working mode, psychological pressure, change of media product, change of business model of newsrooms, change of content, change of message to audience, change of funding sources.
How to Cite
Hotsur, O. (2024). SPECIFICITY OF THE PRINT MEDIAMARKET OF UKRAINE IN THE CONTEXT OF THE GENERAL STATE OF THE MEDIA ECONOMY (2000 – JULY 2022). Baltic Journal of Legal and Social Sciences, (3), 160-170. https://doi.org/10.30525/2592-8813-2024-3-16
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Keywords
media market, printed publications, digitalization, social networks, advertisers, business models
References
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2. Book Chamber of Ukraine (2021). Issue of newspapers in Ukraine (1991–2020). Book Chamber of Ukraine. Retrieved from http://surl.li/kpoeqf [in English].
3. Book Chamber of Ukraine (2021). Publication of newspapers in Ukraine in 1991–2021. Book Chamber of Ukraine. Retrieved from http://surl.li/nhlcon [in English].
4. Dankova N. (2022). Yak vyzhyvaiut hazety ta zhurnaly pid chas viiny. Sim istorii z riznykh kutochkiv Ukrainy [How newspapers and magazines survive during the war. Seven stories from different parts of Ukraine]. Detector Media. Retrieved from http://surl.li/qxmquv [in Ukrainian].
5. «Pro rishennia Rady natsionalnoi bezpeky i oborony Ukrainy vid 18 bereznia 2022 roku (2022, March, 19). «Shchodo realizatsii yedynoi informatsiinoi polityky v umovakh voiennoho stanu» [Decree of the President of Ukpaina No. 152/2022 "On the decision of the National Security and Defense Council of Ukraine of March 18, 2022 "Regarding the implementation of a unified information policy under martial law"]. Ofitsiine onlain-predstavnytstvo Prezydenta Ukrainy – Official online representation of the President of Ukraine.Retrieved from http://surl.li/fzoioj1522022-41761 [in Ukrainian].
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7. Harmatiy, O. & Onufriv, S. (2021). Sotsialni merezhi yak dzherelo informatsii v roboti zhurnalista [Social networks as a source of information in the work of a journalist]. Visnyk NU «Lvivska politekhnika »: zhurnalistyka – Bulletin of the Lviv Polytechnic National University: journalism. No. 2 (2), 45–52. doi: 10.23939/sjs2021.02.045 [in Ukrainian].
8. Imarc Group (2021, January, 8). Print Media Global Market Report 2021? Imarc Group. Retrieved from http://surl.li/sobtcs. [in English].
9. Instytut demokratii imeni Pylypa Orlyka (2022, August, 22). Monitorynhovyi zvit za serpen 2022 – Lvivska obl. [Monitoring report for August 2022 – Lviv region] Instytut demokratii imeni Pylypa Orlyka – Institute of Democracy named after Pylypa Orlyka. Retrieved from http://surl.li/aocbzq [in Ukrainian].
10. Instytut demokratii im. Pylypa Orlyka (2022, August, 23). Monitorynhovyi zvit za serpen 2022 r. – Sumska obl. [Monitoring report for August 2022 – Sumy region]. Instytut demokratii imeni Pylypa Orlyka – Institute of Democracy named after Pylypa Orlyka. Retrieved from https://idpo.org.ua/reports [in Ukrainian].
11. Ishchenko, N. (2018, March, 23). How to save the Ukrainian media? Den. Retrieved from http://surl.li/agidsv [in English].
12. Komarova, O. (2018, October, 23). Chomu ukrainski ZMI ne mozhut prypynyty vykhodyty rosiiskoiu: arhumenty ta propozytsii [Why Ukrainian media cannot stop publishing in Russian: arguments and proposals]. Radio Svoboda. Retrieved from http://surl.li/wbuhgs [in Ukrainian].
13. Kovalevskyi, V. (2009). Suchasnyi stan i tendentsii rozvytku mediasfery Ukrainy [Current state and trends in the media sphere of Ukraine]. Political management – Politychnyi menedzhment. 5 (38), 109–119. [in Ukrainian].
14. Kovinko, O. & Pavliuk, N. (2016). Suchasnyi stan ta perspektyvy rynku drukovanoi reklamy v Ukraini [The current state and prospects of the print advertising market in Ukraine]. Economy and society – Ekonomika i suspilstvo, 3, 210–213. [in Ukrainian].
15. Kundirenko, G. (2011, February, 11). Chy vytisnyt Internet drukovani ZMI? [Will the Internet displace the print media?]. BBC NEWS Ukraine. Retrieved from http://surl.li/vvotfm [in Ukrainian].
16. News of Zhytomyr (2019, August, 20). Drukovani ZMI v Ukraini: provalnyi sezon, yakyi ne zakinchuietsia [Print media in Ukraine: a failed season that does not end]. News of Zhytomyr. Retrieved from http://surl.li/rdwith [in Ukrainian].
17. OPORA (2022, June, 1). Mediaspozhyvannia ukraintsiv v umovakh povnomasshtabnoi viiny [Media consumption of Ukrainians in conditions of full-scale war]. OPORA survey. Retrieved from http://surl.li/anfkal [in Ukrainian].
18. Ostapa, S. (2022, April, 5). Oleksiy Pogorelov: Naibilshymy problemamy hazet pid chas viiny buly papir i dostavka [Oleksiy Pogorelov: The biggest problems of newspapers during the war were paper and delivery]. Detektor Media. Retrieved from http://surl.li/xspugd [in Ukrainian].
19. Shafer, J. (2016, October, 1). What If the Newspaper Industry Made a Colossal Mistake? Politico Magazine. Retrieved from http://surl.li/rquxcz [in English].
20. Sheresheva, M., Skakovskaya, L. & Bryzgalova, E. (2021). The Print Media Convergence: Overall Trends and the COVID-19 Pandemic Impact. J. Risk Financial Manag, 14(8), 364. [in English].
21. Sjøvaag, H. & Owren, T. (2021). Risk perception in newspaper chains: Threats, uncertainties and corporate boundary work. Journalism, 18, 34-64. [in English].
22. Skliarevska, H. (2021, October, 7). Doslidzhennia Thomson Reuters: Sotsialni merezhi ta poshukovi systemy – naipopuliarnishi dzherela informatsii v Ukraini [Thomson Reuters research: Social networks and search engines are the most popular sources of information in Ukraine]. Media Detector. Retrieved from http://surl.li/tsdayf [in Ukrainian].
23. Vypusk drukovanykh ZMI v Ukraini u 2020 rotsi (2021, March, 29) [Issue of print media in Ukraine in 2020]. State Committee for Television and Radio Broadcasting of Ukraine – Derzhavnyi komitet telebachennia i radiomovlennia Ukrainy. Retrieved from http://surl.li/brokek [in Ukrainian].
24. Lowrey W. & Gade J. P. (2011). Changing the News The Forces Shaping Journalism in Uncertain Times, Taylor & Francis, 321. Retrieved from http://surl.li/gqjlua [in English].
25. Ukrinform (2022, April, 28). Ukrposhta zapochatkuvala pershu peredplatu hazet i zhurnaliv u roky viiny [Ukrposhta started the first subscription to newspapers and magazines during the war], Ukrinform. Retrieved from http://surl.li/ixfjgq [in Ukrainian].
26. Verstyuk, I. (2019, December, 1). Maibutnie drukovanykh ZMI – prodavaty sens chytacham [The future of print media – to sell meaning to readers]. The Lede. Retrieved from http://surl.li/gmmnbb [in Ukrainian].
27. Walker, M., & Matsa, K. (2021, September, 20). News Consumption Across Social Media in 2021? Pew Research Center. Retrieved from http://surl.li/vtumtx [in English].