ART DECO IN THE GRAPHICS OF UKRAINIAN PERIODICALS OF LVIV AND EUROPE IN THE INTERWAR PERIOD OF THE 20TH CENTURY: ZOOMORPHIC MOTIFS

Abstract

The article provides a typology of zoomorphic motifs in the graphics of Ukrainian periodicals published in Lviv during the interwar period and analyzes their common and distinctive features in comparison with magazine covers and advertising graphics of French and other European periodicals within the stylistic framework of Art Deco. It has been established that compositions dominated by zoomorphic motifs are characterized by asymmetry, diagonal directions, and dynamic movement, in contrast to static and symmetrical compositions in which floromorphic motifs prevail. The study reveals the significance of stylization techniques in shaping the aesthetic and emotional expressiveness of periodical graphics. This article elucidates the specific characteristics of engaging anthropomorphism and zoomorphism within an anthropocentric context through artistic techniques and figurative means in graphic. It is substantiated that the professional and structured application of compositional tools, pictorial techniques, and stylistic innovations contributed to the creation of a new artistic image grounded in national traditions, distinguished by new aesthetic value and capable of generating new emotional responses in the viewer. The research demonstrates that during the interwar period Ukrainian graphic art experienced a significant rise due to the activities of scholarly societies, public organizations, clergy, and cultural figures. In particular, the active engagement of the Lviv artistic milieu facilitated the integration of ethnic tradition into everyday visual culture through the aesthetics of periodical graphics. Owing to their contribution, the graphics of interwar Ukrainian magazines and newspapers, marked by national and modern features, became an important factor of cultural expression and the formation of visual identity of the era.