COMPARATIVE ANALYSIS OF MULTIMODALITY IN BRITISH TABLOID AND BROADSHEET NEWSPAPERS
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Abstract
The present study examines multimodal strategies in British tabloid and broadsheet newspapers within contemporary media discourse. It focuses on the interaction of verbal and visual semiotic resources in British journalism and their role in pragmatic influence, ideological framing, and stylistic organization of news texts. The empirical corpus includes 120 articles published between 2023 and 2024 in The Guardian, The Times, The Daily Telegraph, Daily Mail, and The Sun (24 articles from each newspaper). The study applies multimodal discourse analysis, stylistic analysis, and qualitative content analysis. The research explores the communicative functions of photographs, headlines, typography, color schemes, page layout, infographics, and digital interactive elements in constructing readers’ perception and emotional engagement. The findings demonstrate that tabloids prioritize emotionally intensive and visually dominant strategies, while broadsheets employ analytical, information-oriented multimodality. The results confirm that multimodality functions as a key mechanism of persuasion and ideological representation in contemporary British journalism.
How to Cite
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British newspapers, broadsheet press, media discourse, multimodality, pragmatics, tabloid press, visual communication.
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