REMOTE EMPLOYMENT: A SHORT-TERM STRATEGY FOR ADAPTING TO THE CRISIS OR THE NEW REALITY OF HUMAN RESOURCE MANAGEMENT

Abstract

The purpose of the article is to explore the use of remote employment as a short-term adaptation strategy for the enterprise in times of crisis and as a long-term strategy for human resource management in the future. The subject of the study is new strategies in human resource management, which began to be widely used during the COVID-19 pandemic. The main focus of the article is on remote employment. Its spread is studied, on the one hand, as an opportunity for companies to adapt to crisis phenomena in the short term, on the other hand, as a long-term strategy in human resource management, which will become a new reality in the management process. Methodology. This article uses a comprehensive approach using the component method and multivariate correlation to analyze the results of public opinion surveys on the introduction of remote employment as a human resource management strategy in an unstable environment and to examine the likelihood of digitalization of labor. Results. An analytical assessment of sociological research on the introduction of remote employment as a strategy for human resource management in conditions of instability was carried out and trends were identified, the main ones for different countries. The probability of digitalization of labor and the use of remote employment for workers with different educational and qualification levels and different professional groups were investigated. The effectiveness of the introduction of new flexible forms of employment and adaptation to remote employment in enterprises was analyzed. It has been proven that the effectiveness and sustainability of the positive results achieved can be maintained with the clear planning of work processes in the enterprise. The practical implications of this study are the optimization of a set of human resource management strategies and remote employment in particular, as well as a radical revision of the format of the work organization. This study was performed as part of the research work of the Department of Finance and Economics of Borys Hrinchenko Kyiv University (№ 0118U001561) on the topic: "Development of the economy of Kyiv in terms of European integration".