MARKET AND ADMINISTRATIVE REGULATORS OF HEALTH AND WELLNESS TOURISM MARKET IN UKRAINE
##plugins.themes.bootstrap3.article.main##
##plugins.themes.bootstrap3.article.sidebar##
Abstract
The purpose of the article is to analyze the segments and specific factors of the development of health (medical), rehabilitation, wellness and recreational types of tourism in Ukraine and the demand for their services. The authors studied the health status of the population of Ukraine during 2015-2021, as well as indicators of morbidity among the population, which allowed to conclude about the society's need for the services of sanatoriums and resorts. Methodology. Theoretical and methodological basis of this study are the provisions of economic theory, which are presented in the fundamental works of domestic and foreign scientists on market and administrative regulators of the market of recreational tourism in Ukraine. Results. The article examines the current state of the transport infrastructure, information and communication technologies, standards of medical and health tourism services that contribute to the competitiveness of the national market of health (medical), wellness and recreational tourism. Calculations were made on the basis of official statistical data on the number of tourist flows in Ukraine by purpose of trips organized by domestic tour operators and travel agents. On the basis of these data the authors identified trends in realized demand for health and wellness (medical) services of travelers in health and recreational tours to foreign countries, where their funds go not only to health facilities, but also to the foreign tourism industry as a whole. The authors analyzed the trends in the number of sanatoriums and health resorts in Ukraine during 1990-2017, which showed a significant decrease in their number, and identified the reasons for this trend. The authors investigated the legal basis for the administrative regulation of the market of health (medical) tourism in Ukraine, namely the powers of state administration of the central executive authorities, local state administrations, executive bodies of local self-government in the field of tourism. Practical implications. Also, the typical international models of public administration in the development of tourism and resorts have been studied and determined that in the context of market reforms of the Ukrainian economy, a model for the formation of the state institution of tourism management and the emergence of this model in the country has been investigated. The article also focuses on the process of privatization of health resorts located or created in the territories of resorts of local importance and using the natural healing resources of these territories. Value/originality. It would be advisable to coordinate the activities of different levels of administration in the development of regional health tourism in order to rationally and efficiently use regional resources and eventually achieve a synergistic effect.
How to Cite
##plugins.themes.bootstrap3.article.details##
public administration, health and wellness tourism, regulators, market, development,, health resort facilities, strategy
Land Code of Ukraine. Bulletin of the Verkhovna Rada of Ukraine, 2002, № 3–4. Available at: https://zakon.rada.gov.ua/laws/show/2768-14#Text
The order of creation and maintenance of the State Cadastre of Natural Territories of Resorts: Resolution of the Cabinet of Ministers of Ukraine dated May 23, 2001 № 562. Available at: http://zakon0.rada.gov.ua/laws/show/562-2001
On approval of the lists of health care institutions, medical positions, positions of pharmacists, positions of specialists with pharmaceutical education (assistant pharmacists), positions of health professionals, positions of health specialists and positions of professionals with higher non-medical education in health care institutions. Order of the Ministry of Health of Ukraine dated October 28, 2002 № 385. Available at: https://zakon.rada.gov.ua/laws/show/z0892-02#Text
On approval of the Regulations on Privatization of Communal Property of the Kharkiv territorial community. Decision of the session of the Kharkiv City Council of the 7th convocation dated November 8, 2018. Available at: http://kharkiv.rocks
On resorts: Law of Ukraine. Bulletin of the Verkhovna Rada of Ukraine. 2000. № 50. Article 435. Available at: https://zakon.rada.gov.ua/laws/show/2026-14#Text
On local self-government: Law of Ukraine of 21.05.1997 № 280/97-ВР. Available at: https://kodeksy.com.ua/pro_mistseve_samovryaduvannya_v_ukraini.htm
On privatization of state property: Law of Ukraine. Resolution of the Verkhovna Rada of Ukraine of 04.03.92 № 2164-XII. Available at: https://www.spfu.gov.ua
On approval of the Strategy for the Development of Tourism and Resorts for the period up to 2026: Order of the Cabinet of Ministers of Ukraine dated 16.03.2017 № 168-р. Available at: http://zakon.rada.gov.ua/laws/show/168-2017-р
On tourism: Law of Ukraine of 15.09.1995 №324/95-ВР. Bulletin of the Verkhovna Rada of Ukraine. 1995. № 31. P. 241–242.
Standards (clinical protocols) of sanatorium treatment. State Institution "Ukrainian Research Institute of Medical Rehabilitation and Balneology of the Ministry of Health of Ukraine" Official website (test version). Available at: https://kurort.gov.ua
Brusiltseva, H. М. (2015). Features of strategic management of the development of health and wellness tourism at the regional level. Efficient economy. № 11. Available at: http://www.economy.nayka.com.ua
Halachenko, О. О. (2016). Regional policy of developing health resort services: theoretical aspect. Socio-economic problems of the modern period of Ukraine, 6, 64–66. Available at: http://nbuv.gov.ua/UJRN/sepspu_2016_6_15
Humeniuk, V. V. (2016). State regulation of the resort and recreational sphere. Kyiv: Kyiv National University of Trade and Economics. Available at: https://knute.edu.ua›file
Hnedyk, Ye. S. (2019). Means of regulatory state influence in the field of medical tourism. Entrepreneurship, economy and law, 3, 80–86. Available at: http://www.pgp-journal.kiev.ua/archive/2019/3/16.pdf
Kureda, N. M., & Yukhnovska, Yu. О. (2018). Components and levels of development management of health and wellness tourism in Ukraine. Infrastructure of the market. Issue 19. Available at: http://www.market-infr.od.ua›19_2018_ukr
Mezentseva, N. І., Batychenko, S. P., & Мezentsev, K. V. (2018). Morbidity and health quality of the population in Ukraine: socio-geographical dimension. Kyiv: Print-Service.
Official website of the State Statistics Service of Ukraine. Household costs and resources. Available at: http://www.ukrstat.gov.ua
Official website of the State Statistics Service of Ukraine. Тourism. Available at: http://www.ukrstat.gov.ua
Official website of the State Statistics Service of Ukraine. Тourism in Ukraine. Available at: http://www.ukrstat.gov.ua
Official website of Odessa Regional State Administration. Healthcare department. Available at: https://oda.odessa.gov.ua
Official website of Zaporizhia Regional State Administration. Healthcare department. Available at: https://www.zoda.gov.ua
Samoilova, І. І. (2018). State policy on regulating the development of health and wellness tourism in Ukraine. Public administration: improvement and development. № 12. Available at: http://www.dy.nayka.com.ua/?op=1&z=1356
Subota, М. V. (2014). Organization and regulation of resort activities in Ukraine. Economics and management, 1, 97–102. Available at: http://nbuv.gov.ua/UJRN/econupr_2014_1_19
Trehubov, О. S. (2013). Improving the organizational and managerial mechanisms of tourism enterprises. Efficient economy. Available at: www.economy.nayka.com.ua
Kholiavka, V. Z., Leshko, Kh. S., Mochulska, О. М., & Kukhtii, А. О. (2019). Contemporary aspects, factors of influence and prospects of development of medical, health and wellness tourism in Ukraine. Bulletin of Social Hygiene and Health Care Organization of Ukraine, 1 (79), 25–33. Available at: https://ojs.tdmu.edu.ua›article›download
Shatska, Z. Ia., & Bylinina, V. І. (2019). Strategic directions of medical tourism development in Ukraine in the context of using the recreational potential of the Carpathian region. Economy and the state, 10, 87–92. Available at: http://www.economy.in.ua
Shkola, I. M. (2003). Management of the tourism industry: textbook. Chernivtsi: Chernivtsi Institute of Trade and Economics of Kyiv National University of Trade and Economics, 662 p.
Birader, T. G., & Öztüren, A. (2019). Motivators and Perceptions of Island Residents towards Medical Tourism in Mainland. Journal of Tourism and Services, 10(19), 164–176.
Čabinová, V., Gallo, P., Pártlová, P., Dobrovič, J., & Stoch, M. (2021). Evaluating Business Performance and Efficiency in the Medical Tourism: A Multi-criteria Approach. Journal of Tourism and Services, 22(12), 198–221.
Cheng, M., & Edwards, D. (2019). A comparative automated content analysis approach on the review of the sharing discourse in tourism and hospitality. Current Issues in Tourism, 22(1), 35–49.
Golovkova, L. S., & Yuhnovska, Y. O. (2019). The development of the tourist sphere of Ukraine and Zaporizhzha region based on the cluster approach. Journal of Geology, Geography and Geoecology, 28(4), 640–648.
Halaskova, M, Halaskova, R., Gavurova, B., & Kubak, M. (2021). Fiscal Decentralisation of Services: The Case of the Local Public Sector in European Countries. Journal of Tourism and Services, 23(12), 26–43.
Hrynokh, N. V., Dmytruk, V. I., Diachenko, L. A., & Kniazevych, A. O. (2019). Social and economic aspects of cross-border cooperation of Ukraine and Poland in the field of tourism. Journal of Geology, Geography and Geoecology, 28(3), 432–444.
Ilkevich, S. V. (2018). Managerial perspectives and effects of sustainable tourism from strategic management perspectives. Strategic decisions and risk management, 3, 132–139. DOI: https://doi.org/10.17747/2078-8886-2018-3-132-139
Košíková, M., & Loumová, V. (2019). Spa Economy, Wellness Tourism, Thermal/Mineral Springs – analýza rozdielov a postavenie kúpeľníctva a kúpeľného cestovného ruchu vo svetovom ponímaní. Ekomická aktivita turizmu: Nekonferenčný zborník príspevkov, Prešov, Slovak Republic.
Nazarova, K. O., Hordopolov, V. Yu., Sakhno, S. V., Nezhyva, M. O., & Furman, T. Yu. (2019). Audit in ensuring the effectiveness of tourism management. Journ. Geol. Geograph. Geoecology, 29 (4), 755–764.
Rokni, L., Turgay, A., & Park, S. H. (2017). Barriers of developing medical tourism in a destination: A case of South Korea. Iranian Journal of Public Health, 46(7), 930.
Ruchi Badola, Syed Ainul Hussain, Pariva Dobriyal, Upma Manral, & Amanat Kaur Gill (2018). Institutional arrangements for managing tourism in the Indian Himalayan protected areas. Tourism Management, 66, 1–12.
Saravana Kumar G., & Geetha Soni N. (2020). Assessment of Customer Satisfaction of Domestic Tourists in Resorts. International Journal of Hospitality and Tourism Systems, 13(1), 52–60. Available at: http://www.publishingindia.com/ijhts/24/assessment-of-customer-satisfaction-of-domestic-tourists-in-resorts/834/5802/
Štefko, R., Jenčová, S., & Vašaničová, P. (2020). The Slovak Spa Industry and Spa Companies: Financial and Economic Situation. Journal of Tourism and Services, 20(11), 28–43.
Suess, C., Baloglu, S., & Busser, J. A. (2018). Perceived impacts of medical tourism development on community wellbeing. Tourism Management, 69, 232–245.
Vinay Chauhan, & Jasvinder Singh (2017). A Enterprise Resource Planning Systems for Service Performance in Tourism and Hospitality Industry. International Journal of Hospitality and Tourism Systems, 10(1), 57–62.