MACROECONOMIC ASPECTS OF COMPETITIVENESS

Abstract

In the process of globalization of world economic processes, the role of individual national economies increases, comparative advantages of the development of a country are formed, and their competitiveness is ensured. That is why it is worth emphasizing the importance of increasing the competitiveness of each individual country, based on its internal capacity. In a broad aspect, the competitiveness of the national economy is perceived as the ability of the country to ensure the balance of its external proportions and to avoid those constraints imposed by the foreign economic sphere, to self-organizing the improvement of their world economic ties. The competitiveness of the economy at the macro level is associated with the duration of the cycle of reproduction of the main productive assets and, accordingly, the jobs, productive forces of society and determined by the overall economic efficiency of investment. The criteria of competitiveness of the national economy are the growth of social productivity of labor, increase of social and economic efficiency of production and standard of living of the population. The competitiveness of the national economy determines sustainable socio-economic development of the country, as well as sustainable development predetermines the competitiveness of not only the country, but also all its levels. Scientific results are obtained using special methods of research of economic objects and phenomena, that is, based on the correlation and regressive, comparative analysis (establishing the relationship between the indicator factor), as well as economic modeling. Findings. Generalizing analysis and the importance of the macroeconomic aspect of competitiveness were used in the research paper, which will allow to better respond to the economic situation, in accordance with the trends of the “green” transformation of the economy; which in turn will solve important problems of the development and implementation of its economic development strategy based on the principles of sustainable development and, accordingly, with the trends of the “green” transformation of the economy. The practical significance of this research paper is that the resulting conclusion and generalizations will help the state, regional government, local self-government, as well as enterprises, solve important problems of developing and implementing their economic development strategies based on the principles of sustainable development and, accordingly, along with the trends of the “green” transformation of the economy. Value. In terms of a crisis of competitiveness, the advantages are primarily obtained not through improving the quality of products, but through reducing costs. Thus, one of the goals of the Ukrainian economy at the present stage is to become competitive and maximize the usage of its macroeconomic aspect.