RESEARCH OF THE ENTERPRISE PROFITABILITY STRATEGY

Gennady Shvachych, Elena Kholod

Abstract


The article focuses on such indicators as profit and profitability, reflecting the economic efficiency of an enterprise, its financial condition, and the problems of its economic development. The subject of the research is to analyse the profitability of an enterprise and validate the strategy of the enterprise’s efficiency increasing. The methodology of the research is based on an analysis of the enterprise efficiency characteristics in general, the profitability of different areas of production. For this purpose, in the economic analysis, in particular, there were used profitability indicators. In this case, profitability is the most generalized, qualitative indicator of the economic efficiency of an entity’s activity, which allows comparing the amount of profit with the value of the means, by which it was obtained. The purpose of the research is to analyse the production activity of OJSC “NmTZ” and to develop proposals for improving its production efficiency; study ways of production development; research factors that delay the growth process of pipe products production; identify the profitability growth factors of the enterprise that allow increasing competitiveness indicators in the pipe market. Practical application. The enterprise’s priority directions of activity aimed at improving the technique and technology on the basis of modern scientific developments in order to reduce energy and material consumption, as well as to improve the quality of pipe products are shown. The key ways of increasing profit and profitability are indicated. Factors of the income increase, which allow the enterprise to carry out its activities more successfully, are revealed.

Keywords


profit, profitability, enterprise, economic efficiency, market, competitiveness.

Full Text:

PDF

References


Andriichuk, V. H. (2014). Problemni aspekty rehulyuvannya funktsionuvannya ahropromyslovykh kompaniy [Problematic aspects of regulation of the functioning of agro-industrial companies]. Ekonomika APK [Economy of agro-industrial complex], no. 2, pp. 5–21 (In Ukrainian).

Balabanov, I. T. (2007). Finansovyy analiz i planirovaniye khozyaystvuyushchego subyekta [Financial analysis and planning of an economic entity]. Moscow, Finansy i statistika, 206 p. (In Russian).

Blank, I. A. (2007). Upravleniye pribylyu [Profit management]. Kyiv, Nika-Tsentr, 768 p. (In Russian).

Bondar, N. M. (2014). Pro kryteriyi efektyvnosti mekhanizmu derzhavno-pryvatnoho partnerstva [On the criteria of the effectiveness of the mechanism of public-private partnership] Upravlinnya proektamy, systemnyy analiz i lohistyka [Project Management, System Analysis and Logistics], issue 13, p. 244–260 (In Ukrainian).

Hetman, O. O., & Shapoval, V. M. (2010). Ekonomika pidpryyemstva [Economy of the enterprise]. Kyiv, Tsentr uchbovoyi literatury, 488 p. (In Ukrainian).

Krylov, E. I., & Vlasova, V. M., & Zhuravkova, I. V. (2006). Analiz finansovykh rezultatov, rentabelnosti i sebestoimosti produktsii. [Analysis of financial results, profitability and cost of production]. Moscow, Finansy i statistika, 272 p. (In Russian).

Melnyk, L. L. (2013). Naukovi zasady prybutkovosti ahropidpryyemstv ta yiyi derzhavna pidtrymka [Scientific principles of profitability of agro enterprises and its state support]. Investytsiyi: praktyka ta dosvid [Investments: practice and experience], no. 7, pp. 46–49 (In Ukrainian).

Parshyna, O. A. (2013). Kontseptualni osnovy zabezpechennya konkurentospromozhnosti promyslovykh pidpryyemstv [Conceptual Basis for Providing Competitiveness of Industrial Enterprises]. Teoretychni ta prykladni aspekty pidvyshchennya konkurentospromozhnosti pidpryyemstv [Theoretical and Applied Aspects of Increasing the Competitiveness of Enterprises]. Dnipropetrovsk, Herda, vol. 1, pp. 7–14 (In Ukrainian).

Pokropivnyi, S. F. (2001). Ekonomika pidpryyemstva [Economy of the enterprise]. Kyiv, KNEU, 352 p. (In Ukrainian).

Prokopenko I. F., Hanin V. I. (2008). Metodyka i metodolohiya ekonomichnoho analizu [Methodology and methodology of economic analysis]. Kyiv, Tsentr uchbovoyi literatury, 430 p. (In Ukrainian).

Tumanydze T. U. (2013). Upravlenye proyzvodstvennymy zatratamy predpryyatyya [Management of production costs of the enterprise]. Stratehyya razvytyya ékonomyky [Strategy of economic development], no. 3(202), pp. 24–28 (In Ukrainian).

Sabluk P. T. (2008). Problemy zabezpechennya dokhidnosti ahropromyslovoho vyrobnytstva v Ukrayini v postindustrialnyy period [Problems of ensuring the profitability of agro-industrial production in Ukraine in the post-industrial period]. Ekonomika APK [Economy of agro-industrial complex], no. 4, pp. 19–37 (In Ukrainian).




DOI: http://dx.doi.org/10.30525/2256-0742/2017-3-5-451-456

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.