INNOVATIVE APPROACHES TO ESTIMATION OF LOGISTIC POTENTIAL AND THE PURPOSE OF LOGISTIC REGIONAL OUTSOURCING DEVELOPMENT

Abstract

The aim of the article is to summarize scientific approaches to the definition of the category “logistics potential”, the justification of the methodology for assessing the favourability for the development of logistics outsourcing of regions of Ukraine. Methodology. We suggest investigating the level of favourability for the development of the logistics-outsourcing system of the region through an integrated assessment of its following components: infrastructure and logistics, socio-economic, transport, geographic. The calculation of the integral indicator for assessing the level of favourability for the development of the logistics-outsourcing system of regions of the country is carried out on the basis of summing the rank values of each of the abovementioned list of the synthetic component. І=Σ li + Σ lj +Σ ek +Σ tm +Σ gn (i=1,…7; j=1,…5; k=1,…6; n=1,…4). Separate components play an equal role in assessing the favourability for the development of the logistics-outsourcing system in the region. According to the final integral indicator, the place (rating) of each region is determined from the point of view of the potential of the logistics-outsourcing system of the region in the general composition of regions of the country. The suggested methodology for assessing the regions according to the level of favourability for the development of the logistics-outsourcing system provides an opportunity to compare the regions, identify the weak spots in the development of logistics services of regions in terms of components (infrastructure-logistic, socio-economic, transport, geographic), and find ways to improve regional logistics infrastructure and logistics outsourcing. Results of the analysis showed that under other equivalent conditions, the variation of the gross regional product by 65.73% depends on the variation of capital investment in transport, warehousing, postal and courier activities, and this dependence is logarithmic. Value/originality. A methodology for evaluating the favourability for the development of logistics outsourcing of the regions is proposed, the use of which enables to determine perspective directions of development of regional logistics infrastructure.