MARKETING RESEARCH OF TABLE EGGS MARKET

Ruslan Buriak, Maryna Rudenko, Ihor Chornodid

Abstract


The object of research is the market for Ukrainian table eggs. Having analysed the domestic market for table eggs, the main trends are found there. The dynamics of the consumption of table eggs in our country over the last few years and the factors that have the greatest impact are studied. The aim of the article. The research is to analyse and assess the condition of the table eggs market. Methodology. The study was conducted using a systematic approach, using methods of economic-statistical, logical, and functional analysis. The factors that influence the level of competition of domestic enterprises in the market for eating eggs are determined. Established market concentration indicators and calculated the concentration coefficients and the Herfindahl-Hirschman index, which indicate a significant degree of concentration in the market of the four largest egg production companies and the tendency to reduce the share of giant companies in this market. Value/originality. It is established that the domestic market for table eggs is oligopoly with undeveloped competition, which negatively affects its development, updating of assortment and consumer prices. One of the leaders in the market of food eggs is AVANGARDCO IPL, which offers the market its rather diverse branded products. The peculiarities of the activity of the agroindustrial company “AVANGARDCO IPL” as the leading producer of eating eggs in the market for poultry products with a high technological level, quality of products, and supply stability are investigated. In the future, such enterprises will gradually eliminate products produced at enterprises with less technological production, and therefore, more expensive and less qualitative. The features that are inherent in organic products and have their specifics in the context of the poultry product subcomplex are determined. On the basis of the conducted researches, the peculiarities of the demand for organic eggs produced by AVANGARDCO IPL were determined, which allowed substantiating the priority of the development of organic production for this enterprise in the market of our state and the EU countries.

Keywords


poultry products, table eggs, consumer market, eggs market, market concentration

Full Text:

PDF

References


Berezin, O. V. (2008). Food market of Ukraine: theoretical and methodological principles of formation and development. Kiev: Center for Educational Literature. (in Ukrainian)

Buriak, R. I. (2011). Management of quality of poultry products. Kiev: Agrar Media Group LLC. (in Ukrainian)

Buriak, R. I. (2017). Research and forecasting of the state of poultry market in Ukraine. Retrieved from: http://journals.nubip.edu.ua/ (in Ukrainian)

Dychakovska, V. (2014). Market of poultry and eggs: stable development. Retrieved from: http://www.agrotimes.net Generowicz, A., Kowalski, Z., Banach, M. & et al. (2012). A Glance at the World. Waste Management, 32(2), 349-350.

Kishchak, I. T. (2010). Analysis of the market of poultry and eggs in Ukraine. Collection of scientific works of the ChDTU, 25, 71-73. (in Ukrainian)

Kvasha, S. M., Vlasov, V. I. & Kryvenko, N. V. (2013). Export and import of agricultural products in Ukraine: state and trends. Kiev: Universitetska kniha. (in Ukrainian)

Kyryliuk, D. O. (2014). Analysis of the current state of poultry market in Ukraine. Economy of the agro-industrial complex, 2, 116-119. (in Ukrainian)

Myniv, R. M. (2012). The effectiveness of egg and poultry farming in Ukraine. Scientific bulletin of Lviv National University of Veterinary Medicine and Biotechnology named after S. Z. Hzhytskyi, 3, 52-59. (in Ukrainian)

Myniv, R. M. (2013). The analysis of export and import of chicken eggs in Ukraine. Scientific bulletin of Lviv National University of Veterinary Medicine and Biotechnology named after S. Z. Hzhytskyi, 2, 227-232. (in Ukrainian)

Official site of the Association of Poultry Breeders of Ukraine. Retrieved from: http://www.poultryukraine.com/en/poultry/news/

Official website of a Group of Companies ‘Avangard’. Retrieved from: http://avangardco.ua

Official website of the Ministry of Agrarian Policy and Food of Ukraine. Retrieved from: http://minagro.gov.ua

Official website of the State Statistics Service of Ukraine. Retrieved from: http://www.ukrstat.gov.ua

Pashko, S. O. (2015). Ukrainian market of chicken eggs and its place in the world. Economy and Management of agro-industrial complex, 1, 44-48. (in Ukrainian)

Sabluk, P. (2008). The state and perspectives of the development of the agro-industrial complex of Ukraine. Economy of Ukraine, 12, 4-18. (in Ukrainian)

Strashynska, L. (2008). Ukrayini Strategy for the development of the food market in Ukraine. Kiev: Profi. (in Ukrainian)

Yanyshyn, Ya., Bulyk, O. & Tymofiyv T. (2013). Theoretical basis of the poultry production effectiveness. Agrarian economy, 3-4, 74-80. (in Ukrainian)

Yatsiv, I. & Zaviriukha A. (2014). Competitiveness of Ukrainian poultry production on the foreign markets, 3-4, 72-78. (in Ukrainian)

Zelisko, N., Krupa, V. (2013). Factors of formation of competitive advantages of agro-industrial complex in Ukraine while integrating into the global economy. Agrarian economy, 3-4, 49-54. (in Ukrainian)




DOI: http://dx.doi.org/10.30525/2256-0742/2018-4-4-69-75

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.