Tetiana Serediuk, Yurii Vdovychenko


The goods, which are positioned on modern global markets as innovative and high-tech products, occupy more and more segments, owing to the contemporary modifications of the innovation diffusion theory and the ways of its implementation on high-tech markets. However, the meaning of the term “high technology” and “innovations” is quite disputable. An identification of the ontological characteristics of these definitions is of particular interest and practical value in terms of the transformation of a scientific and methodological framework for control of innovation diffusion in conditions of invariance on the market of high-tech information technology. Therefore, the author’s article is aimed at the identification of the above-stated definitions and generalization of their distinctions. Methodology. The methodology of the article is based on the theoretical researches of Ukrainian and foreign scientists, which are synthesized, systematized, and analysed to identify the distinctive features of “high tech” and “innovations”. One of the critical methodological tool, represented in the research, is an application of frequency analysis using online service “Google Books Ngram Viewer”, which enabled us to compare frequency of references in scientific researches of the term “innovations” and “high technologies” as well as to compile analytical database of the research. Results. As a result of the author’s study, it has been established that the frequency of using the term “innovations” is continuously increasing and the definition itself has a huge variety of interpretations. This paper suggests generalizing the innovations as the implementation of the new idea, which produces widespread and long-term changes. As distinct from innovations, a term “high technology” means the narrower spectrum of radical changes. Although it has a few names, such as “high-technology”, “high tech”, “high-tech”, “hi-tech”, which, besides technology, can have other functionality. Practical implications. The presented results make it possible to develop more efficient communication channels for innovation diffusion, more precisely to identify innovators and mechanisms of their involvement in corporate activities, alternative forms of innovative activities in corporations. Value/originality. As a result of the study, it has been proved that technologies have common features with radical technical innovations, such as high science intensity, enhanced efficiency. Nevertheless, while being distributed on the market, innovation becomes a commodity and high technologies remain the same until the creation of state-of-the-art technologies. On this basis, it is possible more precisely to introduce innovations of IT companies according to information technology market segments.


global, markets, goods, modifications, theories, diffusion, innovations, high technologies, corporations

Full Text:



Butko, B. O. (2017). Vyznachennia ekonomіchnoi katehorіi vysokotekhnolohіchnoho produktu v kontekstі synerhetychnoi paradyhmy hlobalnoho rozvytku [High technology economical category within the context of synergetic paradigm of global development]. Naukovyi vіsnyk KhDU: Serіia “Ekonomіchnі nauky”, 27, 22-25. Retrieved June 13, 2018, from:

Christensen, C. (2013). The innovator's dilemma: when new technologies cause great firms to fail. Harvard Business Review Press.

Ding, R. (2016). Innovation efficiency of high-tech industries in China (Doctoral dissertation, University of Nottingham).

Dos Santos Faria, P. I. (2014). The executive compensation: Pay-for-performance or innovation in high technology firms (Doctoral dissertation, Universidade do Porto (Portugal)).

Dosi, G. (1988). The nature of the innovative process. In G. Dosi, C. Freeman, R. Nelson, G. Silverberg, & L. Soete (Eds.), Technical Change and Economic Theory. London, NY: Pinter Publishers.

Haltiwanger, J., Hathaway, I., Miranda, J. (2014). Declining business dynamism in the US high-technology sector. Ewing Marion Kauffman Foundation.

Keeble, D., Wilkinson, F. (2017). High-technology clusters, networking and collective learning in Europe. Routledge.

Laliberté, G. (2010). Innovation In High Technology (1/2). Retrieved June 5, 2018, from:

McKinley, W., Latham, S., Braun, M. (2014). Organizational decline and innovation: Turnarounds and downward spirals. Academy of Management Review, 39, 88-110.

Moriarty, R. T., Kosnik, T. J. (1989). High-tech marketing: concepts, continuity, and change. MIT Sloan Management Review, 30(4), 7.

Mukhtar, D. (2016). Implementation of technology driven policy initiatives in emerging economies: the case of Malaysia's Commercialization of Research and Development Fund (Doctoral dissertation, Nottingham Trent University).

Nahm, J. M. (2014). Varieties of Innovation: The Creation of Wind and Solar Industries in China, Germany, and the United States. Cambridge: Massachusetts Institute of Technology.

O’Sullivan, D., Dooley, L. (2009). Applying innovation. Thousand Oakes, CA: SAGE Publications.

OECD/Eurostat (2005). Oslo Manual: Guidelines for Collecting and Interpreting Innovation Data, 3rd Edition, The Measurement of Scientific and Technological Activities, OECD Publishing, Paris. Retrieved from:

Rogers, E. M. (2010). Diffusion of innovations. Simon and Schuster.

Schumpeter, J. (2011). Theory of Economic Development: An Inquiry into Profits, Capital, Credit, Interest, and the Business Cycle. Ukrainian translation by V. Starko. Kyiv, Publishing House of “Kyiv-Mohyla Academy”. (in Ukrainian)

Shanklin, W. L., Ryans, J. K., Ryans, J. C. (1987). Essentials of marketing high technology. Lexington Books.

Shaver, E. F. (2014). The many definitions of innovation. Retrieved June 12, 2018, from:

Skyba, І. P. (2014). Іnstrumentalne znannia і vysokі tekhnolohіi [Instrumental knowledge and high technologies.]. Naukovі zapysky KUTEP, 282-293. Retrieved June 13, 2018, from:

Taalbi, J. (2017). What drives innovation? Evidence from economic history. Research Policy, 46(8), 1437-1453. Retrieved from:

Tidd, J., Bessant, J. (2014). Strategic innovation management. John Wiley & Sons.

West, M. A., Farr, J. L. (1990). Innovation at work. Innovation and creativity at work: Psychological and organizational strategies. Chichester: Wiley.

Witzel, E. W. (2014). Wheel of innovation: How leaders' attitudes and behaviors drive disruptive technology in the US Navy. Andrews University.

World Bank. International Economics Dept. Development Data Group (2017). World development indicators. World bank. Retrieved June 13, 2018, from:



  • There are currently no refbacks.

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.