THE ROLE OF LANGUAGE IMAGE IN CREATING A FAVORABLE IMAGE OF UKRAINIAN POLITICIANS: ANALYSIS OF NEW YEAR'S SPEECHES
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Published:
May 23, 2022
Abstract
The article is dedicated to the research of the role of the language image in shaping the political image of a politician, in particular the Ukrainian President. The author focuses on the analysis of the President's New Year's addresses to the Ukrainian people as one of the markers, showing the politician's image and the main directions of their activity for the previous year and the tasks for the next year. The relevance of the study is that political technologists and consultants place one of the main emphasis on language image in building, shaping, changing the image of politics. Properly constructed language image can not only present the whole image, but also «sell» it to voters. It is because of the language aspect that the significance of discursive manipulations of the past and the future as a means of shaping political beliefs is at issue. The results of the survey revealed micro-roles (images) of Ukrainian presidents. It is stated that the Presidents adhered to these images in their New Year's addresses throughout their presidency until 2019.
How to Cite
Trushevych, H. (2022). THE ROLE OF LANGUAGE IMAGE IN CREATING A FAVORABLE IMAGE OF UKRAINIAN POLITICIANS: ANALYSIS OF NEW YEAR’S SPEECHES. Baltic Journal of Legal and Social Sciences, (4), 113-120. https://doi.org/10.30525/2592-8813-2021-4-14
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Keywords
language image, political image, Ukrainian Presidents, micro-roles, public images.
References
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10. Poroshenko P.O. (2019, January, 1) Novorichne pryvitannia Prezydenta Ukrainy Petra Poroshenka z Novym 2019 rokom (New Year's greetings of the President of Ukraine Petro Poroshenko on the New Year 2019). Dnipropetrovska oblasna derzhavna administratsiia. Retrieved from URL: https://adm.dp.gov.ua/news/novorichne-privitannya-prezidenta-ukrayini-petra-poroshenka-znovim- 2019-rokom (in Ukrainian)
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12. Yushchenko V.A. (2009, January, 3) Ne opuskaite ruky y ne movchit – my vse zumiiemo zrobyty...( Do not give up and do not speak - we will be able to do everything ...). Krymska svitlytsia. Retrieved from URL: http://svitlytsia.crimea.ua/?section=article&artID=6718 (in Ukrainian)
13. Yakovlev D.V., Shamsha I.V. & Yakovleva L.I. (2020) Prezydent hovoryt! Novorichni zvernennia prezydentiv Ukrainy: politychnyi PR, rytual, ratsionalnyi dyskurs (chastyna 1: vid L. Kravchuka do V. Yushchenka) (The President speaks! New year’s speeches of the Presidents of Ukraine: political PR, ritual, rational discource (part 1: from L. Kravchuk to V. Yushchenko). Habitus, 18(1), 43-48. doi https://doi.org/10.32843/2663-5208.2020.18.1.7 (in Ukrainian)
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