Viktoriia Hrosul

  Serhii Zubkov

  Tatul Mkrtchyan


Relevance. The result of the effective functioning of the enterprise is its development and growth. Modern economic conditions are characterized by high dynamism and uncertainty, tough competition, which requires from trade enterprise to form the development strategy taking into account market environment changes and adaptation of the internal parameters of functioning to them. The practical solution of problems, which are related to the necessity to provide enterprises with efficiency and competitiveness, depends on the methodological principles of elaboration for their development. Aim. The aim of the study is to substantiate the concept of development core of the trade enterprise as the new view of its development process. Methodology. In the process of substantiating the concept of development core of the enterprise, the historical method and the content analysis method were used to study the enterprise development theory; system analysis method was used for substantiation of the development conceptual vision of the trade enterprise; formalization method was used for creating development core model of the enterprise. Results. On the base of the development of the concept of economic core with the aim to take into account the most important determinants of the enterprise development, the concept of development core of the enterprise is elaborated; it provides interaction of three components: the strategic component determines development directions and measures for their achieving; the resource potential component provides the necessary resources mobilization; the business model component promotes the chosen activity effectiveness. Support of efficiency of development core of the enterprise is carried out through the supporting and resulting subsystems. The supporting subsystem necessitates the formation of special methodological support for implementation of the key formation processes and interaction of components of development core of the enterprise. The purpose of core resulting subsystem is to summarize the enterprise activity, exchange information with the internal and external environment. Practical value. The identified components of development core of the enterprise cover key areas of management at the enterprise; it provides comprehensive coverage of its development determinants and application of the concept of development core in the trade enterprises activity will help create conditions for their harmonious development. Value/originality. The concept of development core of the enterprise is elaborated; it is based on the process approach of intra-component functioning of strategic, resource potential and business model components and serves as theoretical and methodological support for the choice of strategic priorities of development of the enterprise.

How to Cite

Hrosul, V., Zubkov, S., & Mkrtchyan, T. (2021). THE DEVELOPMENT CORE OF ENTERPRISE: THEORETICAL ASPECT. Baltic Journal of Economic Studies, 7(3), 73-81.
Article views: 390 | PDF Downloads: 192



development, development core, trade enterprise, resource potential, business model, strategy


Andreeva, T. E., & Chayka, V. A. (2006). K diskussii o sushchnosti dinamicheskikh sposobnostey [To the discussion about the nature of dynamic capabilities]. Vestnik of Saint Petersburg University. Management, 4, 163–174.

Azides, I. (1999). Managing corporate lifecycles. Paramus NJ: Prentice Hall.

Berezin, O. V. & Karpenko, Y. V. (2012). Teoriia i praktyka zabezpechennia efektyvnoho vykorystannia potentsialu torhovel'nykh pidpryiemstv [Theory and practice of ensuring the effective use of the potential of trade enterprises]. Poltava: InterHrafika.

Boudeville, J. R. (1992). Problems of regional economic planning. Edinbyrgh.

Business models guide. Available at: (accessed 02 March 2021).

Cao, L. (2014). Business model transformation in moving to a cross-channel retail strategy: a case study. International Journal of Electronic Commerce, 18 (4), 69–96. DOI:

Chorna, M. V. (ed.) (2015). Tsinnisno-oriyentovane upravlinnya realizatsiyeyu resursnoho potentsialu torhovelnoho pidpryyemstva [Value-oriented management of the realization of the resource potential of trade enterprise]. Kharkiv: KSUFTT. DOI:

Collis, D. J. (1994). Research Note: How Valuable are Organizational Capabilities? Strategic Management Journal, 15 (8), 143–152.

Denysiuk, I. (2013). Stratehiia rozvytku pidpryiemstva kharchovoi promyslovosti: ekonomichna sutnist [Economic essence of development strategy of the food industry]. Economic analysis,12 (3), 112–115.

Eisenhardt, K. M., & Martin, J. A. (2000). Dynamic Capabilities: What Are They?. Strategic Management Journal, 21 (10-11), 1105–1121. DOI:;2-E

Esquivias, P., Ramos, P. & Souza, R. (2010). Business Model Adaptation. Retail: A Growing Need. Boston: Boston Consulting Group.

Golovinov, M. I. & Litvinov, O. I. (2011). Stratehiia rozvytku pidpryiemstva: sutnist i oznaky [Enterprise development strategy: nature and characteristics], Scientific Bulletin of UNFU, 21.19, 224–228.

Greiner, L. E. (1998). Evolution and revolution as organizations grow. Harvard business review, 76(3), 55–64.

Grosul, V. A., & Fylypenko, O. M. (2013). Structuring the resource potential of trade enterprises [Structuring the Resource Potential of Trade Enterprises]. Business-Inform, 12, 192–197.

Grosul, V. A., & Zubkov, S. O. (2018). Methodological toolkit of management efficiency assessment of the business model of restaurant business enterprise. Financial and credit activity: problems of theory and practice, 3(26), 294–302. DOI:

Haas, Y. (2019). Developing a generic retail business model–a qualitative comparative study. International Journal of Retail & Distribution Management. 47 (10), 1029–1056. DOI:

Inshakov, O. V. (2003). «Yadro razvitiya» v kontekste novoy teorii faktorov proizvodstva [The "core of development" in the context of the new theory of factors of production]. Economics of Contemporary Russia, 1, 11–25.

Ivanova, A. S. (2014). Upravleniye tekhnologicheskim razvitiyem predpriyatiya na osnove kontseptsii yadra biznesa [Management of technological development of the enterprise based on the concept of the core of the business]. Economic analysis: theory and practice, 6 (357), 45–52.

Kaliuzhna, N. H. (2016). Resursnyi potentsial yak bazysnyi riven strukturyzatsii potentsialu torhivelnoho pidpryiemstva [Resource potential as a basic level of structuring the potential of a trading enterprise]. Scientific Bulletin of Kherson State University. Economic Sciences, 17, 83–86.

Krasnokutska, N. S. (2012). Upravlinnia potentsialom torhovelnoho pidpryiemstva [Managing the Potential of Trade Enterprise]. Kharkiv: KSUFTT.

Kravchenko, O. V. (2007). Ponyattya stratehiyi rozvytku pidpryyemstva [The concept of strategy in strategic management]. Visnyk Sumskoho natsionalnoho ahrarnoho universytetu [Bulletin of Sumy NAU], 1(22), 267–272.

Kukushkin, O. M. (2005). Sutnist poniattia «stratehiia rozvytku pidpryiemstva» [The essence of the concept of "strategy of the enterprise"]. Scientific Bulletin of UNFU, 15.2, 220–227.

Lasuen, J. R. (1969). On growth poles. Urban studies, 6(2), 137–161. DOI:

Lievegoed, B. (1969). Organisaties in ontwikkeling. Rotterdam: Lemniscaat.

Magretta, J. (1998). The Power of Virtual Integration: An Interview with Dell Computer's Michael Dell. Harvard Business Review, 76 (2), 72–84.

Makovoz, O. S. (2008). Ekonomichnyi potentsial torhovelnoho pidpryiemstva [The economic potential of commercial enterprise]. Economic strategy and perspectives of the development of trade and services sphere, 2, 417–424.

Malyarchuk, O. H. (2010). Klasyfikatsiya zdatnostey [Classification of abilities]. Ekonomika ta pidpryyemnytstvo [Economics and Entrepreneurship], 25, 95–101.

Nikolaeva, T. I., & Lykasova. S. N. (2011). Assessment of the resource potential of a trade organization [Trade Organization: Evaluation of Resource Potential]. Upravlenets, 9–10, 62–67.

Nikolaeva, T. I., & Uryasyeva, T. I. (2017). Razrabotka podkhodov k analizu resursnogo potentsiala torgovoy organizatsii s tselyu vybora konkurentnoy strategii [Development of approaches to the analysis of the resource potential of a trade organization with the view to choosing a competitive strategy]. Russian journal of retail management, 4(1), 35–48. DOI:

Nikolayev, I. G. (2006). Organizatsionnyye sistemy: teoriya i praktika upravleniya [Organizational systems: theory and practice of management]. Problems of modern economics, 1/2(17).

Pavlov, K. V. (2003). Yadro sistemy: ego suschnosty i struktura [The core of the system: its essence and structure]. Russian journal of entrepreneurship, 4(6), 49–53.

Pavlov, K. V. (2006). Ekonomicheskoye yadro: sushchnost, kriterii formirovaniya i elementnyy sostav [Economic core: essence, formation criteria and elemental composition]. Regional Economics: Theory and Practice, 9, 19–27.

Perroux, F. (1970). Note on the concept of growth poles. Regional economics: theory and practice, 22, 93–103.

Pottier, P. (1963). Axes de communication et développement économique. Revue économique, 14(1), 58–132. DOI:

Rozman, A. (2014). Biznes-model pidpryyemstva rozdribnoyi torhivli [Business model of a retail enterprise]. Herald of Kyiv National University of Trade an Economics, 3 (95), 15–34.

Saukh, I. (2016). Otsinka naukovykh pidkhodiv do traktuvannia sutnosti stratehii pidpryiemstva ta yii zmistovni kharakterystyky [Evaluation of scientific approaches to interpretation of enterprise strategy essence and its substantive characteristics]. Socio-Economic Problems and the State, 14 (1), 145–151. DOI:

Shtal, T. V. (2005). Osobennosty formyrovanyia resursnoho potentsyala v torhovle [Features of formation of the resource potential in the trade]. Ekonomika: problemy teorii ta praktyky [Economics: problems of theory and practice], 2 (201), 462–473.

Slawinska, M. (2016). Changes to retail business models-overview of the determining factors. Zeszyty Naukowe Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie. Polityki Europejskie, Finanse i Marketing, 15 (64), 149–160. DOI:

Sorescu, A., Frambach, R. T., Singh, J., Rangaswamy, A. & Bridges, C. (2011). Innovations in retail business models, Journal of Retailing, 87 (1), 3–16. DOI:

Virt, M. Y. & Shynkarenko, K. B. (2009). Ekonomichnyy potentsial torhovelʹnoho pidpryyemstva [Economic potential of trade enterprise]. Scientific Bulletin of UNFU, 19 (12), 153–158.

Viswanadham, N. (2018). Performance analysis and design of competitive business models, International Journal of Production Research, 56 (1/2), 983-999. DOI:

Yrjölä, M. (2014). Value creation challenges in multichannel retail business models. Journal of Business Models, 2(1), 89–104.

Zbarsky, V. K. (2013). Sutnist ponyattya “stratehiya rozvytku” maloho pidpryyemstva [The essence of the concept of "development strategy" of a small enterprise]. Scientific Herald of NULES of Ukraine. Series: Economy, agrarian management, business, 181 (6), 36–45.

Zook, C., & Allen, J. (2010). Profit from the core: A return to growth in turbulent times. Harvard Business Press.