TRANSFORMATION OF METHODICAL MARKETING APPROACHES TO THE INVESTIGATION OF THE PROBLEM OF FARMING AGRICULTURAL ENTERPRISES IN THE GRAIN MARKET IN GLOBALIZATION CHALLENGES

Margarita Lyshenko, Tatiana Ustik, Irina Thermosa

Abstract


The purpose of writing the article is to justify the methodological principles and recommendations for the functioning of agricultural enterprises-producers of grain in the target markets for its sale under the conditions of globalization challenges. The production and sale of grain traditionally remains the main focus of the specialization of domestic agricultural enterprises, the source of more than a significant share of their income, the formation and implementation of export potential of the agrarian sector of the national economy, the solution of a number of problematic issues of food security and ensuring the stable development of the subjects of the sphere of production of various sectoral belonging and orientation. At the same time, raising the economic efficiency of the main activities of agricultural enterprises remains a central problem, which in fact produces a complex, multi-faceted, and multi-level problem of the formation and functioning of mechanisms for the effective functioning of agricultural enterprises in the grain market. Research methodology. The theoretical and methodological basis of the research is the classical positions of economic theory, fundamental works, and scientific developments of domestic and foreign scientists on the effective functioning of agricultural enterprises in the grain market, the dialectic method of cognition, and the systematic approach to the study of social phenomena and processes that occur in the process of carrying out the main activity enterprises producing grain. In accordance with the goals and objectives of the article, such general scientific and special methods of economic research as monographic (in-depth study of the set tasks), abstract-logical (a theoretical generalization of the research results and formulation of conclusions and proposals) were used. Taken together, these methods form the methodological basis of the study. Results. After conducting the research, we decided that the study of the problem of the functioning of agricultural enterprises in the grain market is the study of methodological approaches to the evaluation of structural and dynamic trends of development and the state of the situation of target markets for the production of agricultural enterprises-producers of grain in the context of establishing systems supporting strategic and tactical and operational decisions in the production and commercial planes based on the system of integral indicators and individual indicators of the state of the targets. Practical use. The results of the research can be used at the state and regional levels of management in forecasting the change and the state of market equilibrium in the agrarian market of Ukraine and the conjuncture of the world and regional markets for agricultural products and food.

Keywords


grain market, agricultural enterprises, globalization, indicators of grain market conditions, components of marketing mechanism in grain market, market capacity

Full Text:

PDF

References


Korzhenivska, N. L. (2014). Ekonomični osnovy formuvannja j funkcionuvannja rynku zerna v umovakh hlobalizaciji svitohospodarskykh zvjazkiv Ukrajiny [Economic principles of the formation and functioning of the grain market in the conditions of the globalization of world economic relations of Ukraine]. Current problems of development economy of the region, 10(1), 17-24.

Pro zerno ta rynok zerna v Ukrajini (2002). [About grain and grain market in Ukraine]: Law of Ukraine dated July 4, № 37 / ІV. Bulletin of the Verkhovna Rada of Ukraine, № 35, p. 258 (with changes).

Pro zakhyst ekonomichnoji konkurenciji (2001). [On Protection of Economic Competition]: Law of Ukraine dated January 11, No. 2210-ІІІ. Bulletin of the Verkhovna Rada of Ukraine, № 12. Art. 64 (with changes).

Sakovskaya, О. (2011). Ekonomichni zasady orghanizaciji ta funkcionuvannja reghionaljnogho rynku zerna [Economic principles of the organization and functioning of the regional grain market]. Retrieved from: http//sophus.at.ua/publ/2011_11_15_16_kampodilsk/section_5_2011_11_15_16/ekonomichni_zasadi_organizacij_ta_funkcionuvannja_regionalnogo_ri nku_zerna/7-1-0-163

Kvitinska, U. I. (2008). Formuvannja zovnishnjotorghiveljnykh vidosyn na rynku zerna v Ukrajini [Formation of foreign trade outlets on the grain market in Ukraine]. Economics. Retrieved from: http://www.rusnauka.com/33_NIEK_2008/Economics/37199.doc.htm

Nikishina, O. V. (2011). Strateghija rozvytku derzhavnogho rynku zerna v umovakh ghlobalizacijnykh vyklykiv [Strategy for the development of the state grain market in the context of globalization challenges]. Problems of the Formation of a New Economy in the 21st Century (Dnipropetrovsk, December 22-23, 2011), At 8t. T. 2. Dnipropetrovsk: Bila K. O.

Lyshenko, M. O. (2018). Efektyvnistj funkcionuvannja siljsjkoghospodarsjkykh pidpryjemstv na rynku zerna: naukovi osnovy, stan, perspektyvy [Efficiency of functioning of agricultural enterprises in the grain market: scientific fundamentals, state, prospects]. Monograph. Burin: PE "Burinsky District Printing House".

Shpichak, O. M., Lupenko, Yu. A., Zhuk, V. M. (2013). Jemnistj vnutrishnjogho spozhyvchogho rynku siljsjkoghospodarsjkoji produkciji ta prodovoljstva [Capacity of the Internal Consumer Market for Agricultural Products and Food]. Monograph. K.: NSC "IAE". Pro zatverdzhennja Metodychnykh rekomendacij skladannja proghnoznykh balansiv popytu i propozyciji prodovoljchykh resursiv [On Approving the Methodological Recommendations for the Preparation of Forecast Balances of Demand and Supply of Food Resources]. Order of the Ministry of Economy of Ukraine dated December 18, 2009, No. 1426. Retrieved from: http://me.kmu.gov.ua/uk/publish

Paskhaver, B. Y., Shubravska, O. V., Moldavan, L. V. (2009). Vyklyky i shljakhy aghroprodovoljchogho rozvytku [Challenges and ways of agri-food development]. National Academy of Sciences of Ukraine; Institute of Economics and Forecasting. K. Pro zatverdzhennja naboriv produktiv kharchuvannja, naboriv neprodovoljchykh tovariv ta naboriv poslugh dlja osnovnykh socialjnykh i demoghrafichnykh ghrup naselennja [On approving sets of food products, sets of non-food products and sets of services for major social and demographic groups] : Resolution of the Cabinet of Ministers of Ukraine dated April 14, 2000, No. 656. Retrieved from: http://zakon1.rada.gov.ua/cgi-bin/laws/main.cgi?nreg=656-2000-%EF

Lyshenko, M. O. (2015). Osnovni problemy rozvytku rynku zerna ta metody pidvyshchennia efektyvnosti yoho vyrobnytstva [Basic problems of the development of grain market and the methods of improving the efficiency of its production]. Bulletin of Sumy National Agrarian University. Scientific Journal. Series “Economics and Management”, no. 5(64), pp. 37-45.

Lyshenko, M. O., Makarenko, N. O., Makarova, V. V., Mushtay, V. A. (2018). Orhanizatsiyne ta ekonomichne rehulyuvannya rynku zerna v umovakh staloho rozvytku [Organizational and Economic Regulation of the Grain Market in Conditions of Sustainable Development]. Journal of Environmental Management and Tourism. SPRING. Volume IX. Issue 1(25). Рp. 95-104.

Mushtai, V., Lyshenko, M., Makarenko, N. (2018). Zabezpechennya vyrobnytstva zerna v umovakh staloho rozvytku. [Provision of grain production in conditions of sustainable development]. Monograph. LAP LAMBERT Academic Publiching.

Pilarczyk, B., Nesterowcz, R. (2010). Marketing ekologicznych produktów żywnósciowych. Warszawa: Wydawnictwo Oficyna a Wołters Kluwer business.

Pilarski, S., Grzybowska, M., Brzeziński, M. (2003). Rynek zywności ekologicznej. Seria: Monografie i rozprawy. Łomża: Wydawnictwo Wyżsej Skoly Agrobiznecu w Łomży.




DOI: http://dx.doi.org/10.30525/2256-0742/2018-4-5-158-166

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.