STRATEGIC PRIORITIES AND MECHANISMS FOR ENSURING THE COMPETITIVENESS OF AMALGAMATED HROMADAS IN THE CONTEXT OF DECENTRALIZATION OF POWER

Abstract

The purpose of the article is to summarize and present strategic priorities and mechanisms for ensuring the competitiveness of regions in decentralization. The sequence of actions, the algorithm that will determine the strategic importance of development and select appropriate means to ensure the area's competitiveness. Methodology. The SWOT-analysis method is based on the analysis of factors and factors of competitive advantages of regions with the help of fundamental parameters (accessibility, the economic feasibility of use; sufficient transport potential; involvement of the local population in resource development). To determine the priorities of directed financial flows, the structure of community expenditures was considered (Velykomostyska city Amalgamated hromada as a representative of Amalgamated hromada with a city centre; Solonkivska rural Amalgamated hromada as a representative of Amalgamated hromada – a satellite of a large city; Slavske village Amalgamated hromada as a representative of Amalgamated hromada tourism). The effective use of tools has been identified, and the priorities facing the region (including Amalgamated hromada) need to be clearly defined to achieve enhanced competitive advantages. Results. Results show that an additional mechanism to strengthen competitive advantage is the inclusion of local producers of products or services in the global chain of multinational companies while considering the threat of significant dependence on foreign markets. The implementation of mechanisms must include at least two components: financial, economic and organizational. All measures include synchronization of actions of local authorities, public organizations, business to ensure mechanisms for implementing strategic development programs based on analytical research and monitoring in the context of adaptation to global challenges, the need to implement the rules of the Association Agreement between Ukraine and the EU. Practical implications. The active position of the community in defining strategic priorities and clearly defining the mechanism for strengthening the competitive advantages of Amalgamated hromada will significantly improve the quality of life and, consequently, the attractiveness of the territory for potential residents. Increasing the population intensifies the development of the social sphere and the sphere of trade, which will increase revenues to the community budget. Thus, a clear vision of the community leadership of strategic guidelines allows the community to develop faster than before the reform. Value/originality. Strategic priorities and mechanisms for ensuring the competitiveness of regions in the context of decentralization of power provide a better understanding of their effectiveness by the budget process of the area or Amalgamated hromada.