IMPLEMENTATION OF THE COMPANY'S ECONOMIC DEVELOPMENT STRATEGY

Abstract

The article analyzes various approaches to the company strategy, reveals the practical aspects of formatting and structuring the strategy. The purpose of the article shows that the problems of forming an effective system of strategic management of an enterprise, as well as the development of its development strategy are very relevant. The strategy needs constant changes with additions and acquisition of new value and high quality. In the activities of the largest companies approaches to the formation of the strategy correlate with the recommendations of modern theory of strategic planning. Open and urgent strategy with breakdown by spheres of activity proved to be preferable, within each sphere sets of strategic decisions or directions of vectors of development in this sphere were formulated. In the management system of enterprises the main task is not a quick response to the current changes in the external environment, but the formation of a strategic vision of the future of the enterprise, the development of a flexible and viable development strategy, the anticipation of tactical and strategic threats to the enterprise, their timely elimination, as well as the practical use of strategic management ideas for sustainable development. In the conditions of modern economic development the role and importance of strategic planning in enterprises is increasing. New trends emerged in the market, one of which is joint venture. The impetus for the development of joint ventures was the growth of exchange rates and the fact that domestic production is much more profitable than importing the necessary products. In this situation, it is necessary to adopt foreign experience and thoroughly test strategic methods in joint ventures and collectively improve them in a dynamically developing market. Macro environment includes factors that do not have a direct impact on the short-term activities of the enterprise, but can affect its long-term functioning. Conducted research allows enterprises within the integrated structure, to determine its place in the integrated structure and the nature of the relationship with the leadership of this structure in the design and implementation of their economic development strategies. Methodology. The scientific approach to problem solving allows predicting the opportunities of the enterprise and avoiding threats through unclearly formed and implemented strategy. The main purpose of this article is to identify methodological approaches to assess the characteristics of the impact of factors, properties of enterprise development strategy and the introduction of new technologies based on the performance of enterprises, which characterize the effectiveness of their market. Results. Based on the factors that are most important for the development of the enterprise, the most important criteria of the strategy were identified, on the basis of which the classification of strategies for the development of the enterprise was developed. The article indicates that there are a number of approaches to the content of the strategy, so it should be noted that the development of enterprise strategy is a set of decisions about the goals and objectives of the enterprise on the theoretical basis of the unity of resources and means of implementation. The strategy includes all areas of the enterprise: personnel, social culture and is aimed at high results. Managers should pay attention to the fact that approaches to company management should be better than competitors, achieve business advantages, create a business idea, provide the strategy with resources with the introduction of new technologies and highly qualified personnel, assess the state of the company and implementation conditions. Only in this case the strategy will be implemented both inside and outside the company.