THE IMPORTANCE OF INFORMATION TECHNOLOGY FOR FORECASTING THE ACTIVITIES OF THE ENTERPRISE IN THE TOURISM BUSINESS

Abstract

The aim of the article is to study the importance of information technologies for forecasting business activity in the tourism business. The analysis of the processes taking place in the industry shows a discrepancy between the level of application of information technologies in the activities of domestic business entities in the sphere of tourism development and their implementation in tourist developed countries of the world. Specific features of the creation and implementation of tourism services (a large number of participants and a significant geographical reference, a balanced system of relations between the subjects of the tourism market, territorial differentiation of the tourist product, remoteness of the place of sale of tourist services from the place of their consumption) necessitate an increase in the level of provision of the management system of modern information technology. Methodology. The following methods were used to study this topic: descriptive, idealization, statistical, field research. Much of the data in this study was obtained through observations of both tourism businesses and consumers of tourism services. Results. The need to forecast the results of the enterprise is due to a significant degree of uncertainty and a large number of risks, because the economic environment, both external and internal, is characterized by high dynamics and changes. Forecast indicators are an important component of the management process of the enterprise and its divisions in the context of identifying opportunities and threats, the level of solvency of the enterprise. Practical implications. Activity in the field of information technology is based on a number of features, which are based on the innovation policy of the enterprise in the tourism business: the dynamism of information technology; novelty of products or services provided or produced. This leads to the growth of the information services market, implementation and use of the most modern products in the field of information technology. All this provides a strategic advantage of the company in the market. Value/originality. It is proved that the modern work of the enterprise is impossible without the analysis of future forecasts and development programs that will contribute to the achievement of the expected and desired state of affairs. The development and implementation of forecasting methodology has become an objective requirement for enterprises in any field of activity.