PECULIARITIES OF THE FUNCTIONING OF CROSS-BORDER TOURISM CLUSTERS IN UKRAINE

Abstract

In the article the author highlights the essence and specifics of the functioning of cross-border tourist clusters. Accordingly, the purpose of the study was to determine the specifics of the functioning of cross-border tourist clusters in Ukraine in theoretical and applied aspects. Methodology. System analysis and especially scientific methods: systematization, generalization and verification of theoretical knowledge during the study, became the methodological basis of the study. Thus, in particular, the article systematizes and summarizes the issues of functioning of cross-border tourist clusters. The author notes that the formation and development of the tourist cluster will allow to use the potential of the regional scientific complex, recreational opportunities of the region, to solve the problem of the lack of investment resources and the development of innovative activities. The essence of cross-border cooperation in the field of tourism is identified, general European trends and experiences in the development of tourism clusters are given. The study emphasizes that the creation of tourism clusters makes economic sense, related to the coordination and extraction of additional benefits within the distribution network of services in the destination. As the tourism sector develops, the cluster model is increasingly used as a source of adaptive management solutions by individual economic entities. Among the main results and proposals it was established that joining efforts within the framework of the cluster strategy of interregional development is a useful and favorable action for expanding the geography of tourist trips for all types of tourism, which will form more promising alternative directions, will help not only to maintain, but also to increase the flow of tourists by increasing the availability and options of choosing a wider range of resources, Increase the length of stay of tourists in the territory of the region, reduce customs formalities and the impact of other barriers, which would allow to maximally reduce the time and costs for free movement of tourists and develop socio-cultural and economic-political relations between countries, which will be extremely necessary after the stabilization of the situation in Ukraine and the end of hostilities.