THE IMPACT OF DIGITALISATION ON CHANGING FORMS OF ECONOMIC RELATIONS

Abstract

The article is aimed at identifying, systematising and characterising new forms of economic relations arising in the digital economy in the process of production, distribution, redistribution, exchange and consumption of goods and services based on the use of technological, production, organisational and managerial innovations, and also at defining the main directions of the State policy and corporate sector policy aimed at their further development. Methodology. The theoretical provisions relating to the processes of digital transformation of the economy and society, as well as the disclosure of the content of the objective prerequisites for the emergence of new forms of economic relations in the digital economy, are highlighted on the basis of creative development of the conceptual provisions of the theories of digital and technological development. The study of the content and peculiarities of manifestation of certain forms of economic relations is carried out on the basis of an integrated application of the methods of systematic and comparative analysis, generalisation, systematisation, classification, formal logic, expert assessments and forecasting. Results. The study identifies and summarises the main factors contributing to the emergence and development of new forms of economic relations in the context of digital transformations. It has been proved that a characteristic feature of the modern system of economic relations is its innovative and transformational nature, formed due to the widespread use of modern digital technologies. The article identifies and characterises new organisational forms and types of business models of enterprises, changes in the organisation of production process management, distribution of material and financial resources, exchange of goods and services and the nature of final consumption. The author identifies and systematises changes in labour relations and employment structure that occur due to automation, robotisation and digitalisation of production processes. The paper reveals the content and features of the formation of new types of monopolies, describes the main objects of digital competition, as well as new forms of mergers and acquisitions in the digital economy. The main directions of strengthening the social responsibility of business are identified and approaches that contribute to the further development of the system of economic relations are summarised. Practical implications. Based on the results obtained, the article identifies the main areas of digital development of the economy, production activities, resource allocation, exchange, consumption of goods and services, and labour relations that require priority support and incentives from both the state and the corporate sector, which allowed the author to propose specific measures for the development of new forms of economic relations through the development of appropriate regulatory mechanisms. Value / Originality. The proposed measures to stimulate the development of new forms of economic relations in the context of deepening digital transformations will facilitate the development and implementation of appropriate state and corporate sector policies aimed at introducing digital technologies into production and social processes, increasing the efficiency of companies, accelerating social development, ensuring a high level of economic competitiveness, social stability and digital sovereignty.