THE BASIC PRINCIPLES OF THE PROCESS APPROACH IN THE FORMATION OF THE ORGANIZATIONAL ARCHITECTURE OF TRADING ENTERPRISES

Abstract

The purpose of the article is to define and substantiate the basic principles of the process approach, as well as the stages of its use in the formation of the organizational architecture of trading enterprises based on the process approach. Continuing changes in the world economy associated with its globalization, as well as its crisis nature, growing competition in all spheres of the economy and especially in the field of trade, the owners and managers of each enterprise raise the urgent question: how to survive and what to do in this situation? What actions to take and what management tools to rely on to make life-changing business decisions? Methodology. During the analysis, the features of the process approach were considered when using it to form the organizational architecture of an enterprise, the essence, features and classification of business processes of an enterprise. Results. Shrinking most markets requires businesses to not only offer products that have the greatest value to customers, but also create variations of that product for different consumer segments, and make the necessary internal changes. The process approach to the formation of the organizational architecture of the enterprise and the enterprise management system offers a solution based on a simple mechanism – a business process, the task of which is to create value for the client. In addition, the process approach allows enterprises to maintain the required speed and efficiency of their activities. For in modern conditions of a high level of competition between enterprises, it is very important to focus on key customers, determine their requirements and criteria for evaluating the results of the processes performed by the company), quickly organize processes and ensure their parameters in accordance with consumer expectations. Practical implications. Analysis of the features of the process approach when using it to form the organizational architecture of an enterprise, the essence and features of business processes made it possible to conclude that they really contribute to the establishment of effective and flexible activities of the enterprise, increase the competitiveness of the enterprise in the market compared with other enterprises. Value/originality. The use of system analysis made it possible to formulate the features of the application of the process approach in modeling, improving the organizational architecture of trading enterprises.