METHODICAL APPROACH TO DETERMINATION OF LEVEL OF INNOVATION COMPETITIVENESS OF CONSTRUCTION ENTERPRISES

Abstract

The purpose of the paper is to develop and prove the combined methodical approach to estimation of the level of innovation competitiveness of construction enterprises. Methodology. Theoretical and methodical basis of the research is the system approach to study of fundamental concepts of economic science to providing enterprises’ competitiveness. Development of the combined methodical approach is based on the results of comparative analysis of the existing approaches to estimation of companies’ competitiveness, including researches of the methods assessing total competiveness as well as its separate components. Dialectical and abstract logical methods as well as induction and deduction were used to generalize theoretical and methodological aspects of competitiveness evaluation and develop the combined approach. The results of the comparative analysis of publications devoted to estimation of enterprises’ competitiveness showed that the approach used by the researchers is based on using one or several methods of evaluation: based on the competitive advantages theory, effective competition, quality of goods, matrix, integral, scoring, analytical hierarchy, VIKOR and others. All these methods that can be used to estimate innovation competitiveness of construction companies are divided into three groups: quantitative, qualitative, and specialized. A combined approach to estimation of construction enterprises’ competitiveness based on combination of methodical concepts of stakeholder analysis theory (interested parties) using comparative advantage, matrix and integrated methods. Practical implications is development of scientific, methodological and practical approach to estimation of construction enterprises’ competitiveness allowing to receive the basis to creating the strategy of innovation competitiveness in order to provide economical safety. Value/originality is development of theoretical, methodological and applied aspects of estimation construction enterprises’ competitiveness including combined methodical approach as a complex of separate blocks, each is aimed at solving separate research task and has one purpose.