THE ONLINE MARKETING COMPLEX IN TOURISM

Abstract

The article discusses the online marketing complex of tourism and socioeconomics of the online-tourist industry. The analytical data will enable to understand the current business trends in the competitive market today. The key objective of this research is to examine the eTourism developments around the world and in Greece as a country that is gradually embracing eCommerce. The prospect of the online-tourism is presented on the example of Greece tourism website InThessaloniki.com. The research reveals the features of tourism business and discusses important milestones in its development. Although it is rapidly becoming a growing topic of research, the information on the websites seems to be the only rescue for the researchers. At the same time, it forewarns and forearms the marketers of tomorrow about its importance as future mode of acquiring information and purchase of tourism products and services. The analyse of the socioeconomics of the online-tourist industry will enable to understand the current business trends that are more competitive in the market than the exists today. It will provide an opportunity to attract new business customers and receive additional profit. The author assumes that the analyses of the online- tourism market technologies have been instrumental in increasing the domain of awareness and accessibility while reducing the uncertainty with respect to communication gaps. With future high projections in all the spheres of tourism, it’s not gainsaying that technology can help us manage tourism operations better through ensuring high efficiency in working with clients, increase their loyalty and the sales rates of the company. The author analyse the socioeconomics, entrepreneurial activity, internal and external environment of the tourist industry.