THE USE OF MODERN INFORMATION AND COMMUNICATION TECHNOLOGIES BY UKRAINIAN ENTERPRISES-PRODUCERS OF DOMESTIC BOILERS

Abstract

Information and communicative environment in which every enterprise works today, creates new information tasks for the management. Their solution is possible when adapting information management to new conditions. For the enterprises of mechanical engineering which is the key industry for each economically developed country providing the management of enterprise with marketing information is the issue of the day, both in terms of maintaining competitive positions in the market of each particular enterprise and industry as a whole. The article shows that in Ukraine in the conditions of the gradual overcoming the negative consequences of the crisis, the temporary application of the provisions of the Association Agreement between Ukraine and the European Union and the tension in foreign trade relations with the Russian Federation, there is a significant geographical reorientation of export commodity flows from Russia to the European market, which is characteristic for the machine-building industry, in particular for the market of household boilers. The article presents and analyzes the statistics, which confirms such features of the market of domestic boilers in Ukraine as: very close interdependence of the main producers; slower process of getting out of the crisis in comparison with the entire engineering industry; significant change in the market structure. The access of the enterprises-producers to the European market with solid fuel boilers, requires new standards of work from domestic enterprises, which is confirmed by the data of export statistics. This includes information processes that should be arranged so qualitatively to meet the most demanding requirements and maintain the competitiveness of Ukrainian producers. The article presents the results of the observation carried out by the authors of the article and includes the assessment of the level of information and communication technologies use by household boilers producers in Ukraine and comparison of the main indicators of domestic enterprises and foreign competitors. The analysis of the received information showed the low level of information and communication technologies use by domestic producers of domestic boilers and their considerable lag in comparison with the European enterprises. It was substantiated that the use of the new information potential is possible only with the reconstruction of the provision of information processes. Therefore, the marketing information system of the boiler equipment manufacturers in Ukraine needs a full or partial reorganization. That is a promising direction for further research.