PRIORITIES OF THE ELECTRONIC COMMERCE MARKET DEVELOPMENT IN UKRAINE IN THE CONTEXT OF INTEGRATION IN THE WORLD ECONOMIC SPACE

Abstract

The article is devoted to the research of the priorities of the electronic commerce market development in Ukraine in the context of integration in the world economic space. The peculiarities of the e-commerce development in the world community countries, its influence on the functional interaction between the participants of market relations are determined. It is proved that for development of this market in Ukraine is an integral part of integration into the global economic space, creates the preconditions for increasing the competitiveness of the country on the world market. The reasons that hinder the development of e-commerce are determined, and the prospects of further expansion of the e-commerce market in Ukraine in the conditions of globalization are substantiated.