ANALYSIS OF THE MARKET OF TOURIST SERVICES OF NOSTALGIA TOURISM IN UKRAINE

Abstract

The purpose of the study is to find out the place of nostalgia tourism in the system of tourist activity, analysis of the market of tourist services, which will allow to identify the advantages and problems of this type of tourism development. Methodology. The methodological basis of research are the principles of system scientific analysis and analytical approaches. The system method assumes holistic study of complex systems consisting of subsystems and elements, and allows us to consider society as a complex organized system, which subsystems are political and social structures, in particular tourism. The analytical method reveals the general and special features of nostalgia tourism and its specificity. In addition to these methods of scientific research, methods of observation, description, analysis and modeling are also used. The method of observation was used to define the problem of this study. All collected theoretical and practical material is studied and the market of tourist services of nostalgic tourism in Ukraine is analyzed. The practical significance of the results lies in the development and testing of a nostalgia tour, which will allow tourists wishing to know the historical homeland, the place of origin of ancestors or the place where the tourist once emigrated. A list of the most attractive tourist destinations in Ukraine is shown. Practical implications. In a competitive tourist market, the success of a tourist enterprise directly depends on creating the most attractive product. This work helps to bring to the Ukrainian market nostalgia tourist products for Ukrainian migrants and their families, meeting the nostalgic and informational needs of tourists. Value/originality. In Ukraine, nostalgia tourism is new and not fully explored, but, despite this, it is gaining popularity and, in the future, may become one of the most popular tourist activities, both among young people and people of the third age. The development of this type of tourism is becoming a new and interesting area of activity, the demand for tours that can be implemented in native places for tourists or in order to learn about the culture of the country where their ancestors lived, is constantly growing.