SCIENTIFIC AND METHODOLOGICAL APPROACH TO A COMPREHENSIVE ASSESSMENT OF THE ECONOMIC STABILITY OF A TELECOMMUNICATIONS COMPANY
##plugins.themes.bootstrap3.article.main##
##plugins.themes.bootstrap3.article.sidebar##
Abstract
The COVID-19 pandemic has ultimately changed the course of global economic functions, including the Ukrainian ones. The consequences caused by the pandemic significantly affected companies’ economic sustainability and reflected the urgent need to assess economic sustainability in order to determine its level and further develop theoretical and methodological aspects of Strategic Enterprise Management. This article is aimed at developing a scientific and methodological approach to comprehensively assess the economic stability of a telecommunications company that operates under modern market conditions. Methods. A study was conducted within the scope of existing techniques used to assess economic stability and, thus, the lack of generally accepted assessment methods was observed. A set of indicators to assess the economic stability of the telecommunications company was formed through financial analysis, taking into account the industry practices of communications service provider’s functioning. Comprehensive assessment of the economic stability of telecommunications companies was carried out using a statistical data analysis technique – regression analysis. 2016-2020 financial reports and statistical data provided by examined communications service providers from the State Statistics Service of Ukraine and the National Commission of Ukraine for the State Regulation of Communications and Informatization were used as outcoming data. Study results. As part of the study, the existing assessment methods were analyzed, which made it possible to organize, systematize, and identify their advantages and disadvantages. A set of indicators to assess economic stability of a telecommunications company was formed, indicating the selection criteria and identifying dependence on the presence of a communications service provider at a certain stage of its business development. A scientific and methodological approach to a comprehensive assessment of the economic stability of telecommunications companies taking into account their industry characteristics has been developed. Conclusions. The created scientific and methodological approach to assess economic stability of the telecommunications company comprehensively makes it possible to determine the level of economic stability depending on the stage of business development of a company. The assessment performed is a key factor that must be taken into account when developing strategic management of a company that operates in the context of market transformations.
How to Cite
##plugins.themes.bootstrap3.article.details##
economic stability, integrated assessment, balanced indicators, strategic management, telecommunications company
Afonichkin, A. I., & Zhurova, L. I. (2015). Model for assessing the economic sustainability of enterprises. Basic research, 10(1), 131–136.
Revenko, D. S., & Dyba, V. A. (2014). Integral models of economic sustainability of an enterprise and tools for its visualization. Bulletin of the Eastern European University of Economics and Management, 1(16), 148–159.
Brahinets, A. M. (2009). Economic stability of enterprises in modern economic conditions. Scientific Bulletin of Luhansk National Agrarian University, 5, 49–57.
Ulianchenko, O. V. (2006). Formation and use of resource potential in the agricultural sector. Monograph, 357 p.
Tridid, O. M. (2002). Comprehensive assessment of the competitive status of the enterprise. Development economics, 2, 75–76.
Siegrist, M., Bowman, G., Mervine, E., & Southam, C. (2019). Embedding environment and sustainability into corporate financial decision‐making. Accounting & Finance, 60 (1), 129–147. DOI: https://doi.org/10.1111/acfi.12533
Fetzer, T., Hensel, L., Hermle, J., & Roth, C. (2020). Coronavirus perceptions and economic anxiety. Review of Economics and Statistics, 1(36). DOI: https://doi.org/10.1162/rest_a_00946
Gern, Klaus-Jürgen, Mösle, Saskia (2020). The impact of the COVID-19 pandemic on the global economy: Survey-based evidence from free zones. Kiel Policy Brief, 139, Kiel Institute for the World Economy (IfW), Kiel.
Carlsson-Szlezak, P., Martin Reeves, M., & Swartz, P. (2020). What Coronavirus Could Mean for the Global Economy. Harvard Business Review, March 03, 2020. Available at: https://hbr.org/2020/03/what-coronavirus-could-mean-for-the-global-economy
Burlaka, O. M. (2014). Ensuring sustainable development of the agricultural sector of the region on the basis of indicative planning. Agrosvit, 7, 51–56.
Hordiienko, M. I. (2011). Economic stability of the enterprise and risk factors. Business navigator, 4, 5–10.
Kobets, S. P. (2015). Methodical approach to assessing the economic stability of the enterprise. Global and national economic problems, 3, 37–44.
Yurchenko, A. Y. (2018). Formation and increase of the level of economic stability of flour-milling enterprises. PhD Thesis, Kherson, 283 p.
Kravchenko, M. O. (2016). Methodological bases of the system analysis of economic stability of the industrial enterprises. Technological audit and production reserves, 1/3(27), 84–89.
Voronkova, A. E. (2007). Diagnosis of the state of the enterprise: theory and practice. Monograph, 520 p.
Ishchenko, S. V. (2011). Improving the system of diagnostics of the level of viability of an industrial enterprise. Efficient economy, 6. Available at: http://www.economy.nayka.com.ua
Otchenashenko, O. A. (2011). Methodical approaches to assessing the economic stability of the enterprise. Bulletin of ZhSTU, 4(58), 89–92.
Birbirenko, S. S., Zhadanova, Yu. O., & Banket, N. V. (2020). Influence of pandemic of coronavirus infection COVID-19 on economic resilience of Ukrainian enterprises. Economic Annals-XXI, 183 (5–6): 66–78. DOI: https://doi.org/10.21003/ea.V183-07
Lahutin, M. B. (2007). Visual mathematical statistics. Moscow, 472 p.