NANOECONOMICS AND INNOVATIVE MARKETING AS FACTORS OF SUSTAINABLE DEVELOPMENT IN GLOBAL ENVIRONMENT

Abstract

The relevance of the research topic is determined by the fact that the world is changing towards the environmental situation deterioration: ozone holes, air pollution and water contamination, food crisis and many natural disasters. These problems must be solved at all possible levels – global, local and individual. The object of the research is defined as influence of nanoeconomics on the sustainable development of different national economics and world economy in general. The peculiarities of the global environment in the context of sustainable development should be outlined at these levels and mainly at the level of nanoeconomics. The purpose of the study is to identify the individual innovative factor in global sustainable development. The subject of research is nanoeconomics in the framework innovative marketing of global sustainable development. The main research methods are a systematic approach and structural analysis, comparison and observation, mathematical methods (regression analysis, in particular). The results of the study include the assessment of three sustainable development components (economic, ecological and social), their impact on the quality of the global environment, nanoeconomics and innovative marketing. The results obtained can be used in the elaboration of state programs for sustainable development with the focus on the global, national and individual levels as well as on the education and upbringing in different educational establishments from preschool institutions to corporate universities. Sustainable development of the countries studied is determined by the high rates of the environmental protection policy. Although the environmental pollution is still ongoing, there is a tendency of a less hazardous impact on the natural world. Waste is recycled rather than utilized, which is an act of the consumer system improvement when not only brand new goods and services are purchased but also those that can easily be processed. Such policy reflects an economically frugal approach to the environmental development. To sum up, the social component is crucial for sustainable development since all the countries under study are highly developed and the poverty is not a decisive factor of the development with the food problem solved long ago. However, helping those in need becomes the basis for the governmental and the private sector activity. These issues are resolved with the implementation of the Agenda 2030. Hence, the global sustainable development goals are subject to the economic, social and environmental factors of nanoeconomic evolution in the countries studied.