DISCURSIVE PERSPECTIVE ON THE USE OF SENSORY MODI IN SHAPING RESPONSIBLE MEDIA REALITY
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Abstract
The article offers a theoretical investigation of the transformations within media reality, with particular emphasis on the role of sensory cultural practices and the expansion of algorithmically driven media technologies. The central concern is a conceptual reorientation in meaning-making: from the static representation of meanings to their dynamic modeling, realized through the synthesis of visual, auditory, chromatic, and other sensory modi. Here, «modi» are understood as sensory dimensions – such as sight, hearing, chromatic», and related perceptual registers – through which sensory experience materializes in the digital media sphere. Methodologically, the study rests on the interdisciplinary integration of cultural-semiotic, cognitive-perceptual, and media-technological approaches. This framework enables the interpretation of sensory modi as semiotic systems that acquire functional significance within digital communication environments. Special attention is given to the analysis of practices of sensory activation of audiences triggered by media stimuli, especially in contexts shaped by artificial intelligence and automated algorithmic systems. The findings underscore the necessity of conceptualizing media not merely as channels of information transmission but as generative environments in which collective identity, cultural memory, and ethical orientations are constituted.
How to Cite
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media reality, sense creation, media technologies, artificial intelligence, media triggers, cultural identity and memory, media space
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