DIGITAL IDENTITY AS A KEY FACTOR IN THE ESTABLISHING OF THE RIGHT TO A NAME
##plugins.themes.bootstrap3.article.main##
##plugins.themes.bootstrap3.article.sidebar##
Abstract
The article explores the phenomenon of digital identity as a new form of personification of an individual in virtual space and its interrelation with the right to a name, which constitutes one of the key components of the system of personal non-property rights. The essence and structure of the concept of “digital identity” are revealed, and its main levels – legal, social, and behavioral – are identified, reflecting the multidimensional nature of modern personal identity in the digital environment. Special attention is given to the tools of self-expression in the network – nicknames, pseudonyms, accounts, avatars, and digital signatures – through which user personification in the online space is carried out. The paper analyzes the trends in the formation of digital identity in the context of the digitalization of society, the development of social networks, and the growing influence of artificial intelligence technologies. The main threats to the realization of the right to a name in the digital space are outlined, including fake accounts, cybersquatting, identity theft, user anonymity, and the spread of deepfake technologies, which create risks of falsifying a person’s digital image. The necessity of improving national and international legal regulation in the field of digital identity protection is substantiated, in particular through the development of unified standards for user verification and authentication, as well as the introduction of ethical principles of interaction within the digital communication environment.
How to Cite
##plugins.themes.bootstrap3.article.details##
digital identity, right to a name, nickname, account, pseudonym, avatar, anonymity, cybersquatting, deepfake
2. Bosak, V. V. (2021). Pravove zabezpechennia zakhystu tsyfrovoi identychnosti osoby [Legal support for the protection of a person's digital identity]. Yurydychnyi Visnyk Ukrainy, 3(101), 45–52. [in Ukrainian].
3. Chernenko, S. (2020). Tsyfrova identychnist u mizhnarodnomu pravi: problemy pravovoho rehuliuvannia [Digital identity in international law: Legal regulation issues]. Pidpryiemnytstvo, hospodarstvo i pravo, 6, 56–60. [in Ukrainian].
4. European Union. (2024). Regulation (EU) 2024/1183 of the European Parliament and of the Council of 11 April 2024 amending Regulation (EU) No 910/2014 as regards establishing the European Digital Identity Framework. https://better-internet-for-kids.europa.eu/en/rules-guidelines/european-digital-identi ty-regulation-eu-20241183-european-parliament-and-council.
5. Murashko, V. (2019). Problemy pravovoho rehuliuvannia tsyfrovykh prav osoby v umovakh informatsiinoho suspilstva [Problems of legal regulation of digital human rights in the information society]. Derzhava i Pravo, 84, 75–80. [in Ukrainian]
6. Oliinyk, O. (2025). Legal regulation of artificial intelligence in Ukraine: Challenges and prospects. Social Development: Economic and Legal Issues, 6. https://www.eu-scientists.com/index.php/sdel/article/view/268.
7. Pikulia, T., & Shornikova, S. (2023). Artificial intelligence: Problems and prospects of legal regulation in Ukraine. SWorld-Ger Conference Proceedings. https://www.proconference.org/index.php/gec/article/view/gec30-00-005.
8. Rybаlkа, I. V. (2021). Internet-identychnist yak nova forma samoprezentatsii osobystosti [Internet identity as a new form of self-presentation]. Psykholohichnyi Zhurnal, 7(2), 113–120. [in Ukrainian].
9. Shyshka, R. B. (2020). Poniattia i sutnist tsyfrovoi osobystosti v tsyvilnomu pravi [The concept and essence of digital personality in civil law]. Pravo Ukrainy, 4, 45–49. [in Ukrainian].
10. Zahorodniuk, S. O. (2022). Tsyfrova osobystist: problemy formuvannia ta zakhystu v pravovomu poli [Digital personality: Issues of formation and protection in the legal field]. Informatsiine Pravo Ukrainy, 1(33), 24–30. [in Ukrainian].