LINGUISTIC MEANS OF REALIZING PROPAGANDA STRATEGIES IN CONTEMPORARY ENGLISH MEDIA DISCOURSE
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Abstract
The article examines the linguistic means of realizing propaganda strategies in contemporary English-language media discourse, focusing on news coverage by Fox News and The New York Times between 2020 and 2024. Drawing on the theoretical frameworks of critical discourse analysis and linguistic stylistics, the study explores how lexical, syntactic, and pragmatic features serve to encode ideological bias and persuasive intent. The research identifies several dominant mechanisms of propaganda realization, including evaluative lexis, metaphorical and symbolic framing, manipulation of agency, and the strategic use of modality. Comparative analysis reveals that Fox News employs emotionally charged and moralizing language to construct narratives of national defense and cultural threat, whereas The New York Times relies on analytical and reform-oriented discourse emphasizing rational inquiry and democratic values. These findings support the view that propaganda in modern journalism operates less through overt manipulation than through the subtle normalization of ideological perspectives. The study underscores the importance of linguistic awareness and critical media literacy in identifying the hidden persuasive strategies that shape public understanding of political and social reality.
How to Cite
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ideological framing, evaluative language, critical discourse analysis, persuasion techniques, media bias, rhetorical strategies, linguistic manipulation
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