MEDIАLOGY IN MODERN KNOWLEDGE: PROFESSIONAL PERCEPTION AND DEVELOPMENT PROSPECTS
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Abstract
The article offers an interdisciplinary analysis of scholarly approaches to understanding media reality, situated at the intersection of humanitarian, social, technological, and communication knowledge. It outlines research domains that may serve as an intellectual foundation for the development of mediаlogy as an integrative metatheory. Particular attention is given to the reconfiguration of mediаlogy’s core subject area, which entails an expansion of its conceptual framework and categorical apparatus in response to the challenges of the digital age. The theoretical insights are complemented by an empirical component – an online survey of Ukrainian media professionals – whose results revealed both a fragmented understanding of the term mediаlogy and a clear demand for greater professional awareness in media literacy, media hygiene, media deontology, and media psychology. These findings have informed the author’s interpretation of mediаlogy as a multilevel system of knowledge that unites analytical reflection with practical applicability, functioning simultaneously as a tool for critical media analysis and as a resource for fostering responsible media practices on both global and individual levels
How to Cite
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media, science, practice, metatheory, media literacy, media deontology, media hygiene, media ethics
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