EVALUATION OF THE LEVEL OF THE COMPETITIVENESS AND LABOR POTENTIAL OF INDUSTRIAL ENTERPRISES BY MEANS OF THE INTEGRAL INDICATOR

Abstract

The purpose of the article is to improve the methodology for the evaluation of the level of the competitiveness and labor potential of economic units by means of the integral indicator that allows industrial enterprises to determine the efficiency of available resources, the company's position in the market, as well as to increase their competitive advantages. The object of the research is theoretical-methodical and practical approaches to the formation of labor potential in the process of increasing the competitiveness of industrial enterprises. Methodology. Complex integral indicators of competitiveness and labor potential were determined by means of the mechanism developed by the author of the article on the foundation of the Fishburne method. This method assumes that with respect to the level of the significance of structural components, only the intervals of their possible values are known. The author proposes a structure that consists of six components: the indicators of the activity of the enterprise, the indicators of business activity, liquidity, financial stability, profitability and property status. The next stage involves normalizing the indicators of the competitiveness and labor potential of the industrial enterprise and assigning weights to each structural component. The weights served as the basis for the calculation of the complex integral (generalized) indicator of competitiveness that evaluates the level of attractiveness of the enterprise on the market. The author also calculated the integral indicator of the labor potential of the investigated enterprise. This complex indicator characterizes the current generalized state of the staff and its ability to reproduce. The results of the calculation of the integral indicators of the enterprise made it possible to determine the relationship of labor potential with the optimal level of competitiveness. The practical significance of the obtained results consists in the elaboration of the author's methodology for determining the integral indicator, which can be used to predict the level of competitiveness and develop an appropriate program for the further development of industrial enterprises in the short term. Value/originality. Improvement of the mechanism for assessing the level of competitiveness and labor potential of economic units by means of the integral indicator will allow industrial enterprises to strengthen their competitive position in the global market.