INTRODUCTION OF TOOLS FOR SOCIAL AND ECONOMIC PROTECTION OF OPERATORS AND CONSUMERS AS A PART OF DESTIGMATISATION OF GAMBLING

Abstract

This paper delves into the critical topic of destigmatising the gambling industry by introducing social and economic protection tools for both operators and consumers. Gambling, especially in the online sphere, creates unique challenges and opportunities in the modern digital age. The purpose of this article is to highlight the principles and strategies needed to create a fair, ethical and stigma-free gambling environment. Methodology. To achieve this goal, this research takes a comprehensive approach. First, it examines the existing international consensus on recommended practices for businesses that engage in online consumer transactions, including non-monetary transactions. These practices have been condensed into six high-level principles that serve as a basis for creating policies aimed at protecting the interests of digital consumers involved in online gambling. The paper also examines these principles in the context of the gambling industry, with a particular focus on fair business practices, advertising and marketing in the sector. It also addresses issues related to online gambling, such as deceptive practices, lack of transparency and potential risks to consumer privacy and security. Results. This research provides valuable insights into the implementation of tools and measures that can effectively protect both gambling operators and consumers, as well as contribute to the destigmatisation of the industry. The six principles outlined in this paper emphasise fairness, transparency, access to information, transaction security, product safety and accessible dispute resolution mechanisms. By adhering to these principles, gambling operators can build trust among consumers and promote responsible gambling practices, which will ultimately contribute to the sustainable development of the digital gambling economy. Consumers, in turn, can confidently engage in online gambling, knowing that their rights are protected and their interests are respected. This document is therefore a valuable resource for policy makers, industry stakeholders and academics seeking to create a fair and ethical digital market in the gambling sector. By implementing the principles and tools outlined above, there is a significant step towards destigmatising gambling and ensuring a more responsible and safe environment for all stakeholders.