STRATEGY FOR INTRODUCING NEW TECHNOLOGIES IN CONSTRUCTION: HOW TO ENSURE BUSINESS COMPETITIVENESS

Abstract

The urgent need for the introduction of modern technologies in construction companies underlines the importance of researching new strategies used by companies to increase their competitiveness and business efficiency, maintain their market share and achieve leadership. The use of BIM technologies in the construction and design industry makes it possible to comprehensively solve all current problems and identify possible problems related not only to the construction but also to the subsequent operation of buildings. The purpose of the research was to study the global experience of implementing a strategy for introducing new technologies in construction to ensure the competitiveness of enterprises. The subject of the study is strategies for introducing new technologies in construction to ensure the competitiveness of enterprises. The methodology is based on the methods of systematisation, analysis and generalisation of the key theoretical and practical foundations of the strategy for implementation of new technologies in construction. The author studies and summarises in detail the problems, economic effects and business strategies for implementing BIM technologies in construction. Conclusion. The use of modern technologies in construction leads to increased efficiency and resource saving in production, improved management of business processes, rational use of material resources, as well as the introduction of integrated approaches to life cycle management of construction projects and strategic planning. An analysis of global experience in the use of BIM technologies in construction has identified the main challenges faced by companies at various levels. The introduction of BIM technologies in construction leads to the following economic results: budget reduction due to the elimination of unforeseen changes by 40%; reduction of estimates by 80%; savings in contract costs by 10%; elimination of potential conflicts in interaction with customers; reduction of project implementation time by 7% and staff time and reduction of unit costs; ensuring timely completion of projects and improving their quality. In order to remain competitive, companies need to apply an integrated approach and strategic planning to introduce new technologies in construction, with government support and recognition of national and international standards being important factors. Based on a theoretical and practical study of the world experience in the implementation of BIM technologies in construction, the main problems of companies at the strategic, tactical and operational levels are systematised. In general, to ensure the competitiveness of companies in the implementation of BIM technologies, it is important to use a comprehensive approach and strategic planning for their integration into construction projects. The main factors for the successful implementation of such strategies are the joint support of the state and the recognition of global and national standards.