CONCEPTUAL MODEL OF DIGITAL TRANSFORMATION OF BUSINESS MANAGEMENT ON THE EXAMPLE OF COMPANIES FOR SALE OF AIR CONDITIONING PRODUCTS
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Abstract
The relevance of the problem is caused by the rapid growth of digital technologies which transform management methods in companies-manufacturers and sellers of air conditioning. In the competitive market with significant seasonality of demand, digital transformation of business is becoming a crucial condition for increased efficiency and stability. The main problem is that digitalization is implemented unevenly in various business processes (management, logistics, service), and the capabilities are not realized completely. The aim of the study is to create a conceptual model of digital transformation of business management of companies that install air conditioning systems. The object of the study is the management processes of the studied companies, the subject is digital tools and methods of their introduction into the business environment. To enable the generalize world practices on digitization it applies comparative analysis; to reveal connections of essential business processes – system analysis; to choose important digital tools it applies expert appraisals method; to create integrated concept model – modeling. Analyzed current level of digitalization of the industry, identified problematic spots in the management and service processes, prepared a list of the key digital solutions and built a model for digital transformation. Based on the study results it can be claimed that the proposed model is applicable for more precise planning, better logistics performance and better customer service quality. In digital transformation the phased approach has to be used. First, it would be necessary to audit digital maturity and implement the CRM system with analysis, after that, automate warehouse and service operations, followed by systematic skill development.
How to Cite
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digital transformation, business management, air conditioning market, digital tools, process automation, CRM system, logistics optimization, service digitalization, business modeling
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