Vol. 7 No. 2 (2026): Green, Blue & Digital Economy Journal
Articles
CONCEPTUAL MODEL OF DIGITAL TRANSFORMATION OF BUSINESS MANAGEMENT ON THE EXAMPLE OF COMPANIES FOR SALE OF AIR CONDITIONING PRODUCTS
Article views: 9 | PDF Downloads: 4 | https://doi.org/10.30525/2661-5169/2026-2-1 Page 1-8
ACCOUNTING FOR MARKETING COSTS AS A TOOL FOR INCREASING THE EFFICIENCY OF THEIR MANAGEMENT AT THE ENTERPRISE
Article views: 10 | PDF Downloads: 5 | https://doi.org/10.30525/2661-5169/2026-2-2 Page 9-15
STRATEGIC PLANNING IN THE ERA OF DIGITAL TRANSFORMATION AND AI: UKRAINE IN COMPARISON WITH THE GLOBAL BUSINESS ENVIRONMENT (2018–2025)
Article views: 17 | PDF Downloads: 8 | https://doi.org/10.30525/2661-5169/2026-2-3 Page 16-23