MANAGING BUSINESS PROCESSES IN THE CONDITIONS OF THE DEVELOPMENT OF THE DIGITAL ECONOMY: GLOBAL AND NATIONAL EXPERIENCES

Abstract

The subject of the study is the management of business processes in the conditions of the development of the digital economy. Methodology. The research uses general scientific methods, in particular: theoretical generalization – in the formation of national features of business process management; methods of positive and normative analysis – when analyzing the global experience of business process management in the conditions of the digital economy; statistical analysis – when analyzing investments in the development of digital technologies of enterprises. The goal is to study the global and national experiences of managing business processes in the conditions of the development of the digital economy. Research conclusion. The study of national peculiarities of business process management in the conditions of the development of the digital economy shows a positive trend of adaptation for Ukrainian enterprises. The majority of scientists identify significant advantages in the management of business processes in the conditions of the development of the digital economy and emphasize the inevitability of the transition of Ukrainian enterprises to ensure their competitiveness. The analysis of the use of digital technologies by Ukrainian enterprises showed that the most significant investments are in ensuring interaction with customers, data analysis, management of interaction with employees and business processes, automation and closure of the supply chain, cybersecurity and robotics. Ukrainian enterprises generally show significant success in using the digital economy while increasing the volume of products sold (goods, works, services) through e-commerce, social networks, and Internet platforms. A study of the development of the digital economy in the countries of the world showed an increase in its growth rate during the coronavirus pandemic. It was emphasized that among the global trends that will ensure the development of the digital economy in the future are: cloud computing, big data, the Internet of Things, blockchain, artificial intelligence, virtual reality, and augmented reality is increasingly becoming a new engine of high-quality economic development. A model of interaction of the development of the digital economy with the state, business, and society is proposed.