INTEGRATION OF DIGITAL TECHNOLOGIES INTO AGRICULTURAL PRODUCTION PROCESSES
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Abstract
Purpose. The study aims to provide theoretical justifications and practical recommendations for integrating digital technologies into agricultural production processes. This will improve the resource efficiency, productivity, competitiveness and sustainable development of agricultural enterprises in an era of economic and technological transformation. Methodology. The study is based on a comprehensive methodological approach that combines theoretical, analytical, empirical and economic-mathematical methods. Theoretical analysis was used to examine the conceptual foundations of the digitalisation of agriculture and international experience. The systematic approach involved treating agricultural enterprises as integrated organisational and economic systems. SWOT analysis, economic-statistical and financial-economic methods were applied to assess the effectiveness of digital technologies, whilst empirical methods and expert surveys were used to evaluate the level of digital maturity of enterprises. Economic and mathematical modelling and forecasting were used to analyse the relationship between digitalisation and enterprise performance, and to identify potential future developments. Results. The findings confirm that digital technologies significantly improve production efficiency, reduce costs, increase labour productivity and enhance managerial decision-making. These technologies include precision farming, ERP systems, GPS monitoring, cloud computing and big data analytics. The greatest economic benefits are achieved by integrating digital technologies across the entire production cycle, from planning and resource management to logistics and quality control. However, digital transformation is still being held back by limited investment resources, insufficient digital expertise, high implementation costs, inadequate digital infrastructure, and a lack of comprehensive digital strategies. Further progress hinges on infrastructure development, increased state support, public-private partnerships, and enhanced digital education. Practical implications. The proposed recommendations could help policymakers and managers develop digital transformation strategies, improve resource utilisation, strengthen planning and control systems, implement precision farming technologies and digital management platforms, and enhance the competitiveness and financial sustainability of agricultural enterprises. Value/Originality. This study presents a thorough conceptual framework for analysing the integration of digital technology in agriculture, combining principles from the digital economy, innovation management, and agricultural systems development. The framework clarifies the relationship between digitalisation levels and enterprise performance, proposes a systemic approach to assessing digital maturity and provides practical guidance on optimising digital transformation. This approach has the potential to increase the efficiency, innovation capacity, resilience and sustainable development of Ukraine's agricultural sector.
How to Cite
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digitalisation, agricultural production, precision farming, automation, ESG principles, sustainable development, strategy
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